Google Analytics is a treasure trove of great information for brands. It is also chock full of borderline useless information. Not as useless as knowing a hubcap was stolen from three separate cars in Methuen, Massachusetts, but close. Actually, depending on your love of interesting factoids, Google Analytics is an excellent source of data. It’s a way to feel the pulse of your user base, where visitors are coming from and what kind of software they’re using. It’s like Facebook creepery for nerds. Keep reading to see what we found.
- Even though we don’t do business outside the United States, we’re big in Canada. Why? We’re not really sure, but it might have something to do with out refusal to call Canada America’s hat.
- In the past month MojoMotors.com has had eight unique visitors from China. Our hacking skills got past their censors. +1 for democracy.
- 35% of our visitors our using Internet Explorer, 20% use Safari, 17% use Google Chrome and 16% use Firefox. Surprisingly, there was somebody browsing the web using Netscape which hasn’t been updated since 2008 and a car shopper using their PS3. It is apparent the tech skills of our visitors are expansive.
- We prefer our users to shop with Firefox especially since it’s nearly a second faster when loading our website than Google Chrome and half a second faster than Internet Explorer. This data, mind you, is coming from Google Analytics.
- A startling statistic found in the virtual droves of Google Analytics is 7% of visitors are using IE7 which was released in 2006. Almost 1% of our users browse with IE6. This is not a joke. IE6 was released in 2001. That isn’t a joke either.
- The most popular car on MojoMotors.com in the past month is a 2006 Subaru Impreza WRX that has already been sold. Check her out.