A new series we’re starting is Ask Mojo Anything. Here are some of the questions we were asked on Facebook, on Twitter @MojoMotors and by email.
Nick Miller via FB: Why is Danica Parick always the talk of the town when she’s clearly a below average driver? Mojo:This is why.
Sivan I. via email: I’m moving to Boston this fall from Europe and I only know the European names of the cars. What kind of wagon or sedan with an automatic would be good to buy? Mojo: Here are some of the best automatic wagons or sedans you can buy in the U.S. that might also remind you of the cars you see back home.
Kerily McEvoy via FB: If President Obama were a car, what kind of car would he be? Mojo: Trick question – people can’t be cars. Perhaps you mean what type of car would President Obama drive? Before President Obama got into office, he drove a Chrysler 300. Here’s a picture. Post presidency, Mr. Obama seems like a Lincoln MKZ kind of guy, but the chances of Mr. Obama ever driving again is pretty slim. Any current or ex-president using Secret Service protection has to forfeit their right to drive.
Jonathon Allweather via FB: Where do you guys keep all the cars you sell? Mojo: We don’t! Mojo Motors is a website where shoppers ‘Follow’ their favorite cars to get alerts when prices drop from local dealers. Our alerts also let shoppers know when cars they’re ‘Following’ are sold or similar cars are added to the dealership. If you want to start ‘Following’ cars, just start a search for your favorite used car or truck.
Louise Guyer via FB: Why do drive-thru cup holders suck so bad? Mojo: The better question is, why are you using a drive-thru restaurant’s cup holders in the first place? Unless you’re driving something before 1993, any modern vehicle is likely equipped with anywhere from 4-270 cup holders. It’s a proven fact. Read the entire history of the car cup holder here.
Richard Eldridge, Sr via FB: Hey Mojo, can you give me $25,000.00 please? Mojo: Absolutely not.
Ed Davis via FB: Mojo, I’d be happy with $10,000. Can you give the NHRA the same coverage? Mojo: You want $10,000 and NHRA coverage? We’ll strike you a deal. We won’t give you $10,000 because do you know how many Taquitos that buys at 7-Eleven? But we can definitely include some more NHRA coverage. We love John Force. And his teeth.
Pain & Gain is Michael Bay’s return to directing films that aren’t the Transformers series. In fact, the last movie he directed before Transformers was The Island way back in 2005. Pain & Gain is the true story about three Miami body builders, Daniel Lugo (Mark Wahlberg), Paul Doyle (Dwayne Johnson) and Adrian Doorbal (Anthony Mackie) that successfully extorted wealthy Floridians like Victor Kershaw (Tony Shalhoub) in 1994 and 1995.
The movie is supposed to be based on a true story, but it’s filled with so many absurdities, reporters have questioned Bay’s depiction. In a notable scene deemed false, Dwayne Johnson’s character is grilling the hands, on a charcoal grill, of a murdered porn-tycoon and his girlfriend to disguise their identity. For further coverage, check out this report here, here or even here. Decide for yourself, but one thing remains true – the cars in the film are outlandish and over-the-top in true Michael Bay form. [keep reading]
Mojo Motors is not a lead generation company. We don’t believe it’s the best experience for the consumer or the dealer because it’s a poor measure of value. We’re all about building awareness around a dealership’s inventory through VDP views. Despite this, we are repeatedly judged on the quantity of leads that we provide to dealers, not the quality of those leads.
Dealers will sometimes look at their CRM and tell us they want more leads. I’ve tried to explain it’s all about the quality of lead, but it wasn’t until Digital Dealer 14 that I was able to point to specific reasons why. Thanks to Kevine Frye’s presentation, I can now prove why quality over quantity matters so much.
Kevin Frye (@KevinFrye1) is the eCommerce Director at Wyler Automotive Group and he gave a terrific presentation at Digital Dealer debunking many of the myths that are pervasive in the dealer world. He touched on a topic that we spend a lot of time discussing here at Mojo Motors with our dealer partners – the cost and return on investment (ROI) of leads.
Kevin pointed out that when most dealers calculate the ROI of the leads they buy, they almost always leave out a critical variable – the cost of labor. When you factor in the cost of labor, the ROI changes significantly. [keep reading]
If you’re shopping for a car on Mojo Motors, you may have noticed that feedback tab along the left-hand side of the screen tagging along while you shop. This little gizmo by Feedbackify was added to the site a couple weeks ago and while I was skeptical at first, I’m a belieber now. Wait, I mean believer.
As a startup, we can’t user test all day, everyday even though we’d love to. User testing has helped us determine our product principles, create personas of the people using Mojo, redesign our site, our emails and ultimately, re-imagine the way people shop for cars online. Read how we do user testing here.
This is where Feedbackify comes in. They’re helping us find bugs and other potential issues we can’t always user test or just haven’t got around to testing yet. We’ve been able to diagnose issues users experience while filtering their search and a problem with the way our images load on IE10. We should have known IE10 was going to be a problem. [keep reading]
You found the used car or truck you want on Mojo Motors. Now what? What most people don’t know is that a car may appear as being available online, but that an online inventory can take 24 hours to update. The vehicle that looks like it’s available today, may have actually been sold yesterday. Spare yourself the heartbreak and wasted time by calling the dealership.
I’ve heard some horror stories of people driving hours to a dealership for the car of their dreams only to find out it isn’t available. I don’t want you to make the same mistake because it leaves shoppers angry and bitter while buying a used car or truck. All of this can be avoided by knowing these three things before calling a dealer. [keep reading]