Paul’s presentation is titled ‘Biggest Miss in Your Digital Marketing Strategy’ and will take a look at how dealers can leverage online tools to increase sales. The internet is shifting from browsing-based platforms to alert-based platforms. The increased penetration of mobile is accelerating this shift. Learn why alerts are the future, strategies to be more intelligent with your digital marketing and how to use alerts to drive more urgency and close more sales. There will be a case study on the evolution and shift to alerts in other industries. The workshop will also show how these trends apply to automotive and your dealership.
See Paul from 2:00 – 2:50PM on Wednesday, May 7, 2014. For the full lineup of presenters, check out the 16th Digital Dealer website here.
About Digital Dealer
The Digital Dealer Conference & Exposition is the premier educational conference and exposition dedicated to internet and technology solutions for automotive professionals.
About Mojo Motors
Mojo Motors is an automotive classified website launched in 2010. Shoppers ‘Follow’ used cars to get alerts when dealers drop prices or add cars to their inventory. The website is free to car shoppers and dealers pay a monthly fee.
Imagine a national media rep said they could get your dealership millions of impressions for free. The only thing you have to do allow is a broadcast crew unlimited access to your staff and the inner-workings of your dealership. This includes price negotiations, office gossip, service writers pricing out costs, etc. You’re probably not so keen on that offer anymore, right? What about if this press could bring you some sales?
MojoMotors.com Wins at the 12th Annual Horizon Interactive Awards Competition
Indianapolis, IN – April 8, 2014 – The Horizon Interactive Awards, a leading international interactive media awards competition, recognized MojoMotors.com for their excellence in interactive media production with a Gold award for Website Consumer Information and a Bronze award for Website E-commerce / Shopping. [keep reading]
NEW YORK — General Motors, Ford, and Toyota shares could get a boost if March auto sales numbers due out next Tuesday come in better than expected. The sales numbers should exceed analysts’ expectations — welcome relief for investors in automakers’ shares, which haven’t fared so well this month. [keep reading]
The Cobalt was the compact car to put General Motors on the map. Before the Cobalt, GM had the underwhelming Cavalier so GM wanted the Cobalt to steer them towards the glory land and take on the Corollas and Civics in the segment.
In typical GM fashion, the Chevrolet compact had siblings including the Saturn Ion and Pontiac G5. The Cobalt was going to be GM’s media darling, though, not the Ion or G5. Bob Lutz pumped $1 billion into its production. Millions more were spent on advertising, press releases and events. [keep reading]
NEW YORK – Are you one of those car shoppers who buys a new car every few years or simply leases a car because shopping for a used car makes your brain burst and steam shoot out your ears? Try a visit the more sedate and simple to use MojoMotors.com. [keep reading]
Teens and millennials are taking longer to get their licenses these days, according to a report from Traffic Injury Prevention. The number of teens getting their licenses has dropped from 87.3% in 1983 to 69.5% in 2010. Some barriers to entry with teen drivers include super high insurance rates, a lack of time and massive expenses associated with owning a car. This has car dealers and automakers in a tizzy because who will buy all those Nissan Versas or Chevrolet Sonics?!
Some states are seeing with more lax teen driving requirements that teens are more open to getting a license. Some solutions include allowing teens to get permits earlier, test for licenses sooner and prevent insurance companies from charging ludicrously high premiums on new drivers. Here are three states that have done this right. [keep reading]
Mojo Motors has been serving up used cars for sale over three years now. We’ve added some new geographic offerings, too, including L.A., San Fran, Detroit, Chicago, D.C., Seattle and Kansas City. We’ve never included used car reviews with our offerings, however.
We made excuses. If we show the price history of every car AND have car reviews, won’t that overwhelm shoppers?What if the reviews take too long to write and our writers become malnourished because they forget to eat?[keep reading]
Dealer Lead Track today announces our rapidly growing dealer partner subscribers can automatically populate incoming customer lead information from Mojo Motors emails directly into Dealer Lead Track’s CRM ILM lead management system helping independent used car dealers manage every incoming email from Mojo Motors properly. [keep reading]
PCG Consulting has honored MojoMotors.com with a 2014 Rising Star Automotive Web Award
Each year we find search for new products and companies that haven’t been discovered before our AWA research. Industry peers and advocates for the AWAs gave us tips for companies that we should review and consider for the Rising Star awards. The Rising Star winners are picked based on the length of product release, number of dealers using the product, what is needed for the product to catch fire and more. One of three great companies to take home the award this year is Mojo Motors. [keep reading]