Gas prices are dropping and so are Toyota Prius sales.
A Texas auto dealer is sending his amazing car collection to auction.
A large part of what we do at dealerships involves establishing contact with the customer. However, all too often we respond to online customer inquiries with an auto response email. If you’ve ever spent any time mystery shopping your competition you’ll find that they’re doing the same thing.
Does a general auto response really engage our customers with answers to their questions? If we’re being honest with ourselves, the answer is no. We are just relying on the auto response email to ensure that the customers gets something/anything from our dealership. Here are a six quick tips to help you effectively engage your customers and add some sizzle: [keep reading]
The 1996 Saab 900 Turbo likes to ask, “what you know about sleepers?”
The most popular car in the entire world is the Ford Focus with over a million registrations. See what cars round out the list here.
In mid-March Mojo Motors released a new version of what we call our dealer dashboard. The dashboard is where our dealer partners can login to see activity on their cars, everything from the number of ‘Follows’ on their inventory, to what cars and links people are clicking.
The car industry is changing and so are the ways dealers find new customers. It’s about engagement and awareness, not leads. This is something that was echoed at NADA this year by Pat Ryan Jr. and David Kain. You can read about that here.
Mojo is apart of this change because we do not charge dealers for each car shopper that we send them (that is called a lead in the industry). Instead, we measure how much engagement each of their cars get on the website. [keep reading]
This was George W. Bush’s 2011 F150 that sold at Barret-Jackson for $350,000.
Zappos CEO, Tony Hsieh wants to make transportation a service in Vegas so people don’t need cars with the help of Tesla.
In the world of car dealerships, we like to measure the effectiveness of any number of things, from what our customers think of their overall experience to how the color of the mulch in our flowerbeds affects the look of our buildings. The one thing that we don’t always do a good job of measuring is what our employees think about their experience working at our dealerships.
In an industry where employees are one of our greatest assets, why are owners and general managers not investing into them more? Why do our dealerships feel like a revolving door where people come and go, leaving us in a constant state of hiring and training? Think about when the last time you saw a dealership or auto company in the Fortune 100 Best Companies to Work For besides Mercedes who ranked #30 this year. [keep reading]