Coming up this weekend: 1/4 Scale MINI Coopers zip around the Olympic grounds and VW eats up Porsche. Finally.
Last weekend, GM’s marketing head honcho, Joel Ewanick, resigned. Business Insider covered it, the Detroit News covered it and a whole bunch of other websites covered the story too. People had a love-hate relationship with the man. He’s the automotive world’s frenemy. Think of Ewanick like coffee. It’s bad for your teeth and probably your health, but it’s just the kick in the pants most people need to get their day started.
Ewanick fired advertising agencies, started a war with Facebook and said Super Bowl commercials were a waste of money. Ewanick also changed company culture, developed an advertising strategy to save GM billions, helped turn around a failing brand, took risks with their media spends and demanded creative ideas. So what does Ewanick’s exit mean for Mojo Motors, car shoppers and dealerships? Let’s take a look.
Two weeks ago, Mojo Motors conducted usability tests on a new prototype website. Usability testing is when people (participants) use a product to help its creators determine what works and what doesn’t. It allows the creators (testers) to watch people that are unfamiliar with a website or product basically mess around and complete a series of tasks or scenarios. These tests shed light on how someone in the real-world will likely use the product. It also allows the testers to notice big mistakes that could “make or break” the website.
We wanted to find out if people understood that the Mojo Motors prototype can help car shoppers ‘Follow’ cars to track changes in price. We took participants through the the entire process of shopping for a car from signing up on our website to following cars to receiving price alert emails and finally contacting a dealership.
Keep reading to see how we conducted our usability tests and the awful stock pictures with little-to-no relevance on the subject matter. You can also click on one of the links after the jump to quickly find relevant information because this post is long.
The last weekend of July is over and so is Joel Ewanick’s reign at GM. Here’s what else happened…
The Costin Amigo, pictured below, was a rare sports car built in the 1970’s. We asked our Facebook fans if they thought it was hot or not and the consensus was pretty split. One thing is for certain..it’s the weekend.
What do South American farmers, Libyan rebels, the United Nations, Taliban fighters, and Top Gear have in common? You need but look at any picture compilation of civil wars, peacekeeping missions, or African road trips from the past four decades to come across it. Never the focus of the picture, never in the center, yet ever-present. A legend born in 1968 and now in its 7th generation named the Hilux. What the AK-47 is to the world of arms, the Toyota truck is to the world of cars and mobility. Indestructible, cost effective, reliable, quick and maneuverable. Add in a brigade of guerrilla soldiers with the aforementioned Kalashnikovs or a .50 caliber gun on the bed, and you have one of the technically simplest yet most dangerous weapons systems in the world. This is why the Toyota truck has seen action in all major and minor conflicts since its creation. It even has a war named after it: the Toyota War between 90,000 man strong-Libya and 30,000 Hilux equipped Chadians (guess who won)?
1. Don’t buy a car in the first ten days it’s been listed. Unless you have a great deal staring at you in the face, be patient. Dealerships don’t typically lower the price of a vehicle in the first ten days of listing it online. Any cars still available after that ten day window are fair game to negotiate and bargain your way to a great deal. If the price is still high after a price drop and you’re not in a rush to buy, just keep waiting. The typical used car on Mojo Motors drops in price about three times before being sold.
Welcome back to Monday. For most people in the United States it’s going to be hot…really, really hot. Too hot to ride in something like that below.
Have a great weekend and start it right by watching how our friends down in Texas deal with road rage or lack thereof.
Automotive News reported recently that the Wuling minivan in China is selling like bingzis or whatever the Chinese call hotcakes. Translation: this means they’re selling really darn good. Whilst Americans continue to buy up big trucks, SUV’s and crossovers, don’t be surprised if there’s a renaissance of the minivan. But wait, then why would Dodge drop the Grand Caravan or why would Ford stop building minivans in America altogether? To focus on crossovers where there might be more money to be made.
This might be a premature shift in strategy because there’s still a market for the minivan. Sure, the number of people buying minivans has dropped from about 1.3 million in 2000 to 540,000 in 2011, but so far in 2012, AutoData reports 10.6% growth. Two months the L.A. Times reported that fuel efficiency is what car buyers care about most after a Consumer Reports found 37% of shoppers care about fuel economy. Quality of the car, which should probably be more important came in second at a measly 17%. Gas mileage alone is reason enough why minivans should make a comeback, but keep reading for more. [keep reading]