If you’re shopping for a car on Mojo Motors, you may have noticed that feedback tab along the left-hand side of the screen tagging along while you shop. This little gizmo by Feedbackify was added to the site a couple weeks ago and while I was skeptical at first, I’m a belieber now. Wait, I mean believer.
As a startup, we can’t user test all day, everyday even though we’d love to. User testing has helped us determine our product principles, create personas of the people using Mojo, redesign our site, our emails and ultimately, re-imagine the way people shop for cars online. Read how we do user testing here.
This is where Feedbackify comes in. They’re helping us find bugs and other potential issues we can’t always user test or just haven’t got around to testing yet. We’ve been able to diagnose issues users experience while filtering their search and a problem with the way our images load on IE10. We should have known IE10 was going to be a problem.
Luckily for us, we’re a lean startup and can make improvements lickity-split. The old drop down search was loathed by the sales team here because it derailed some pitches. If you’re not familiar with the old search, it was a drop down in a drop down. Users would need to click “Enter your zipcode” which would prompt a drop down. Then inside that drop down, the user would have to select a search radius which was inside another drop down. Yes, this is completely Xzibit-style. However, it wasn’t until a complaint we received through Feedbackify, we determined it was time to make a change.
We also removed something called the “nag bar.” You might recognize the nag bar as something Pinterest uses. Unlike Pinterest, however, our nag bar follows a person as they scroll up and down which can block photos of cars on smaller screen sizes.
Thus far using Feedbackify, I’m very impressed. It’s easy to customize the questions and since our team is pretty darn nimble, we can make changes almost instantly based on feedback to improve the customer experience. I give Feedbackify a 10. Translation, I’m definitely likely to recommend them to a friend or colleague.
Written by Max Katsarelas