Father’s Day Gifts for the Car-Obsessed

It’s not easy being a dad, and this is why we have our own special day: Father’s Day. I know, I know—we fathers did not carry the child inside our bodies for nine plus months or give birth after 19 hours of labor, but I stand by my statement that fatherhood is difficult. After all, we were there and watched the birth while offering support and breathing reminders. Let’s also not forget that we, too, have experienced many sleepless nights with inconsolable screamers.funny picture of jack and dad

All kidding aside though, when Father’s Day rolls around, it’s a day I love but never know what to expect. I love the attention, but what really scares me are some of the gift ideas that my five children have come up with over the years; I fathered an eccentric bunch, to say the least. [keep reading]

Is AWD the best drivetrain ever?

The 4WD vs AWD debate and RWD vs FWD debate has been going on for years and what’s best for you depends on your finances, where you live, your lifestyle and expectations. If what everyone else is doing matters, consider this, 30 percent of all vehicles on U.S. roads will have AWD by 2015.

Subaru AWD Logo

In your pursuit of finding the best drivetrain, you’ll want to know some auto lingo because all those WD’s have nothing to do with lubricating spray. [keep reading]

In which U.S. states can Tesla sell its cars? (treehugger)

treehuggerArticle by Michael Graham Richard for treehugger

We’ve covered the Tesla vs. Auto Dealers saga pretty extensively. But looking at these pieces separately can give a confusing view of where Tesla and its direct sales model stands across the US. So the map above allows us to take a step back and look at the overall picture. [keep reading]

Recap of the first ever Mojackathon

Mojo Motors celebrated the first Mojackathon (Mojo Motors + Hackathon). A hackathon is an event when people work together on a project for a limited amount of time. In the case of the Mojackathon, teams were given about 90 minutes to work together on a project. The three teams of six(ish) people were challenged to find solutions to problems facing Mojo Motors. In addition to serving up ideas to make Mojo Motors better, teams were served pizza and “soda.”

Collage of Mojo Motors Mojackathon

There were a ton of great ideas and questions during the team’s presentations. While a winner wasn’t named, each team’s work directly impacted the product conversation and the insights presented will be incorporated into future product releases. Equally important was the opportunity to share ideas, work across roles and have a damn good time. Here are the ideas from each team.  [keep reading]

Where can Tesla sell cars?

We saw one of the first used Tesla Model S sedans go up for sale last week and it got us thinking, where can you buy, supercharge or service a Tesla these days? We scourged the internet and bribed our design team to put it all together in a sweet infographic – enjoy!

states where tesla is allowed to sell carsClick here to download a hi-res version of this infographic. Feel free to share.

Summary

States that Ban Direct Sales: 26

States that Allow Tesla to Sell Cars: 22

States Tesla is Fighting to Overturn Ban: 2

Notes

Manufacturer direct sales are banned in the red states. Tesla can have service centers, superchargers and stores and galleries in these states but cannot sell or deliver cars. For example, you can check out a Tesla at Short Hills Mall in New Jersey, but you cannot take a test drive or discuss pricing with a salesperson. If you want to purchase a car, you would have to buy at TeslaMotors.com and then arrange a delivery. On March 15, 2014 Ohio passed a bill that will allow Tesla to sell its electric cars but it’s waiting to be signed into law by Governor Kasich. Read about it here.

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Written by Max Katsarelas

What everyone was talking about at #DD16

Mojo Motors Founder & CEO Paul Nadjarian spoke to a crowd of over one hundred dealership managers and owners during his Digital Dealer 16 session called “The biggest miss in your digital marketing strategy.” The event was held from April 6 to 8 in Atlantic City and is one of the prominent dealership conventions addressing the changing consumer trends and opportunities for the auto industry to increase walk-in and web traffic, along with proven methods to improve customer experience, spur more car sales and motivate employees.

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View Paul’s Deck Here

So what was the biggest miss? Alerts. Dealerships aren’t leveraging the power of alerts to push shoppers through the funnel, influence purchase decision and create an urgency to buy. Alerts are used in the flight and real estate industries, but automotive is lagging behind. In fact, if you consider alerts to be web 2.0, the auto industry is still stuck in web 1.0. [keep reading]

Car shoppers don’t care about recalls

Before you get all angry about the link bait title, try this stat on for size. Since April 13th, 2014 there have been nearly 350,000 Tweets with the word “recall” according to Topsy. This doesn’t even come close to the nearly 800,000 Tweets containing the word “vampire” or 1.4M Tweets containing the word “taco.” Tweets about recalls does, however, beat the 49 Tweets containing “vampire taco.”

Tweets of Recalls Tacos Vampires GraphUsing social queues like keywords isn’t totally indicative of what shoppers care about, so we went further. In a study of over 35,000 email leads to car dealerships on MojoMotors.com, only two people asked about a vehicle recall. TWO! That’s .005 percent! This is interesting because as automakers continue breaking records left and right by recalling millions of vehicles for anything from spiders to electronic issues, shoppers still don’t care. If they do care about recalls, they definitely aren’t showing it in Tweets or emails to dealers. It would seem recalls are more important to the small number of people directly affected by said recalls, the government and the media. [keep reading]

Welcome to convertible season

If your convertible is still sitting under a dusty car cover in the driveway or garage, you might be going crazy. When the sun is out and the temperature is warm, under a tarp is no place for any Ford Mustang, Lexus IS-C or Mazda Miata roadster.

Gray M4 Convertible

Now is the time to plan that extended drive up the coastline or to your favorite weekend spot. Before you fill up the tank and drop the top, make sure your convertible is properly outfitted for the journey. Based on when you last turned the key, or pressed the ignition button, you should heed a few of the best convertible tips going into summer. [keep reading]

10 Vehicle Brands That Are The Most Reliable (Wall St. Cheat Sheet)

WSCS Blog Logo Article by Sam Becker for Wall St. Cheat Sheet

Reliability has become an ubiquitous label that vehicle manufacturers love to attach to their models. Every car company out there throws the term around as a marketing ploy, a gimmick used to constantly to ingrain in consumer’s heads that their vehicles are more worthy of the customers hard-earned dollars than the next brand. [keep reading]

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