The Monday Grind
Gas prices are dropping and so are Toyota Prius sales.
- Body of a funny car dragster lands in crowd
- NASCAR driver Landon Cassill in legal feud with old race team
- Ram VS Supra drag race – guess the winner
Putting it into park: Weekend Linkage
A Texas auto dealer is sending his amazing car collection to auction.
- Tesla is preparing for war with car dealers
- Jeff Allen of CNBC’s “The Car Chasers” has advice on car buying
- Opening a car dealership is practically impossible
- The fastest selling cars in America
Six ways to add sizzle in email responses
A large part of what we do at dealerships involves establishing contact with the customer. However, all too often we respond to online customer inquiries with an auto response email. If you’ve ever spent any time mystery shopping your competition you’ll find that they’re doing the same thing.
Does a general auto response really engage our customers with answers to their questions? If we’re being honest with ourselves, the answer is no. We are just relying on the auto response email to ensure that the customers gets something/anything from our dealership. Here are a six quick tips to help you effectively engage your customers and add some sizzle: [keep reading]
The Monday Grind
The 1996 Saab 900 Turbo likes to ask, “what you know about sleepers?”
- Tesla’s factory-direct sales model gets a win in New York
- The worst driver in Australia has been banned from driving for 45 years
- DJ Afrojack crashed his brand new Ferrari the same day he bought it
Putting it into park: Weekend Linkage
The most popular car in the entire world is the Ford Focus with over a million registrations. See what cars round out the list here.
- The Boombox Art Car seen at Burning Man and other concerts is for sale
- New car dealership in New Jersey will sell the rarest cars in the country
- Used car sales stall as tax returns delayed
Introducing the new dealer dashboard
In mid-March Mojo Motors released a new version of what we call our dealer dashboard. The dashboard is where our dealer partners can login to see activity on their cars, everything from the number of ‘Follows’ on their inventory, to what cars and links people are clicking.
The car industry is changing and so are the ways dealers find new customers. It’s about engagement and awareness, not leads. This is something that was echoed at NADA this year by Pat Ryan Jr. and David Kain. You can read about that here.
Mojo is apart of this change because we do not charge dealers for each car shopper that we send them (that is called a lead in the industry). Instead, we measure how much engagement each of their cars get on the website. [keep reading]
The Monday Grind
This was George W. Bush’s 2011 F150 that sold at Barret-Jackson for $350,000.
- The age of new Cadillac buyers are surprising dealers
- How to ruin a Nissan 240SX attempting to drift
- Texas auto dealer loves Acuras and Samurai suits of armor
Putting it into park: Weekend Linkage
Zappos CEO, Tony Hsieh wants to make transportation a service in Vegas so people don’t need cars with the help of Tesla.
- We took a bunch of pictures at the New York Auto Show
- Customer satisfaction on run flat tires is low, really low
- Wichita State point guard Malcolm Armstead detailed cars to help pay for college
- Territorial disputes between Japan and China hurting Japanese automakers
2013 NYIAS Photos
The Mojo Motors team went to the New York International Auto Show (NYIAS) and we’ve got pictures of all our favorite rides.
See the Google+ album here.
See the Facebook album here.
You can also take a peek below. [keep reading]
Make your dealership an employee destination
In the world of car dealerships, we like to measure the effectiveness of any number of things, from what our customers think of their overall experience to how the color of the mulch in our flowerbeds affects the look of our buildings. The one thing that we don’t always do a good job of measuring is what our employees think about their experience working at our dealerships.
In an industry where employees are one of our greatest assets, why are owners and general managers not investing into them more? Why do our dealerships feel like a revolving door where people come and go, leaving us in a constant state of hiring and training? Think about when the last time you saw a dealership or auto company in the Fortune 100 Best Companies to Work For besides Mercedes who ranked #30 this year. [keep reading]