One of the greatest challenges facing dealerships today is finding the most effective way to respond to customers. I’ve already written about how to add sizzle and get your emails read here because dealers often rely on an auto responder. Auto responders don’t address the specific questions that a customer may have and it appears that we are ignoring their requests. It compromises any ground we may have gained during our previous interactions with them.
Another unique option when responding to customers involves using the video capability on your laptop or smartphone. These incredible tools give anyone the ability to make a high quality video in seconds. Send your customers a short video greeting for them and you will stand out from the other dealerships competing for their business.
Here are a four ways to make sure that your videos connect with your customer:
A video shouldn’t be longer than a minute. Most people will be using their own mobile device to check their email and view the greeting. Keeping it under a minute will ensure that the video loads quickly.
Write a script, practice it a few times before recording and make sure it addresses the questions asked by the customer. If they ask for specific information about the car, show them!
Shoot multiple takes so that when you get back to your computer you have options and can choose the best quality video.
Write a small description of the video and include it in the body of the email. In the event that the customer can’t view the video right away, they will at least be able to read the highlights.
Take a look below to get an idea of a good video and not so good video.
Good – Questions are answered and mentions following up
Not canadian pharmacy cialis Good – Scary computer voice with no customization to the customer
So why not take a video this week? Encourage your sales staff to use video to contact their customers in a unique way. Take these steps and apply them. I think you will find that they help the customers form more of a connection to your vehicles, your sales staff, and your dealership.