Mobile traffic hits 50% on Mojo

Many websites are experiencing an increase in mobile traffic, but Mojo Motors is seeing some serious needle movement. According to Mary Meeker’s 2013 Internet Trends, mobile made up 15% of website traffic. Mojo Motors saw about 30% of traffic from mobile in the first half of 2013. By the end of 2013, however, we’re seeing over 50% of traffic on mobile.

Mobile Traffic Trend Graph

In three months, from October to December 2013, there was a jump from 35% to nearly 55%. There are a couple of reasons for the substantial growth.

1. Real-time Alerts
Shoppers using Mojo Motors Follow cars to get email alerts when dealers drop prices and those shoppers are using their phones to open emails. ExactTarget reported 90% of people with smartphones open emails on their phone. As a result, emails need to be mobile-optimized and take people to mobile-optimized sites.

2. Responsive Design
Responsive design gives shoppers a seamless experience from desktop to tablet to smartphone. It also addresses the need from the first point for a mobile-optimized site. Clicking on a Mojo email takes shoppers to a responsive site that is easy to see used cars for sale. Shoppers remember the simple interface and continue to check back using their phone.

Mojo Motors Auto Website Responsive Design

Mobile traffic comes from a number of devices so we took a dive into Google Analytics to find out. Nearly 50% of all mobile traffic comes from the iPhone. When the iPad is factored in, over 50% of all mobile traffic comes from an Apple device. Different Android devices like the Samsung Galaxy S IV and Samsung Galaxy S III, along with the Motorola RAZR make up another big chunk of mobile browsers.

It will be exciting to find out if these mobile browsing trends continue through 2014 and what Mary Meeker will have in store for later this year. We’ll make sure to keep you posted.

Written by Max Katsarelas