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Shoppers care more about bulletproofed trucks than recalls

A few months back we studied over 35,000 emails to dealerships on Mojo Motors from shoppers interesting in buying a car. What we found was shoppers don’t care about recalls. Only two people asked about them. That’s right, only .005 percent of people asked about recalls. Since that article was published, there have been something like a billion more vehicle recalls and that’s not counting those GM recalls.

truck-with-bullet-holesShoppers now must really be wary of open recalls on used cars. They aren’t. In a study of nearly 20,000 new email leads to dealers since May, not a single person mentioned the word recall. Most people don’t even ask questions as the majority of people (81 percent) use the stock email message. Here’s what everyone else (19 percent) wanted to know. [keep reading]

How much are you paying per mile in an EV?

You turn on the television and breaking news is on every channel. It has finally happened. The zombie apocalypse. You gaze out your window and see hoards of stumbling, bloody, post-human creatures thirsty for human flesh. A government official advises the remaining population to flee to the safety of a heavily guarded military base 100 miles away. You grab what you can and jump into your electric car, only to realize it has a range of 81 miles and can’t make the trip.

walking-dead-zombies-images

It seems outlandish,  but this is exactly the type of scenario that inhibits people from purchasing electric vehicles. In actuality, the average miles driven per day in the United States is well under 50 miles, yet range anxiety permeates society. Of course, that is not the only impeding factor in the sales of EVs. Even with the sizable tax credits, the technology comes at a premium. [keep reading]

Every car name categorized

Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names have a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.

what does the name of your car mean

Our study looked at 215 models, but there were exclusions. We left out some discontinued models and models with letter-number naming conventions used by BMW, Lexus and Mercedes. [keep reading]

Is buying a diesel worth it?

We recently published a study to find if buying a hybrid car is worth it. While the initial price of the hybrid trim is more expensive than a non-hybrid, the savings with superior fuel economy pays off in the long run, right? The results were surprising and it got us thinking if diesel cars are really worth the extra coin.

Diesel Versus Non Diesel

We conducted this study in a similar fashion to the hybrid study. We found models available with both diesel and traditional unleaded gasoline engines, equipped them comparably and then found the difference in MSRP. We calculated how many miles someone would have to drive a diesel car for the savings in fuel consumption to outweigh the increased price. The only real difference between the two studies is accounting for the cost of diesel fuel. [keep reading]

Is your crossover more car or more SUV?

Crossovers combine the comfort and drive-ability of a sedan with the utility of an SUV. Since crossovers are one of the most Followed type of vehicle on Mojo Motors, we set out to find if a crossover is more car-like or more SUV-like. We studied 15 crossovers and their specs including engine size, horsepower, MPG, towing capacity, payload capacity and ground clearance. See exactly where your crossover falls below.

Make sure to click on the infographic below for the full-size view.
Is your car more suv or car

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The “most car-like” crossovers are at the top with the city backdrop and the “most SUV-like” crossovers at the bottom in front of the mountain. During the analysis we had to define what makes a car and what makes an SUV. Keep reading to find out why we determined a CR-V is more like a Civic than a Suburban. [keep reading]

What states can you survive in without a car?

We wanted to see where ridesharing services were operating to determine where it is possible to survive without a car in the United States.  In our evaluation, we looked at five of the most pervasive services: Uber, Lyft, SideCar, RelayRides, and ZipCar. Then we plotted the services on a map which you can see below. If you’d like to learn more about these services and other ridesharing companies currently operating in the US, check out the ultimate guide to ridesharing companies we put together.

ridesharing infographic 2014-08-13

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It is expensive to own a vehicle. The price to buy one, the cost to repair, insurance premiums, parking and gas…it all adds up quick. Until recently, most Americans had no choice but to accept these costs as unavoidable. But now, a significant percentage of the population is adopting new forms of transportation. In many parts of the country, especially in big cities, ridesharing services have made it easy to get around without owning a vehicle. [keep reading]

How do gas prices affect hybrid cars?

We already let you find out if buying a hybrid car is worth it and it got us thinking. Hybrid technology has been available for decades but it wasn’t until gas prices spiked in the mid 2000’s that they really grew in popularity. Despite becoming more popular on roadways, hybrids have yet to dominate American engine bays like the internal combustion engine. Why is that? Is it their asking price which can be 20% higher than a non-hybrid? Is it fluctuating gas prices?

Ford Badge Logo

We wanted to find out. Using monthly data from January 2013 through June 2014, we tracked the ‘Follows’ on hybrids and other vehicles received as a percentage of total follows on Mojo Motors. We used follows as the metric for activity since shoppers that follow cars want alerts when dealers drop prices. [keep reading]

General Motors 2014 Recalls Infographic

Updated August 13, 2014
Updated July 24, 2014
Updated June 30, 2014

In the first half of 2014, General Motors recalled more cars than it sold in the last five years according to this article. Between the lawsuits, hearings at Capital Hill, internal investigations, delivering new parts to dealers, getting drivers to bring in their recalled cars – this is the general state of General Motors.

Logo of GM Recalls Cobalt

The automaker, already fined a maximum of $35 million, is looking at an even larger settlement expected to be in the billions. Just last month in May of 2014, Toyota agreed to pay $1.2 billion for misleading consumers and the government on their own recalls. [keep reading]

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