About Max Katsarelas

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About Max Katsarelas

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Is AWD the best drivetrain ever?

The 4WD vs AWD debate and RWD vs FWD debate has been going on for years and what’s best for you depends on your finances, where you live, your lifestyle and expectations. If what everyone else is doing matters, consider this, 30 percent of all vehicles on U.S. roads will have AWD by 2015.

Subaru AWD Logo

In your pursuit of finding the best drivetrain, you’ll want to know some auto lingo because all those WD’s have nothing to do with lubricating spray. [keep reading]

Where can Tesla sell cars?

We saw one of the first used Tesla Model S sedans go up for sale last week and it got us thinking, where can you buy, supercharge or service a Tesla these days? We scourged the internet and bribed our design team to put it all together in a sweet infographic – enjoy!

states where tesla is allowed to sell carsClick here to download a hi-res version of this infographic. Feel free to share.

Summary

States that Ban Direct Sales: 26

States that Allow Tesla to Sell Cars: 22

States Tesla is Fighting to Overturn Ban: 2

Notes

Manufacturer direct sales are banned in the red states. Tesla can have service centers, superchargers and stores and galleries in these states but cannot sell or deliver cars. For example, you can check out a Tesla at Short Hills Mall in New Jersey, but you cannot take a test drive or discuss pricing with a salesperson. If you want to purchase a car, you would have to buy at TeslaMotors.com and then arrange a delivery. On March 15, 2014 Ohio passed a bill that will allow Tesla to sell its electric cars but it’s waiting to be signed into law by Governor Kasich. Read about it here.

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Written by Max Katsarelas

Brand Rankings: How Many Miles Until Worthless? (Auto Remarketing)

Auto Remarketing Press LogoArticle by Auto Remarketing Staff

MojoMotors.com took a different approach to gauging vehicles’ reliability — looking at how much mileage could accumulate before a car becomes valueless. Although just because a car has lost all of its residual value doesn’t mean it won’t keep on running, MojoMotors pointed out “less reliable brands will lose value quicker since they have a greater chance of breaking down with fewer miles on the odometer.” [keep reading]

What everyone was talking about at #DD16

Mojo Motors Founder & CEO Paul Nadjarian spoke to a crowd of over one hundred dealership managers and owners during his Digital Dealer 16 session called “The biggest miss in your digital marketing strategy.” The event was held from April 6 to 8 in Atlantic City and is one of the prominent dealership conventions addressing the changing consumer trends and opportunities for the auto industry to increase walk-in and web traffic, along with proven methods to improve customer experience, spur more car sales and motivate employees.

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View Paul’s Deck Here

So what was the biggest miss? Alerts. Dealerships aren’t leveraging the power of alerts to push shoppers through the funnel, influence purchase decision and create an urgency to buy. Alerts are used in the flight and real estate industries, but automotive is lagging behind. In fact, if you consider alerts to be web 2.0, the auto industry is still stuck in web 1.0. [keep reading]

Car shoppers don’t care about recalls

Before you get all angry about the link bait title, try this stat on for size. Since April 13th, 2014 there have been nearly 350,000 Tweets with the word “recall” according to Topsy. This doesn’t even come close to the nearly 800,000 Tweets containing the word “vampire” or 1.4M Tweets containing the word “taco.” Tweets about recalls does, however, beat the 49 Tweets containing “vampire taco.”

Tweets of Recalls Tacos Vampires GraphUsing social queues like keywords isn’t totally indicative of what shoppers care about, so we went further. In a study of over 35,000 email leads to car dealerships on MojoMotors.com, only two people asked about a vehicle recall. TWO! That’s .005 percent! This is interesting because as automakers continue breaking records left and right by recalling millions of vehicles for anything from spiders to electronic issues, shoppers still don’t care. If they do care about recalls, they definitely aren’t showing it in Tweets or emails to dealers. It would seem recalls are more important to the small number of people directly affected by said recalls, the government and the media. [keep reading]

Welcome to convertible season

If your convertible is still sitting under a dusty car cover in the driveway or garage, you might be going crazy. When the sun is out and the temperature is warm, under a tarp is no place for any Ford Mustang, Lexus IS-C or Mazda Miata roadster.

Gray M4 Convertible

Now is the time to plan that extended drive up the coastline or to your favorite weekend spot. Before you fill up the tank and drop the top, make sure your convertible is properly outfitted for the journey. Based on when you last turned the key, or pressed the ignition button, you should heed a few of the best convertible tips going into summer. [keep reading]

10 Vehicle Brands That Are The Most Reliable (Wall St. Cheat Sheet)

WSCS Blog Logo Article by Sam Becker for Wall St. Cheat Sheet

Reliability has become an ubiquitous label that vehicle manufacturers love to attach to their models. Every car company out there throws the term around as a marketing ploy, a gimmick used to constantly to ingrain in consumer’s heads that their vehicles are more worthy of the customers hard-earned dollars than the next brand. [keep reading]

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