Startup & Tech

Ultimate guide to ridesharing companies

The first car-sharing program originated in Europe in the 1970’s, but only lasted about two years.  It wasn’t until the introduction of Zipcar in 2000 that car-sharing programs began to take off.  Emerging technology has fueled the ridesharing revolution, helping to make companies like Zipcar effective through advances in both software and hardware. Users can reserve a car from home or from their phones and simply walk up, swipe a card and drive it away. In the case of car service alternatives like Uber and Lyft, the ability for drivers to find passengers based on GPS information made it easy to track down a ride to your next destination.

Ridesharing Logo Apps

Considering how ubiquitous they are today, it is hard to believe that Zipcar and Uber didn’t exist five years ago. But they aren’t the only players with skin in the game. Thanks to millions in venture capital funding, there are new ridesharing companies cropping up all the time. Although many services are not available nationwide, or in some cases even outside of the tech-fueled state of California, they all claim to be the future of transportation. If you can’t handle all the ridesharing choices, you can always just buy a car. We can help. [keep reading]

Mojo Motors CEO talks driverless cars on Atlanta News Radio

driverless-cars-atlanta-radio-discussion-paul-nadjarian-mojo-motors

Move over Tesla, electric cars aren’t the only technology that is poised to disrupt the auto industry. In May, Google unveiled a prototype for a driverless car and since then, the entire automotive world has been keeping a close eye on the nascent technology. An automotive startup ourselves, everyone at Mojo Motors is paying attention to the phenomenon. [keep reading]

Recap of the first ever Mojackathon

Mojo Motors celebrated the first Mojackathon (Mojo Motors + Hackathon). A hackathon is an event when people work together on a project for a limited amount of time. In the case of the Mojackathon, teams were given about 90 minutes to work together on a project. The three teams of six(ish) people were challenged to find solutions to problems facing Mojo Motors. In addition to serving up ideas to make Mojo Motors better, teams were served pizza and “soda.”

Collage of Mojo Motors Mojackathon

There were a ton of great ideas and questions during the team’s presentations. While a winner wasn’t named, each team’s work directly impacted the product conversation and the insights presented will be incorporated into future product releases. Equally important was the opportunity to share ideas, work across roles and have a damn good time. Here are the ideas from each team.  [keep reading]

Hint For Buying Your Next Car: Use Some Mojo (TheStreet.com)

Article by Bret Kenwell for TheStreetThe Street Logo

NEW YORK – Are you one of those car shoppers who buys a new car every few years or simply leases a car because shopping for a used car makes your brain burst and steam shoot out your ears? Try a visit the more sedate and simple to use MojoMotors.com. [keep reading]

The uglier side of the used car business

The used car industry has been serving up epically bad experiences for decades. It’s a tough stigma to break, but thanks to the research car shoppers are doing online, the ugly business of buying a car isn’t so ugly anymore. Sure, it takes a little digital elbow grease for shoppers to figure out which trims and packages they want, but it’s worth it when trying to find the best used car to buy.Forms of Ugly Image used car buying

Mojo Motors has been relieving the headache of used car shopping for about three years. Shoppers Follow cars they like and we send alerts when prices drop. Pretty easy, eh? Here’s the problem. It isn’t easy making everything on Mojo Motors seem nice and simple. There’s an ugliness behind the scenes. [keep reading]

San Fran stops shopping for cars like it is 1999

San Francisco prides itself on being digital trendmakers and it comes with the territory. They are practically right up the road from the biggest startup hub in the world – Silicon Valley. The same area that gave us Apple and Reddit and Twitter and Pinterest is stuck in the Clinton-administration when it comes to shopping for cars. Sometimes it takes a Silicon Alley startup to show Silicon Valley what they’ve been missing. Enter Mojo Motors.

Mojo Motors San Fran LaunchMojo Motors has been helping shoppers on the East Coast get alerts when dealers drop prices on used cars for about three years now. People out East love us the same way San Franciscans love calling a bridge Golden, but painting it red. Some things don’t make sense, but Mojo Motors does. [keep reading]

See price drops on used cars from search pages

Mojo Motors has two wildly popular features. One, happy people that change after reloading the homepage and two, the price history box (shown below) where shoppers can see how much dealers have dropped the price of a car.

Price History on used car image

The price history box, along with price drop alerts, are consistently mentioned by shoppers as a Mojo feature they love. Let’s be real, you’d have to be a crazy person to not like getting alerts when dealers are dropping prices on the cars you want! Anyways, here’s what’s new when you search on Mojo Motors. [keep reading]

MojoMotors.com Wins 2014 Rising Star Automotive Web Award

Screen Shot 2014-01-27 at 10.24.40 AMPCG Consulting has honored MojoMotors.com with a 2014 Rising Star Automotive Web Award

Each year we find search for new products and companies that haven’t been discovered before our AWA research. Industry peers and advocates for the AWAs gave us tips for companies that we should review and consider for the Rising Star awards.  The Rising Star winners are picked based on the length of product release, number of dealers using the product, what is needed for the product to catch fire and more. One of three great companies to take home the award this year is Mojo Motors. [keep reading]

4 Auto Rebrands We Love

We’ve all been witness to auto rebranding during the course of our lives. Some of the most recognizable vehicles on the market become strangers upon the release of a new model. Logos we’ve learned to identify on sight change overnight and leave us confused. Even those mottos, the sayings that stick in our heads or the jingles that become earworms, change from year to year.

The Ford logo over the years image

How, as marketers and sales professionals, can anyone be sure which rebrands will take off and which will sputter to a stop? Careful planning is necessary, along with plenty of feedback from customers. You can also take a page out of these auto giants’ books. Here are some auto rebrands that really worked. [keep reading]

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