San Francisco prides itself on being digital trendmakers and it comes with the territory. They are practically right up the road from the biggest startup hub in the world – Silicon Valley. The same area that gave us Apple and Reddit and Twitter and Pinterest is stuck in the Clinton-administration when it comes to shopping for cars. Sometimes it takes a Silicon Alley startup to show Silicon Valley what they’ve been missing. Enter Mojo Motors.
Mojo Motors has been helping shoppers on the East Coast get alerts when dealers drop prices on used cars for about three years now. People out East love us the same way San Franciscans love calling a bridge Golden, but painting it red. Some things don’t make sense, but Mojo Motors does. [keep reading]
Mojo Motors has been serving up used cars for sale over three years now. We’ve added some new geographic offerings, too, including L.A., San Fran, Detroit, Chicago, D.C., Seattle and Kansas City. We’ve never included used car reviews with our offerings, however.
We made excuses. If we show the price history of every car AND have car reviews, won’t that overwhelm shoppers?What if the reviews take too long to write and our writers become malnourished because they forget to eat?[keep reading]
Back pain is so prevalent that it might seem like an inescapable fact of life. According to The University of Maryland Medical Center, 84% of people worldwide will experience back pain at some point in their lives. This doesn’t mean back pain is something people have to accept and doctors cite specific factors and influences that can create and exacerbate back pain.
According to Dr. Jill Althoff, vehicles play a role in back pain three ways:
1. Vehicle vibrations
2. Position of the seat
3. Length of time driving
The pain that often develops is minor, but if ignored the pain can compound into chronic back problems. If you have back discomfort and are concerned driving may play a role, here’s a quick guide to addressing the problem. [keep reading]
In less than a year, Mojo Motors has compiled a stash of awards for industry-leading design, changing the way people shop for used cars online and having an incredibly cool team of people. Organizations have been tooting our horn these days and we’re completely humbled from the response. We couldn’t be happier about being recognized for making a difference in the automotive space and we hope to build on this success. See below for the guys doing the horn tooting.
Automotive Website Awards – Rising Star Award [Link]
WMA WebAward – Automobile Standard of Excellence [Link]
Interactive Media Awards – Outstanding Achievement [Link]
PCG Consulting has honored MojoMotors.com with a 2014 Rising Star Automotive Web Award
Each year we find search for new products and companies that haven’t been discovered before our AWA research. Industry peers and advocates for the AWAs gave us tips for companies that we should review and consider for the Rising Star awards. The Rising Star winners are picked based on the length of product release, number of dealers using the product, what is needed for the product to catch fire and more. One of three great companies to take home the award this year is Mojo Motors. [keep reading]
We’ve all been witness to auto rebranding during the course of our lives. Some of the most recognizable vehicles on the market become strangers upon the release of a new model. Logos we’ve learned to identify on sight change overnight and leave us confused. Even those mottos, the sayings that stick in our heads or the jingles that become earworms, change from year to year.
How, as marketers and sales professionals, can anyone be sure which rebrands will take off and which will sputter to a stop? Careful planning is necessary, along with plenty of feedback from customers. You can also take a page out of these auto giants’ books. Here are some auto rebrands that really worked. [keep reading]
A couple weeks ago, Autoblog published the Top 10 Best Selling vehicles in 2013. The best-selling vehicles doesn’t always equate to what shoppers Follow the most on Mojo. Why? Because shoppers Follow cars they aspire to buy. Almost everyone would love a Wrangler or 3-Series or a Mustang, but for a family of five taking a road trip, those cars sound like a nightmare. [keep reading]
Many websites are experiencing an increase in mobile traffic, but Mojo Motors is seeing some serious needle movement. According to Mary Meeker’s 2013 Internet Trends, mobile made up 15% of website traffic. Mojo Motors saw about 30% of traffic from mobile in the first half of 2013. By the end of 2013, however, we’re seeing over 50% of traffic on mobile.
In three months, from October to December 2013, there was a jump from 35% to nearly 55%. There are a couple of reasons for the substantial growth. [keep reading]
Some car dealers have fancy signage and amazing waiting rooms. Those are the types of stores updated once every few years with LED TVs, magazine racks filled with iPads and waiting rooms that smell like morning lilies.
For every dealer that’s all hoity-toity, there is a store that’s a little rough around the edges. They’re the used car lots off the mile roads. They haven’t changed with the times, the televisions are analog and the waiting rooms smell like cigarettes and stale coffee. Those are the stores, however, that rock old-school and vintage used car signs that are like time machines, gaudy time machines. [keep reading]
Most people think that paying cash at a dealership for a used car will get them a better deal. A cash deal for the customer usually ends up being a better deal, but not everyone can afford paying for a $17,000 used car for sale with cash.
That’s why many shoppers will finance and dealers like this. While the average price of a used car continues to drop, dealerships need to make a profit somewhere and they do that one of three ways. [keep reading]