The Five Hardest Used Cars to Sell

There’s a few sayings about good salespeople. They can sell snow to an eskimo or a pair of gloves to a hand-less man or wool to a baby sheep farmer. No matter how good some the salespeople, there are cars that are a real struggle to sell. What is the reason why cars don’t sell? Reputation.

A few years ago, Buick was notorious for being the official car of old people and would have been included on this list. However, after a massive brand turnaround, Buick is catering to younger buyers and their reputation is changing. The brands included below have some serious reputation issues. So bad, in fact, that Zig Ziglar would struggle to sell these and he’s pretty much the most famous salesman in the world. If a dealership wants to find out who their best salespeople are, give them an inventory of these cars and you’ll know who can really sell a loaf of bread to a person with a wheat allergy.

For help with this article, we asked Mojo Motors’ regional sales manager, Bryan Jennings, for his take on the matter. As a wholesale car buyer and manager in a previous life, he knows what kind of cars shoppers want to buy. Keep reading for the five hardest used cars to sell.

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Why your company should write thank you notes

We love getting feedback. Each time someone lets us know why they love or hate our website, it’s like a miniature usability test. We find out about tech issues, learn how members use the website or why someone doesn’t want to sign up for a free account. It also gives us the chance to connect with a Mojo Motors fanatic or detractor.  When detractors let us know they aren’t digging us, we have a unique opportunity to turn them into fanatics. Sometimes this is impossible, but in many cases, simply responding to a detractor is all that it takes. Mostly because detractors aren’t accustomed to actually hearing back from a company. It’s how we are trying to make this whole process of shopping for a car online more personal and hopefully help us become known as the best way to find a used car or truck online. Make the jump below for more.

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Joel Ewanick resigned, so now what?

Ewanick FrenemyLast weekend, GM’s marketing head honcho, Joel Ewanick, resigned. Business Insider covered it, the Detroit News covered it and a whole bunch of other websites covered the story too. People had a love-hate relationship with the man. He’s the automotive world’s frenemy. Think of Ewanick like coffee. It’s bad for your teeth and probably your health, but it’s just the kick in the pants most people need to get their day started.

Ewanick fired advertising agencies, started a war with Facebook and said Super Bowl commercials were a waste of money. Ewanick also changed company culture, developed an advertising strategy to save GM billions, helped turn around a failing brand, took risks with their media spends and demanded creative ideas. So what does Ewanick’s exit mean for Mojo Motors, car shoppers and dealerships? Let’s take a look.
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Usability testing for less than $500

dos equis usability testing Two weeks ago, Mojo Motors conducted usability tests on a new prototype website. Usability testing is when people (participants) use a product to help its creators determine what works and what doesn’t. It allows the creators (testers) to watch people that are unfamiliar with a website or product basically mess around and complete a series of tasks or scenarios. These tests shed light on how someone in the real-world will likely use the product. It also allows the testers to notice big mistakes that could “make or break” the website.

We wanted to find out if people understood that the Mojo Motors prototype can help car shoppers ‘Follow’ cars to track changes in price. We took participants through the the entire process of shopping for a car from signing up on our website to following cars to receiving price alert emails and finally contacting a dealership.

Keep reading to see how we conducted our usability tests and the awful stock pictures with little-to-no relevance on the subject matter. You can also click on one of the links after the jump to quickly find relevant information because this post is long.
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Putting it into Park: Weekend Linkage

The Costin Amigo, pictured below, was a rare sports car built in the 1970’s. We asked our Facebook fans if they thought it was hot or not and the consensus was pretty split. One thing is for certain..it’s the weekend.

Costin Amigo Sports Car

The VW Beetle convertible actually looks awesome

Dealers must apply to get the new SRT Vipers on their lot

ESPN answers your “burning questions” about the Brickyard 400

Ford sales tanked in Q2

The new F150 will have an aluminum body and shed 700 pounds

Ode to the Hilux

What do South American farmers, Libyan rebels, the United Nations, Taliban fighters, and Top Gear have in common?  You need but look at any picture compilation of civil wars, peacekeeping missions, or African road trips from the past four decades to come across it. Never the focus of the picture, never in the center, yet ever-present.  A legend born in 1968 and now in its 7th generation named the Hilux. What the AK-47 is to the world of arms, the Toyota truck is to the world of cars and mobility. Indestructible, cost effective, reliable, quick and maneuverable. Add in a brigade of guerrilla soldiers with the aforementioned Kalashnikovs or a .50 caliber gun on the bed, and you have one of the technically simplest yet most dangerous weapons systems in the world. This is why the Toyota truck has seen action in all major and minor conflicts since its creation. It even has a war named after it: the Toyota War between 90,000 man strong-Libya and 30,000 Hilux equipped Chadians (guess who won)?

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Don’t do these 5 things when buying a used car

1. Don’t buy a car in the first ten days it’s been listed. Unless you have a great deal staring at you in the face, be patient. Dealerships don’t typically lower the price of a vehicle in the first ten days of listing it online. Any cars still available after that ten day window are fair game to negotiate and bargain your way to a great deal. If the price is still high after a price drop and you’re not in a rush to buy, just keep waiting. The typical used car on Mojo Motors drops in price about three times before being sold.

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