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Mojo Motors Founder & CEO Speaking at #DD16

Paul Nadjarian Alt Head ShotThe Founder and CEO of Mojo Motors, Paul Nadjarian, will be presenting at the 16th Digital Dealer Conference & Exposition in Atlantic City at Harrah’s Resort on Tuesday, May 7th from 2:00-2:50PM.

Paul’s presentation is titled ‘Biggest Miss in Your Digital Marketing Strategy’ and will take a look at how dealers can leverage online tools to increase sales. The internet is shifting from browsing-based platforms to alert-based platforms. The increased penetration of mobile is accelerating this shift. Learn why alerts are the future, strategies to be more intelligent with your digital marketing and how to use alerts to drive more urgency and close more sales. There will be a case study on the evolution and shift to alerts in other industries. The workshop will also show how these trends apply to automotive and your dealership.

See Paul from 2:00 – 2:50PM on Wednesday, May 7, 2014. For the full lineup of presenters, check out the 16th Digital Dealer website here.


About Digital Dealer

The Digital Dealer Conference & Exposition is the premier educational conference and exposition dedicated to internet and technology solutions for automotive professionals.

About Mojo Motors

Mojo Motors is an automotive classified website launched in 2010. Shoppers ‘Follow’ used cars to get alerts when dealers drop prices or add cars to their inventory. The website is free to car shoppers and dealers pay a monthly fee.

Automotive April Fools’ from 2014

April Fools’ Day is the time for brands to show off their funnier side. The automotive industry has gotten in on the action and some of them did a pretty decent job this year. Keep reading for the best automotive April Fools’ of 2014.

Acura is the Top Luxury Brand, Alphabetically

Any self-respecting car person knows that Acura is nowhere near the top of any list unless, of course, it’s organized alphabetically. “At Acura, there are many things we’re proud of, and one of those things is our alphabetic dominance,” Mike Accavitti, Acura’s Senior Vice President and General Manager, said of the brand.

“Audi has been nipping at our heels since the beginning, and then there was that deal with Amati,” Mr. Accavitti continued, “which never really had a shot. We even toyed with adding another A on the front of the name, but we’re confident that we can maintain our leadership, assuming no one comes along with Abalone or Aardvark or something like that.”

used acura nsx


LaFontaine Automotive Cat Mode

Stop searching for used cars when you could be searching for used cats. See all the cats.

cats for sale funny image


Honda DIY Fit

Hipsters can build their own Fit with the Honda Handmade Series.


Nissan 370 Limo-Z

You’ve seen the classic Mustang limo, but usually sports cars are reserved for the track, not weddings and funerals.

automotive april fool's prank


Toyota Tercel is reborn

The subcompact Toyota Tercel was a pretty unmemorable car that Toyota built from 1978 to 2000. On April 1st, Toyota released updated photos hinting at a Tercel renaissance.

new tercel concept sketch


Written by Max Katsarelas

3 steps for effective towing

Pulling an extra vehicle or trailer behind your pickup, van or SUV can be a little scary for first-timers who’ve never done it before. The trailer will sway a little, while the extra weight will pull at the rear-end of your towing rig. Even adding or removing just a few hundred pounds to your rig will change its stability and maneuverability.

Illegal Towing Funny PictureBut fear not, towing novice, the driving and navigating becomes easier after a few hours behind the wheel. To get started, there are three things you’ll want to remember so the next time you see a guy struggling with a trailer or camper, you can coyly ask, “do you even tow, bro?” [keep reading]

Are Cobalts the best or worst compact car to buy right now?

The Cobalt was the compact car to put General Motors on the map. Before the Cobalt, GM had the underwhelming Cavalier so GM wanted the Cobalt to steer them towards the glory land and take on the Corollas and Civics in the segment.

