What makes an internship at a start up different

Every college student and post-grad can recognize the importance of a summer internship and I am lucky enough to have had the opportunity to intern at a variety of different companies. As I reach the end of what will most likely be my last internship ever (I am graduating college in December), I am looking back to reflect on the many differences between an internship with an internet automotive start up like Mojo Motors and an internship with a much larger company.

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An intern’s advice on how to hire interns

Let’s start with a full disclosure. This post was written by an intern with a simple argument – start-ups should make good use of intern services and not just use them for grabbing coffee or researching/processing/pushing/crunching data. Since I’ve pretty much spent all summer interning at Mojo Motors, here is my take on what interns can offer a company, why it is important to pick them well, if companies should pay interns, and how you can benefit most from an internship program.

Make the jump for answers to all of your intern related questions and an intern’s experience at a start up.

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The Five Hardest Used Cars to Sell

There’s a few sayings about good salespeople. They can sell snow to an eskimo or a pair of gloves to a hand-less man or wool to a baby sheep farmer. No matter how good some the salespeople, there are cars that are a real struggle to sell. What is the reason why cars don’t sell? Reputation.

A few years ago, Buick was notorious for being the official car of old people and would have been included on this list. However, after a massive brand turnaround, Buick is catering to younger buyers and their reputation is changing. The brands included below have some serious reputation issues. So bad, in fact, that Zig Ziglar would struggle to sell these and he’s pretty much the most famous salesman in the world. If a dealership wants to find out who their best salespeople are, give them an inventory of these cars and you’ll know who can really sell a loaf of bread to a person with a wheat allergy.

For help with this article, we asked Mojo Motors’ regional sales manager, Bryan Jennings, for his take on the matter. As a wholesale car buyer and manager in a previous life, he knows what kind of cars shoppers want to buy. Keep reading for the five hardest used cars to sell.

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Why your company should write thank you notes

We love getting feedback. Each time someone lets us know why they love or hate our website, it’s like a miniature usability test. We find out about tech issues, learn how members use the website or why someone doesn’t want to sign up for a free account. It also gives us the chance to connect with a Mojo Motors fanatic or detractor.  When detractors let us know they aren’t digging us, we have a unique opportunity to turn them into fanatics. Sometimes this is impossible, but in many cases, simply responding to a detractor is all that it takes. Mostly because detractors aren’t accustomed to actually hearing back from a company. It’s how we are trying to make this whole process of shopping for a car online more personal and hopefully help us become known as the best way to find a used car or truck online. Make the jump below for more.

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Joel Ewanick resigned, so now what?

Ewanick FrenemyLast weekend, GM’s marketing head honcho, Joel Ewanick, resigned. Business Insider covered it, the Detroit News covered it and a whole bunch of other websites covered the story too. People had a love-hate relationship with the man. He’s the automotive world’s frenemy. Think of Ewanick like coffee. It’s bad for your teeth and probably your health, but it’s just the kick in the pants most people need to get their day started.

Ewanick fired advertising agencies, started a war with Facebook and said Super Bowl commercials were a waste of money. Ewanick also changed company culture, developed an advertising strategy to save GM billions, helped turn around a failing brand, took risks with their media spends and demanded creative ideas. So what does Ewanick’s exit mean for Mojo Motors, car shoppers and dealerships? Let’s take a look.
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Usability testing for less than $500

dos equis usability testing Two weeks ago, Mojo Motors conducted usability tests on a new prototype website. Usability testing is when people (participants) use a product to help its creators determine what works and what doesn’t. It allows the creators (testers) to watch people that are unfamiliar with a website or product basically mess around and complete a series of tasks or scenarios. These tests shed light on how someone in the real-world will likely use the product. It also allows the testers to notice big mistakes that could “make or break” the website.

We wanted to find out if people understood that the Mojo Motors prototype can help car shoppers ‘Follow’ cars to track changes in price. We took participants through the the entire process of shopping for a car from signing up on our website to following cars to receiving price alert emails and finally contacting a dealership.

Keep reading to see how we conducted our usability tests and the awful stock pictures with little-to-no relevance on the subject matter. You can also click on one of the links after the jump to quickly find relevant information because this post is long.
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