At Digital Dealer 15 (#DD15) Paul Nadjarian, Mojo Motors Founder & CEO, presented to dealership executives and managers on techniques to drive urgency online. Dealerships already excel at driving urgency in the dealership and by phone.
“That’s a great car, I just had someone take a test drive this morning.”
“I have been getting lots of calls about that car, we just dropped the price $500!”
Using key words and phrases like that is nothing new for the sales team at a dealership. However, how does a dealership take these techniques to the internet to drive urgency? This can get a bit more complicated because it would seem driving urgency is best done in-person. [keep reading]
In the month of September, Mojo Motors made some major upgrades to the homepage and vehicle detail page (VDP). In fact, some folks might say aside from the new dealer dashboard, these are some of the biggest updates since the website was redesigned back in November of 2012.
The changes took place on the vehicle detail pages and the homepage. The internal codeword for the product update on the VDP was “Need for Speed.” There was no codeword for the homepage redesign, but for the purposes of a blog post, it will be named “Bye Sheila!” [keep reading]
Car loan borrowers and car shoppers often think the best time to buy a car is when they need one. They can even be forgiven for thinking that the best time to get a car is when they see a model that catches their eyes. Experts explained to loans.org that there are actually times of the year in which getting a car can save car shoppers a great deal of money. [keep reading]
I’m always searching for innovative tools that can help me sell Mojo Motors more efficiently to car dealerships. While there are tons of products out there, there are only a few that fit my needs. At the recommendation of a colleague, I discovered join.me, a screen-sharing tool that helps me present, train, and demo my product, Mojo Motors website, with ease.
In the past, when showing a prospective client a product like Mojo, I would have the client log onto the site. After getting the prospective client to the site, I would then navigate the individual through the product. There were three factors that easily, and often did, prevented me from pitching the product as efficiently as possible: internet speed, technology limitations and distractions. [keep reading]
Thanks to strong mobile Web adoption worldwide, we have seen the launch of even more responsive designs in 2012 and 2013. Most of these have been in the publishing category, but lately we are starting to see complex transactional websites, such as Currys UK, take a brave step into this new world. [keep reading]
How does a start-up like Mojo Motors go about selling a product to dealers who are unfamiliar with a new digital product and technology?
As an Account Executive, it’s my job to convince car dealers that our platform will help them sell cars. I know these guys get dozens of phone calls each day from people trying to sell them something. Most of the time it’s crap, but occasionally a call will come in from someone offering a novel product that really will help them make money. [keep reading]
For the majority of us, after we complete the morning commute and arrive at buy generic levitra online uk our offices, our first stop is the company coffee pot for an extra cup of “motivation” before we hit the desk. This pit stop can be just as harrowing as a rush hour commute most days.
Will the brew be burnt, too strong, too weak? Will you end up having to force yourself to drink it out of sheer desperation and a need for its mind sharpening caffeinated superpowers?
If you want to make a better cup of coffee, here are a few simple and easy steps to help guarantee quality. [keep reading]
If you’re shopping for a car on Mojo Motors, you may have noticed that feedback tab along the left-hand side of the screen tagging along while you shop. This little gizmo by Feedbackify was added to the site a couple weeks ago and while I was skeptical at first, I’m a belieber now. Wait, I mean believer.
As a startup, we can’t user test all day, everyday even though we’d love to. User testing has helped us determine our product principles, create personas of the people using Mojo, redesign our site, our emails and ultimately, re-imagine the way people shop for cars online. Read how we do user testing here.
This is where Feedbackify comes in. They’re helping us find bugs and other potential issues we can’t always user test or just haven’t got around to testing yet. We’ve been able to diagnose issues users experience while filtering their search and a problem with the way our images load on IE10. We should have known IE10 was going to be a problem. [keep reading]
As a former Internet Director, I understand the “I need more leads!” mindset that can permeate a sales environment. It is engrained in us by our management, the manufacturers and of course, third party providers whose businesses exist to generate leads. In the world of car sales, the lead is gold. Honestly, I think the time has come for a change in that mentality. Leads, as we know them, are slowly fading out of style.
Customers are smarter than we’re giving them credit for. They approach buying a car armed with even more information than they had the last time they bought a car. This means that they are less likely to give out their information so that you can contact them. They know how that process works and don’t want to be subjected to relentless sales calls and inbox spam. [keep reading]