Memorial Day is finally here. Spring is on its way out and the summer sun is here to stay. Baseball is being broadcasted on the radio (or streamed over the internet). Pools and beaches are filling up and boats are being polished up and returned to use.
But one of the greatest events of Memorial Day weekend takes place at the Indianapolis Motor Speedway. A place where a yard of brick is meant to be kissed and milk is the best thing to wear. The place where blood, sweat, and tears are poured out for the chance to become one of the legends. [keep reading]
A new series we’re starting is Ask Mojo Anything. Here are some of the questions we were asked on Facebook, on Twitter @MojoMotors and by email.
Nick Miller via FB: Why is Danica Parick always the talk of the town when she’s clearly a below average driver? Mojo:This is why.
Sivan I. via email: I’m moving to Boston this fall from Europe and I only know the European names of the cars. What kind of wagon or sedan with an automatic would be good to buy? Mojo: Here are some of the best automatic wagons or sedans you can buy in the U.S. that might also remind you of the cars you see back home.
Kerily McEvoy via FB: If President Obama were a car, what kind of car would he be? Mojo: Trick question – people can’t be cars. Perhaps you mean what type of car would President Obama drive? Before President Obama got into office, he drove a Chrysler 300. Here’s a picture. Post presidency, Mr. Obama seems like a Lincoln MKZ kind of guy, but the chances of Mr. Obama ever driving again is pretty slim. Any current or ex-president using Secret Service protection has to forfeit their right to drive.
Jonathon Allweather via FB: Where do you guys keep all the cars you sell? Mojo: We don’t! Mojo Motors is a website where shoppers ‘Follow’ their favorite cars to get alerts when prices drop from local dealers. Our alerts also let shoppers know when cars they’re ‘Following’ are sold or similar cars are added to the dealership. If you want to start ‘Following’ cars, just start a search for your favorite used car or truck.
Louise Guyer via FB: Why do drive-thru cup holders suck so bad? Mojo: The better question is, why are you using a drive-thru restaurant’s cup holders in the first place? Unless you’re driving something before 1993, any modern vehicle is likely equipped with anywhere from 4-270 cup holders. It’s a proven fact. Read the entire history of the car cup holder here.
Richard Eldridge, Sr via FB: Hey Mojo, can you give me $25,000.00 please? Mojo: Absolutely not.
Ed Davis via FB: Mojo, I’d be happy with $10,000. Can you give the NHRA the same coverage? Mojo: You want $10,000 and NHRA coverage? We’ll strike you a deal. We won’t give you $10,000 because do you know how many Taquitos that buys at 7-Eleven? But we can definitely include some more NHRA coverage. We love John Force. And his teeth.
Pain & Gain is Michael Bay’s return to directing films that aren’t the Transformers series. In fact, the last movie he directed before Transformers was The Island way back in 2005. Pain & Gain is the true story about three Miami body builders, Daniel Lugo (Mark Wahlberg), Paul Doyle (Dwayne Johnson) and Adrian Doorbal (Anthony Mackie) that successfully extorted wealthy Floridians like Victor Kershaw (Tony Shalhoub) in 1994 and 1995.
The movie is supposed to be based on a true story, but it’s filled with so many absurdities, reporters have questioned Bay’s depiction. In a notable scene deemed false, Dwayne Johnson’s character is grilling the hands, on a charcoal grill, of a murdered porn-tycoon and his girlfriend to disguise their identity. For further coverage, check out this report here, here or even here. Decide for yourself, but one thing remains true – the cars in the film are outlandish and over-the-top in true Michael Bay form. [keep reading]
If you’re shopping for a car on Mojo Motors, you may have noticed that feedback tab along the left-hand side of the screen tagging along while you shop. This little gizmo by Feedbackify was added to the site a couple weeks ago and while I was skeptical at first, I’m a belieber now. Wait, I mean believer.
As a startup, we can’t user test all day, everyday even though we’d love to. User testing has helped us determine our product principles, create personas of the people using Mojo, redesign our site, our emails and ultimately, re-imagine the way people shop for cars online. Read how we do user testing here.
This is where Feedbackify comes in. They’re helping us find bugs and other potential issues we can’t always user test or just haven’t got around to testing yet. We’ve been able to diagnose issues users experience while filtering their search and a problem with the way our images load on IE10. We should have known IE10 was going to be a problem. [keep reading]