I’m always searching for innovative tools that can help me sell Mojo Motors more efficiently to car dealerships. While there are tons of products out there, there are only a few that fit my needs. At the recommendation of a colleague, I discovered join.me, a screen-sharing tool that helps me present, train, and demo my product, Mojo Motors website, with ease.
In the past, when showing a prospective client a product like Mojo, I would have the client log onto the site. After getting the prospective client to the site, I would then navigate the individual through the product. There were three factors that easily, and often did, prevented me from pitching the product as efficiently as possible: internet speed, technology limitations and distractions. [keep reading]
Thanks to strong mobile Web adoption worldwide, we have seen the launch of even more responsive designs in 2012 and 2013. Most of these have been in the publishing category, but lately we are starting to see complex transactional websites, such as Currys UK, take a brave step into this new world. [keep reading]
The worst is over. Car sales are on the rise again and maybe you have a little space in your budget for some renovation. But what kind of remodeling will give you the greatest potential ROI? The answer might be easier than you think. Revamp the waiting room. You might see an 80% increase in business or amazing Yelp reviews about your dealership’s restaurant.
We already showed you 7 amazing car dealership waiting rooms which look nothing like traditional waiting rooms. Luxury brands take it to another level, though, with gyms, putting greens or flat screen televisions in their bathrooms. If you think spending mucho dinero on a renovation won’t net your store a big enough ROI, take a look at these studies and dealer experiences.
Denzel Washington and Mark Wahlberg star in 2 Guns, an action comedy about two fake crooks that don’t know they are both working for the United States government. Walhberg plays Michael Stigman, an ex-Navy officer discharged for injuring an MP. His assignment is to incriminate Washington’s character, Robert Trench, who is working a deal with drug kingpin Papa Greco, played by Edward James Olmos. Stigman is also ordered to kill Trench. If the mission is successful, Wahlberg will be allowed to re-join the Navy and his record will be cleaned.
Trench, meanwhile, is working on a three undercover assignment for the DEA in an attempt to bring down Greco’s drug empire. Stigman is Trench’s right-hand man, learning Trench’s business, doing his dirty-work and basically just waiting to kill him. It’s why Stigman thinks Trench is a real crook and also why Trench feels the same way about Stigman.
Unlike some other movies we’ve covered in the past like Pain & Gain or Jack Reacher, 2 Guns has one of the widest roster of cars with classics like a 1974 Chevrolet Impala convertible and a 1970 Dodge Challenger. Then there are the complete wild cards like a Pontiac Aztec or Plymouth Voyager minivan. Keep reading to see them all. [keep reading]
Ever seen that link on the top right of every page on Mojo Motors? You know the one, it says ‘My Cars’ and has a little heart next to it. If you haven’t yet, give it a click. You’ll be taken to the ‘My Cars’ page, one of the best features of the Mojo Motors website because if you’re one of the average shoppers spending something like 15 hours researching for a car online, we’re about to blow your mind.
The first time you go to this page (make sure you already signed up for a free account), you’ll see a blue welcome message box. It reads, “Quickly see updates since your last visit so you’ll find a car you love at a price you’ll love even more. Questions?”
Alright, so you’re probably asking yourself what’s so great about this page, right? It’s all about the three tabs up top: Following, Price Dropped and Recently Viewed. This is how you’re going to keep track of only the cars the you want because it’s really annoying to keep seeing the same cars you don’t want over and over again. Keep reading for a full download. [keep reading]
Imagine it’s a beautiful Saturday, but you have to take your car into the dealership because you’ve been putting off an oil change and tire rotation for over a month.
Now imagine the dealership’s waiting room. Wasting away in an uncomfortable chair, drinking watery coffee, eating a stale packaged cheese danish from 2004, trying to read a People magazine from the same year as the danish but unable to focus on the story about drama on the set of Friends because someone who bogarted the remote is watching a daytime soap with the volume way too loud all the while you feel yourself getting sick, not because of the spoiled cheese danish, but because the guy next to you is sneezing without a tissue because there are no tissues in the dealership’s waiting room.
Yeah, that’s sounds pretty horrific. This about to change because more and more car dealerships are remodeling their waiting areas imitating your local coffee shop than a traditional dealership waiting room, all the while providing current reading material, tissues and Wi-Fi. [keep reading]
Luckily, you’re shopping on Mojo Motors and not only are we keeping you up-to-date with price drop and sold alerts, but we give you nuggets of information essential when making that final purchase decision. Some of these nuggets include how long the average used car sits on a dealer’s lot before being sold (40) or how much the average used car drops in price ($1000).
Plus, we’re going to give you something else. The DO’S and DON’TS when buying a car. [keep reading]
Owning a hybrid means you’re saving money on gas and being green at the same time, right? You’re practically a model citizen! Not to the state department – they’re losing gas tax revenue. As of this month, Virginia and Michigan have implemented $100 annual fees for hybrid vehicles. North Carolina, Arizona and Oregon are reviewing similar proposals. Read more about it here.
So what do you do? Pay more for a hybrid than a gas-fueled car and then pay an annual fee? If you live in one of the affected states, you’ll probably want to sidestep this new hybrid tax. That’s why you should you consider some of these non-hybrid cars with great fuel economies. [keep reading]
We’ve already told you that summer is the best time to buy a used car because dealers are dropping prices and doing it often. Read more about that here. You might also be curious about what the best day of the week to buy a used car is or what time of the day to go into the dealership.
First of all, go to the dealership in the morning. Everyone is excited and pumped to sell cars. If you can’t make it in the morning, then select your visit wisely. Go at the end of the month, middle of the month or on a Tuesday or Thursday. Keep reading to find out why it matters. [keep reading]
Local used car dealership commercials tend to evoke two strong feelings in people. One is embarrassment because maybe you know those involved (or you’re just a sensitive soul). Two is amusement because the quality of the ad is terrible. There might also be a certain degree of confusion or ‘WTF’ questions. Click here or here to see some recent examples that evoke those feelings.
There is hope for our industry. For one thing, some fantastic and viral spoofs have come out of this catastrophe. For another, there are dealerships out there who have made some great local commercials and and they deserve to be honored. Here are five car dealerships that are doing it right. Hopefully they’ll help you learn not to cringe on instinct the next time one comes on TV. [keep reading]