The used car industry has been serving up epically bad experiences for decades. It’s a tough stigma to break, but thanks to the research car shoppers are doing online, the ugly business of buying a car isn’t so ugly anymore. Sure, it takes a little digital elbow grease for shoppers to figure out which trims and packages they want, but it’s worth it when trying to find the best used car to buy.
Mojo Motors has been relieving the headache of used car shopping for about three years. Shoppers Follow cars they like and we send alerts when prices drop. Pretty easy, eh? Here’s the problem. It isn’t easy making everything on Mojo Motors seem nice and simple. There’s an ugliness behind the scenes. [keep reading]
San Francisco prides itself on being digital trendmakers and it comes with the territory. They are practically right up the road from the biggest startup hub in the world – Silicon Valley. The same area that gave us Apple and Reddit and Twitter and Pinterest is stuck in the Clinton-administration when it comes to shopping for cars. Sometimes it takes a Silicon Alley startup to show Silicon Valley what they’ve been missing. Enter Mojo Motors.
Mojo Motors has been helping shoppers on the East Coast get alerts when dealers drop prices on used cars for about three years now. People out East love us the same way San Franciscans love calling a bridge Golden, but painting it red. Some things don’t make sense, but Mojo Motors does. [keep reading]
Mojo Motors has two wildly popular features. One, happy people that change after reloading the homepage and two, the price history box (shown below) where shoppers can see how much dealers have dropped the price of a car.
The price history box, along with price drop alerts, are consistently mentioned by shoppers as a Mojo feature they love. Let’s be real, you’d have to be a crazy person to not like getting alerts when dealers are dropping prices on the cars you want! Anyways, here’s what’s new when you search on Mojo Motors. [keep reading]
PCG Consulting has honored MojoMotors.com with a 2014 Rising Star Automotive Web Award
Each year we find search for new products and companies that haven’t been discovered before our AWA research. Industry peers and advocates for the AWAs gave us tips for companies that we should review and consider for the Rising Star awards. The Rising Star winners are picked based on the length of product release, number of dealers using the product, what is needed for the product to catch fire and more. One of three great companies to take home the award this year is Mojo Motors. [keep reading]
We’ve all been witness to auto rebranding during the course of our lives. Some of the most recognizable vehicles on the market become strangers upon the release of a new model. Logos we’ve learned to identify on sight change overnight and leave us confused. Even those mottos, the sayings that stick in our heads or the jingles that become earworms, change from year to year.
How, as marketers and sales professionals, can anyone be sure which rebrands will take off and which will sputter to a stop? Careful planning is necessary, along with plenty of feedback from customers. You can also take a page out of these auto giants’ books. Here are some auto rebrands that really worked. [keep reading]
Many websites are experiencing an increase in mobile traffic, but Mojo Motors is seeing some serious needle movement. According to Mary Meeker’s 2013 Internet Trends, mobile made up 15% of website traffic. Mojo Motors saw about 30% of traffic from mobile in the first half of 2013. By the end of 2013, however, we’re seeing over 50% of traffic on mobile.
In three months, from October to December 2013, there was a jump from 35% to nearly 55%. There are a couple of reasons for the substantial growth. [keep reading]
Mojo Motors has an updated feature that is helping used car shoppers get the latest news on the car they wanted. It’s real-time alerts that ping a potential buyer with new information on a particular used car. [keep reading]
Since Furby, the bird-like robot toy, which hit markets in the 1998, the Artificial Intelligence toy market has seen impressive growth each holiday season. This year, Silicon Valley based robotics startup, Anki, has joined the mix with their new car game, Anki Drive. Last weekend, I had the pleasure of trying out the impressive Anki Drive at the home of a beta-tester and tech enthusiast.
Artificial Intelligence is when computers or technology can accomplish tasks that require human intelligence. For example, that crazy looking Furby could learn words. I taught my sister’s Furby a few choice phrases, which the Furby said to my sister. Upon discovering this, my parents were not impressed. [keep reading]
At Digital Dealer 15 (#DD15) Paul Nadjarian, Mojo Motors Founder & CEO, presented to dealership executives and managers on techniques to drive urgency online. Dealerships already excel at driving urgency in the dealership and by phone.
“That’s a great car, I just had someone take a test drive this morning.”
“I have been getting lots of calls about that car, we just dropped the price $500!”
Using key words and phrases like that is nothing new for the sales team at a dealership. However, how does a dealership take these techniques to the internet to drive urgency? This can get a bit more complicated because it would seem driving urgency is best done in-person. [keep reading]