Chevy Cobalt Black and white

In typical GM fashion, the Chevrolet compact had siblings including the Saturn Ion and Pontiac G5. The Cobalt was going to be GM’s media darling, though, not the Ion or G5. Bob Lutz pumped $1 billion into its production. Millions more were spent on advertising, press releases and events. [keep reading]

NYC Taxi Cab Reviews

If you’re traveling to New York City with your friends or a lover or just gallivanting, at some point, you won’t want to take the subway or bus. They smell, they’re crowded and they’re always delayed. This leaves you with two options. One, using your own power (hope you’re wearing comfortable shoes) or two, taking a cabbie. But don’t call it a cabbie, no one calls it a cabbie.

Image of Ford Crown Vic in NYCThere are about 45 vehicles approved by the New York City Taxi & Limousine Commission for use as taxis. Even though the Nissan Altima, Lexus RX450H or VW Jetta Hybrid have all been approved, don’t expect to see them when you’re hailing a cab. Only a handful vehicles have been purchased in big numbers for use as taxis. We’re talking about the Camrys and Crown Vics. Here’s a review of the NYC taxis you’re most likely to see on the roads. If you couldn’t care less about taxi cab reviews, maybe you’ll be interested in our used car reviews. [keep reading]

The uglier side of the used car business

The used car industry has been serving up epically bad experiences for decades. It’s a tough stigma to break, but thanks to the research car shoppers are doing online, the ugly business of buying a car isn’t so ugly anymore. Sure, it takes a little digital elbow grease for shoppers to figure out which trims and packages they want, but it’s worth it when trying to find the best used car to buy.Forms of Ugly Image used car buying

Mojo Motors has been relieving the headache of used car shopping for about three years. Shoppers Follow cars they like and we send alerts when prices drop. Pretty easy, eh? Here’s the problem. It isn’t easy making everything on Mojo Motors seem nice and simple. There’s an ugliness behind the scenes. [keep reading]

Cars in the movie Nebraska

Nebraska is a film about life in grayscale. Our minds, our memories and the past are not always just black and white. They exist in a shade of gray, not just partially remembered, but rather selectively remembered.

Nebraska Movie Poster Long ShotIn the film we are introduced to Woody Grant, played by Bruce Dern, and his son David, played by Will Forte along with a slew of other hilariously unique characters like Woody’s wife, Kate, played by June Squibb. Woody is in the twilight of his life and on the cusp of dementia. He thinks he won a million bucks after receiving a sweepstakes letter in the mail. [keep reading]

San Fran stops shopping for cars like it is 1999

San Francisco prides itself on being digital trendmakers and it comes with the territory. They are practically right up the road from the biggest startup hub in the world – Silicon Valley. The same area that gave us Apple and Reddit and Twitter and Pinterest is stuck in the Clinton-administration when it comes to shopping for cars. Sometimes it takes a Silicon Alley startup to show Silicon Valley what they’ve been missing. Enter Mojo Motors.

Mojo Motors San Fran LaunchMojo Motors has been helping shoppers on the East Coast get alerts when dealers drop prices on used cars for about three years now. People out East love us the same way San Franciscans love calling a bridge Golden, but painting it red. Some things don’t make sense, but Mojo Motors does. [keep reading]

3 of the best states to get a drivers license

Teens and millennials are taking longer to get their licenses these days, according to a report from Traffic Injury Prevention. The number of teens getting their licenses has dropped from 87.3% in 1983 to 69.5% in 2010. Some barriers to entry with teen drivers include super high insurance rates, a lack of time and massive expenses associated with owning a car. This has car dealers and automakers in a tizzy because who will buy all those Nissan Versas or Chevrolet Sonics?!

McLovin License

Some states are seeing with more lax teen driving requirements that teens are more open to getting a license. Some solutions include allowing teens to get permits earlier, test for licenses sooner and prevent insurance companies from charging ludicrously high premiums on new drivers. Here are three states that have done this right. [keep reading]

Mojo Motors now serving used car reviews

Mojo Motors has been serving up used cars for sale over three years now. We’ve added some new geographic offerings, too, including L.A., San Fran, Detroit, Chicago, D.C., Seattle and Kansas City. We’ve never included used car reviews with our offerings, however.

Mojo Motors LogoWe made excuses. If we show the price history of every car AND have car reviews, won’t that overwhelm shoppers? What if the reviews take too long to write and our writers become malnourished because they forget to eat? [keep reading]