Paul’s presentation is titled ‘Biggest Miss in Your Digital Marketing Strategy’ and will take a look at how dealers can leverage online tools to increase sales. The internet is shifting from browsing-based platforms to alert-based platforms. The increased penetration of mobile is accelerating this shift. Learn why alerts are the future, strategies to be more intelligent with your digital marketing and how to use alerts to drive more urgency and close more sales. There will be a case study on the evolution and shift to alerts in other industries. The workshop will also show how these trends apply to automotive and your dealership.
See Paul from 2:00 – 2:50PM on Wednesday, May 7, 2014. For the full lineup of presenters, check out the 16th Digital Dealer website here.
About Digital Dealer
The Digital Dealer Conference & Exposition is the premier educational conference and exposition dedicated to internet and technology solutions for automotive professionals.
About Mojo Motors
Mojo Motors is an automotive classified website launched in 2010. Shoppers ‘Follow’ used cars to get alerts when dealers drop prices or add cars to their inventory. The website is free to car shoppers and dealers pay a monthly fee.
Imagine a national media rep said they could get your dealership millions of impressions for free. The only thing you have to do allow is a broadcast crew unlimited access to your staff and the inner-workings of your dealership. This includes price negotiations, office gossip, service writers pricing out costs, etc. You’re probably not so keen on that offer anymore, right? What about if this press could bring you some sales?
MojoMotors.com Wins at the 12th Annual Horizon Interactive Awards Competition
Indianapolis, IN – April 8, 2014 – The Horizon Interactive Awards, a leading international interactive media awards competition, recognized MojoMotors.com for their excellence in interactive media production with a Gold award for Website Consumer Information and a Bronze award for Website E-commerce / Shopping. [keep reading]
April Fools’ Day is the time for brands to show off their funnier side. The automotive industry has gotten in on the action and some of them did a pretty decent job this year. Keep reading for the best automotive April Fools’ of 2014.
Acura is the Top Luxury Brand, Alphabetically
Any self-respecting car person knows that Acura is nowhere near the top of any list unless, of course, it’s organized alphabetically. “At Acura, there are many things we’re proud of, and one of those things is our alphabetic dominance,” Mike Accavitti, Acura’s Senior Vice President and General Manager, said of the brand.
“Audi has been nipping at our heels since the beginning, and then there was that deal with Amati,” Mr. Accavitti continued, “which never really had a shot. We even toyed with adding another A on the front of the name, but we’re confident that we can maintain our leadership, assuming no one comes along with Abalone or Aardvark or something like that.”
LaFontaine Automotive Cat Mode
Stop searching for used cars when you could be searching for used cats. See all the cats.
Honda DIY Fit
Hipsters can build their own Fit with the Honda Handmade Series.
Nissan 370 Limo-Z
You’ve seen the classic Mustang limo, but usually sports cars are reserved for the track, not weddings and funerals.
Toyota Tercel is reborn
The subcompact Toyota Tercel was a pretty unmemorable car that Toyota built from 1978 to 2000. On April 1st, Toyota released updated photos hinting at a Tercel renaissance.
NEW YORK — General Motors, Ford, and Toyota shares could get a boost if March auto sales numbers due out next Tuesday come in better than expected. The sales numbers should exceed analysts’ expectations — welcome relief for investors in automakers’ shares, which haven’t fared so well this month. [keep reading]
Pulling an extra vehicle or trailer behind your pickup, van or SUV can be a little scary for first-timers who’ve never done it before. The trailer will sway a little, while the extra weight will pull at the rear-end of your towing rig. Even adding or removing just a few hundred pounds to your rig will change its stability and maneuverability.
But fear not, towing novice, the driving and navigating becomes easier after a few hours behind the wheel. To get started, there are three things you’ll want to remember so the next time you see a guy struggling with a trailer or camper, you can coyly ask, “do you even tow, bro?” [keep reading]
Apparently the no-wheel burnout is a common sight in Mini Outlaw Sprint Kart racing where young gun Kyle Larson got his start. He brought the tradition into the limelight after winning his first Nationwide Race at Auto Club Speedway.
