Earlier this week the New York Times published this article with the headline “After Running Hot, Market for Used Cars is Cooling?” Yet, I wonder if the market for used cars is really cooling off? It depends on what your definition is of a “hot market.”
When most people think of a “hot market” they think of high prices and lots of sales. So when most people think of a cooling market, they think of lower prices and fewer sales, but as it turns out, that’s not what’s happening. [keep reading]
You already know how to find a mechanic, but let’s say you want to find out why your check engine light is on before going to the shop. Cars from the late 90′s or newer have a computer that will tell you what’s wrong. In fact, your car has more computing power than the Apollo spacecrafts that took astronauts into space.
To tap into your cars computer, you just need to the right diagnostic tool. All mechanics already have a diagnostic tool and now you can, too, with a new slew of apps available to drivers. So stop wasting time going to the mechanic to find out why your engine light is on and hack the process a bit. [keep reading]
Mojo Motors expands used car price alerts to Philadelphia.
New York City, NY (October 21, 2013) – Mojo Motors, the automotive classified website where shoppers Follow cars to get alerts when dealers drop prices, is now available in the great Philadelphia area. Mojo Motors is already available in New England, the Mid Atlantic and states like Florida and Texas. [keep reading]
At Digital Dealer 15 (#DD15) Paul Nadjarian, Mojo Motors Founder & CEO, presented to dealership executives and managers on techniques to drive urgency online. Dealerships already excel at driving urgency in the dealership and by phone.
“That’s a great car, I just had someone take a test drive this morning.”
“I have been getting lots of calls about that car, we just dropped the price $500!”
Using key words and phrases like that is nothing new for the sales team at a dealership. However, how does a dealership take these techniques to the internet to drive urgency? This can get a bit more complicated because it would seem driving urgency is best done in-person. [keep reading]
There’s two reasons why you might need a mechanic.
1. You’re buying a car.
2. Your car broke down.
You might be thinking, I need a mechanic when my car breaks down, but I definitely don’t need a mechanic when buying a car, I’ll use a Carfax. You don’t want to do that, here’s why. Having an actual mechanic inspect a car you plan to purchase may reveal details missed by a vehicle history report.
Now, you might also be thinking, I still don’t need a mechanic, the dealership’s mechanic inspected the car. Maybe they did, but maybe they didn’t. If the car is CPO, then you don’t need to have a mechanic inspect your used car. If the car isn’t CPO, you definitely want a mechanic to inspect. [keep reading]
The Founder and CEO of Mojo Motors, Paul Nadjarian, will be presenting at the 15th Annual Digital Dealer in Las Vegas at The Mirage on Tuesday, October 15 from 3:00-3:50PM in Martinique B.
The title of Paul’s presentation is, “Leverage ‘Urgency’ to Close More Sales.” He will discuss techniques dealerships can employ that use a customer’s emotions and fear of missing out (#FOMO) to drive more sales. In addition, he will discuss how to avoid the pitfalls that lead to a bad purchase experience.
See Paul from 3:00 – 3:50PM in Martinique B Tuesday, October 15, 2013. For the full lineup of presenters, check out the 15th Digital Dealer website here.
Mojo Motors is an automotive classified website that was launched in 2010. Shoppers ‘Follow’ used cars to get alerts when dealers drop prices or add cars to their inventory. Mojo Motors is currently operating in New England, Florida and Texas.
When faced with a choice between several new or used cars, it makes sense for potential car buyers to look into those upfront costs like price, taxes and dealer fees. It’s also important to understand long-term costs involved like insurance, fuel costs and maintenance. Shoppers should always compare both short term and long term costs to help them find the best value.
Let’s look at three of the most popular used cars on Mojo Motors and see how they compare and contrast on sticker price, fuel costs and approximate annual insurance and maintenance. [keep reading]
In the month of September, Mojo Motors made some major upgrades to the homepage and vehicle detail page (VDP). In fact, some folks might say aside from the new dealer dashboard, these are some of the biggest updates since the website was redesigned back in November of 2012.
The changes took place on the vehicle detail pages and the homepage. The internal codeword for the product update on the VDP was “Need for Speed.” There was no codeword for the homepage redesign, but for the purposes of a blog post, it will be named “Bye Sheila!” [keep reading]
There is no shortage of articles online about how to plan and execute a road trip. Some of those articles have great tips and they will be sprinkled in this top 10 list, but others appear to be written by someone who’s never taken a road trip in their life. For example, one article suggested joining a “travel club” before a road trip.
Take it from someone who just took a 2,300 mile drive from Detroit to California. These are the nine most practical tips to survive any road trip. But seriously, who joins a travel club? C’mon man. [keep reading]
Mojo Motors was recognized by the Web Marketing Association with a 2013 WebAward for Automobile Standard of Excellence for Outstanding Achievement in Web Development on the Mojo Motors used car marketplace. [keep reading]