Most people think that paying cash at a dealership for a used car will get them a better deal. A cash deal for the customer usually ends up being a better deal, but not everyone can afford paying for a $17,000 used car for sale with cash.
That’s why many shoppers will finance and dealers like this. While the average price of a used car continues to drop, dealerships need to make a profit somewhere and they do that one of three ways. [keep reading]
Mojo Motors is making it faster and easier to shop for a used car. That’s a fact. You know what else is a fact? That you, car shopper, will spend 11 hours online researching, viewing price histories and Following your favorite used cars. Now look at this picture of a happy person.
That happy person could be you one day. If you’re just entering the world of car shopping, you are probably questioning if you should buy new or used or what is a CPO car? Irregardless of whether you’re about to purchase your car or still just getting started, here’s how Mojo Motors is going to make it easy and save you coin so you can be happier than a dude eating the biggest cheeseburger in the world. [keep reading]
As of November 6, 2013, the Craigslist For Sale sections no longer allow external links in ads. Over the past few months, Craigslist has made some significant changes to their For Sale sections and yesterday they made their biggest. It’s a change that will profoundly affect how many dealerships post on Craigslist.
Craigslist no longer allow external links in any ads. A reader may cut and paste a text link, but that will obviously result in substantially less ‘click-through’ than previous ads. As with Craigslist’s earlier changes, this adjustment further reinforces that a post must contain all the relevant information for a vehicle. [keep reading]
Mojo Motors recently studied the most popular used cars by state from the last 30 days.* To find out the most popular used cars by state, we looked at cars with the most Follows. Shoppers who sign up for a free Mojo Motors account can Follow their favorite cars to get alerts when dealers drop prices, sell cars or add new cars to their inventory. You can learn more about Following cars and Mojo Motors here.
The findings were largely expected, with Camrys, Altimas, Civics and F150s making multiple appearances. There were a few surprises, however. For example, in Maine where some cities experience over 70 inches of snowfall in winter, shoppers are still hot-to-trot on Ford Mustangs. Shoppers in Rhode Island, meanwhile, are Following Kia Sorentos and Chrysler 300s. Select your state below to see what your neighbors are checking out. [keep reading]
Earlier this week the New York Times published this article with the headline “After Running Hot, Market for Used Cars is Cooling?” Yet, I wonder if the market for used cars is really cooling off? It depends on what your definition is of a “hot market.”
When most people think of a “hot market” they think of high prices and lots of sales. So when most people think of a cooling market, they think of lower prices and fewer sales, but as it turns out, that’s not what’s happening. [keep reading]
At Digital Dealer 15 (#DD15) Paul Nadjarian, Mojo Motors Founder & CEO, presented to dealership executives and managers on techniques to drive urgency online. Dealerships already excel at driving urgency in the dealership and by phone.
“That’s a great car, I just had someone take a test drive this morning.”
“I have been getting lots of calls about that car, we just dropped the price $500!”
Using key words and phrases like that is nothing new for the sales team at a dealership. However, how does a dealership take these techniques to the internet to drive urgency? This can get a bit more complicated because it would seem driving urgency is best done in-person. [keep reading]
This two part series explores the portrayals of women in automotive advertising. Read Part 1.
If you read Part 1, you know that automotive advertising has relied on female inadequacies to sell cars (see Buick). It’s still happening. TrueCar’s now infamous commercial, “A Better Way,” is one recent example of an automotive ad that highlights female inadequacies in a way that mirrors the “matter-of-fact” tone of the examples from the 1960’s. First aired in March of this year, the ad depicts several female characters talking about the difficulty of negotiation during the car-buying process.
It was panned here, here, here and their Facebook page. With the help of TrueCar, one woman says, “I don’t need to bring a dude with me.” Not only does the message of the commercial dismiss a woman’s ability to hold her own during the buying process, but it also suggests that car salesman prey on female customers as if they are as helpless as Little Red Riding Hood. [keep reading]
This two part series explores the portrayals of women in automotive advertising. Read Part 2.
Despite the fact that Hillary Clinton was just the United States’ Secretary of State and Marissa Meyer is the CEO of Yahoo!, gender stereotypes remain pervasive throughout the fabric of American society. The automotive industry is far from an exception. I have spent some time trolling YouTube for gender-centric automotive ads, and I was amazed at the breadth of videos that I came across.
As you might expect, I found a few ads from the 1960’s that are touted as “the most sexist ads of all time.” But, I was surprised to find that some of the most egregious offenders in the industry were produced in the last five years. [keep reading]
The Founder and CEO of Mojo Motors, Paul Nadjarian, will be presenting at the 15th Annual Digital Dealer in Las Vegas at The Mirage on Tuesday, October 15 from 3:00-3:50PM in Martinique B.
The title of Paul’s presentation is, “Leverage ‘Urgency’ to Close More Sales.” He will discuss techniques dealerships can employ that use a customer’s emotions and fear of missing out (#FOMO) to drive more sales. In addition, he will discuss how to avoid the pitfalls that lead to a bad purchase experience.
See Paul from 3:00 – 3:50PM in Martinique B Tuesday, October 15, 2013. For the full lineup of presenters, check out the 15th Digital Dealer website here.
Mojo Motors is an automotive classified website that was launched in 2010. Shoppers ‘Follow’ used cars to get alerts when dealers drop prices or add cars to their inventory. Mojo Motors is currently operating in New England, Florida and Texas.