7. Kyle Busch bows for the people
Kyle Busch, AKA “Shrub”, is probably the most hated driver in NASCAR. Busch is known to feed off the crowd’s negative energy and give a bow to his “adoring” fans.
6. The Polish Victory lap a la Alan Kulwicki
The “Polish Prince” Alan Kulwicki was a driver on a trajectory towards greatness until he was killed in an airplane accident. Kulwicki was a short track ringer and known for making a victory lap in the opposite direction, thus came the term “Polish Victory Lap.” Many drivers have since celebrated race wins with a Polish Victory Lap.
5. The classiest donut by the classiest driver
Jeff Gordon was hated in the 90′s for driving a rainbow-colored car and taking wins away from everyone’s favorite driver, Dale Earnhardt. Jeff Gordon has since become the elder statesman in NASCAR and is generally recognized as being the classiest driver on the track. Consider his perfectly executed donut proof of this.
4. Kissing brick at Indy
Paul Menard’s only race win was at the Brickyard in 2011 after successfully holding off Jeff Gordon in the final laps. Initially believed to be one of the greatest young race car drivers in NASCAR according to Humpy Wheeler, Menard has failed to live up to the hype with zero Chase appearances and a best points finish of 16.
3. Tony is a wild monkey man
Starting after his Pepsi 400 win in 2005, Tony Stewart would climb spectator fencing at race tracks after a race victory, effectively taking the practice from IndyCar driver Hélio Castroneves. After putting on too much weight, Stewart, also known as “Smoke” had to stick to burnouts because he couldn’t climb up the fencing.
2. His nickname should be Carl Flippin’ Edwards
Carl Edwards is famous for his back flips after winning races. The first Edwardian victory stunt came way back in 2003 when he won the Built Ford Tough Truck Series race at Kentucky. Many fans on the Mojo Motors Facebook think it’s only a matter of time until he seriously hurts himself, but until then, the fans love it.
1. Dale Celebration
The greatest NASCAR driver of all-time was winless at the greatest track, Daytona International Speedway. That all changed in 1998 during the twilight of his career Earnhardt took the checkered flag. The pit crews from every race team went out to high-five the legendary driver. The same track that brought Dale one of his most memorable wins is also the place he died after an accident on the final lap of the Daytona 500 in 2001.
The Cobalt was the compact car to put General Motors on the map. Before the Cobalt, GM had the underwhelming Cavalier so GM wanted the Cobalt to steer them towards the glory land and take on the Corollas and Civics in the segment.
In typical GM fashion, the Chevrolet compact had siblings including the Saturn Ion and Pontiac G5. The Cobalt was going to be GM’s media darling, though, not the Ion or G5. Bob Lutz pumped $1 billion into its production. Millions more were spent on advertising, press releases and events. [keep reading]
NEW YORK – Are you one of those car shoppers who buys a new car every few years or simply leases a car because shopping for a used car makes your brain burst and steam shoot out your ears? Try a visit the more sedate and simple to use MojoMotors.com. [keep reading]
If you’re traveling to New York City with your friends or a lover or just gallivanting, at some point, you won’t want to take the subway or bus. They smell, they’re crowded and they’re always delayed. This leaves you with two options. One, using your own power (hope you’re wearing comfortable shoes) or two, taking a cabbie. But don’t call it a cabbie, no one calls it a cabbie.
There are about 45 vehicles approved by the New York City Taxi & Limousine Commission for use as taxis. Even though the Nissan Altima, Lexus RX450H or VW Jetta Hybrid have all been approved, don’t expect to see them when you’re hailing a cab. Only a handful vehicles have been purchased in big numbers for use as taxis. We’re talking about the Camrys and Crown Vics. Here’s a review of the NYC taxis you’re most likely to see on the roads. If you couldn’t care less about taxi cab reviews, maybe you’ll be interested in our used car reviews. [keep reading]