We already let you find out if buying a hybrid car is worth it and it got us thinking. Hybrid technology has been available for decades but it wasn’t until gas prices spiked in the mid 2000’s that they really grew in popularity. Despite becoming more popular on roadways, hybrids have yet to dominate American engine bays like the internal combustion engine. Why is that? Is it their asking price which can be 20% higher than a non-hybrid? Is it fluctuating gas prices?
We wanted to find out. Using monthly data from January 2013 through June 2014, we tracked the ‘Follows’ on hybrids and other vehicles received as a percentage of total follows on Mojo Motors. We used follows as the metric for activity since shoppers that follow cars want alerts when dealers drop prices. [keep reading]