Paul’s presentation is titled ‘Biggest Miss in Your Digital Marketing Strategy’ and will take a look at how dealers can leverage online tools to increase sales. The internet is shifting from browsing-based platforms to alert-based platforms. The increased penetration of mobile is accelerating this shift. Learn why alerts are the future, strategies to be more intelligent with your digital marketing and how to use alerts to drive more urgency and close more sales. There will be a case study on the evolution and shift to alerts in other industries. The workshop will also show how these trends apply to automotive and your dealership.
See Paul from 2:00 – 2:50PM on Wednesday, May 7, 2014. For the full lineup of presenters, check out the 16th Digital Dealer website here.
About Digital Dealer
The Digital Dealer Conference & Exposition is the premier educational conference and exposition dedicated to internet and technology solutions for automotive professionals.
About Mojo Motors
Mojo Motors is an automotive classified website launched in 2010. Shoppers ‘Follow’ used cars to get alerts when dealers drop prices or add cars to their inventory. The website is free to car shoppers and dealers pay a monthly fee.
Imagine a national media rep said they could get your dealership millions of impressions for free. The only thing you have to do allow is a broadcast crew unlimited access to your staff and the inner-workings of your dealership. This includes price negotiations, office gossip, service writers pricing out costs, etc. You’re probably not so keen on that offer anymore, right? What about if this press could bring you some sales?
MojoMotors.com Wins at the 12th Annual Horizon Interactive Awards Competition
Indianapolis, IN – April 8, 2014 – The Horizon Interactive Awards, a leading international interactive media awards competition, recognized MojoMotors.com for their excellence in interactive media production with a Gold award for Website Consumer Information and a Bronze award for Website E-commerce / Shopping. [keep reading]
NEW YORK — General Motors, Ford, and Toyota shares could get a boost if March auto sales numbers due out next Tuesday come in better than expected. The sales numbers should exceed analysts’ expectations — welcome relief for investors in automakers’ shares, which haven’t fared so well this month. [keep reading]
San Francisco prides itself on being digital trendmakers and it comes with the territory. They are practically right up the road from the biggest startup hub in the world – Silicon Valley. The same area that gave us Apple and Reddit and Twitter and Pinterest is stuck in the Clinton-administration when it comes to shopping for cars. Sometimes it takes a Silicon Alley startup to show Silicon Valley what they’ve been missing. Enter Mojo Motors.
Mojo Motors has been helping shoppers on the East Coast get alerts when dealers drop prices on used cars for about three years now. People out East love us the same way San Franciscans love calling a bridge Golden, but painting it red. Some things don’t make sense, but Mojo Motors does. [keep reading]
Mojo Motors has been serving up used cars for sale over three years now. We’ve added some new geographic offerings, too, including L.A., San Fran, Detroit, Chicago, D.C., Seattle and Kansas City. We’ve never included used car reviews with our offerings, however.
We made excuses. If we show the price history of every car AND have car reviews, won’t that overwhelm shoppers?What if the reviews take too long to write and our writers become malnourished because they forget to eat?[keep reading]
Back pain is so prevalent that it might seem like an inescapable fact of life. According to The University of Maryland Medical Center, 84% of people worldwide will experience back pain at some point in their lives. This doesn’t mean back pain is something people have to accept and doctors cite specific factors and influences that can create and exacerbate back pain.
According to Dr. Jill Althoff, vehicles play a role in back pain three ways:
1. Vehicle vibrations
2. Position of the seat
3. Length of time driving
The pain that often develops is minor, but if ignored the pain can compound into chronic back problems. If you have back discomfort and are concerned driving may play a role, here’s a quick guide to addressing the problem. [keep reading]
Dealer Lead Track today announces our rapidly growing dealer partner subscribers can automatically populate incoming customer lead information from Mojo Motors emails directly into Dealer Lead Track’s CRM ILM lead management system helping independent used car dealers manage every incoming email from Mojo Motors properly. [keep reading]
In less than a year, Mojo Motors has compiled a stash of awards for industry-leading design, changing the way people shop for used cars online and having an incredibly cool team of people. Organizations have been tooting our horn these days and we’re completely humbled from the response. We couldn’t be happier about being recognized for making a difference in the automotive space and we hope to build on this success. See below for the guys doing the horn tooting.
Automotive Website Awards – Rising Star Award [Link]
WMA WebAward – Automobile Standard of Excellence [Link]
Interactive Media Awards – Outstanding Achievement [Link]
PCG Consulting has honored MojoMotors.com with a 2014 Rising Star Automotive Web Award
Each year we find search for new products and companies that haven’t been discovered before our AWA research. Industry peers and advocates for the AWAs gave us tips for companies that we should review and consider for the Rising Star awards. The Rising Star winners are picked based on the length of product release, number of dealers using the product, what is needed for the product to catch fire and more. One of three great companies to take home the award this year is Mojo Motors. [keep reading]