Zappos CEO, Tony Hsieh wants to make transportation a service in Vegas so people don’t need cars with the help of Tesla.
In the world of car dealerships, we like to measure the effectiveness of any number of things, from what our customers think of their overall experience to how the color of the mulch in our flowerbeds affects the look of our buildings. The one thing that we don’t always do a good job of measuring is what our employees think about their experience working at our dealerships.
In an industry where employees are one of our greatest assets, why are owners and general managers not investing into them more? Why do our dealerships feel like a revolving door where people come and go, leaving us in a constant state of hiring and training? Think about when the last time you saw a dealership or auto company in the Fortune 100 Best Companies to Work For besides Mercedes who ranked #30 this year. [keep reading]
Porsche 911 owner donates his car to the local gun club after deciding $20,000 in engine repairs was money not well spent. Story here.
Geico is getting heat for the commercial below. See the story here.
Take a quick look around your dealership. Look long and hard at both your lot and your showroom. Do this and you will quickly see where much of your investment lies…in your pre-owned inventory. If you are willing to invest a significant amount of time and money into your pre-owned vehicles, then the best thing you could do for your dealership is research what kind of cars you are stocking, what the market says about these cars and where you are getting them.
First, what kind of inventory are you stocking? Having looked at the data using tools like AAX and vAuto, I have come to a conclusion. Dealerships will very quickly find themselves in a bind when their pre-owned departments are stocked too heavily with late model vehicles. It’s important to have a healthy balance. I have seen far too many stores with late model vehicles making up 50% or more of their inventories this increases turn rate and the amount you are spending in marketing.
So what does the market say? The table below shows us a breakdown of VDPs (VDPs showing in 10,000 units) in relation to each calendar year. [keep reading]
Joey Logano and Tony Stewart exchange words (and punches) yesterday.
Earlier this week, Jalopnik shared the ten best controlled bridge explosions.
When shopping for a car, being a stalker is highly recommended by Mojo Motors. In fact, it’s the best way to find the best price on the best used car or truck. When you are not shopping for a car, however, being a stalker is not recommended.
We already talked about how to use Mojo Motors while shopping for a car, but we decided to write an alternative post replacing ‘Follow’ with words like stalking. Sure, ‘Follow’ is our word of choice on the website, but stalk is a suitable synonym and a bit more interesting too. [keep reading]
As a former Internet Director, I understand the “I need more leads!” mindset that can permeate a sales environment. It is engrained in us by our management, the manufacturers and of course, third party providers whose businesses exist to generate leads. In the world of car sales, the lead is gold. Honestly, I think the time has come for a change in that mentality. Leads, as we know them, are slowly fading out of style.
Customers are smarter than we’re giving them credit for. They approach buying a car armed with even more information than they had the last time they bought a car. This means that they are less likely to give out their information so that you can contact them. They know how that process works and don’t want to be subjected to relentless sales calls and inbox spam. [keep reading]