What everyone was talking about at #DD16

Mojo Motors Founder & CEO Paul Nadjarian spoke to a crowd of over one hundred dealership managers and owners during his Digital Dealer 16 session called “The biggest miss in your digital marketing strategy.” The event was held from April 6 to 8 in Atlantic City and is one of the prominent dealership conventions addressing the changing consumer trends and opportunities for the auto industry to increase walk-in and web traffic, along with proven methods to improve customer experience, spur more car sales and motivate employees.

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View Paul’s Deck Here

So what was the biggest miss? Alerts. Dealerships aren’t leveraging the power of alerts to push shoppers through the funnel, influence purchase decision and create an urgency to buy. Alerts are used in the flight and real estate industries, but automotive is lagging behind. In fact, if you consider alerts to be web 2.0, the auto industry is still stuck in web 1.0. [keep reading]

Car shoppers don’t care about recalls

Before you get all angry about the link bait title, try this stat on for size. Since April 13th, 2014 there have been nearly 350,000 Tweets with the word “recall” according to Topsy. This doesn’t even come close to the nearly 800,000 Tweets containing the word “vampire” or 1.4M Tweets containing the word “taco.” Tweets about recalls does, however, beat the 49 Tweets containing “vampire taco.”

Tweets of Recalls Tacos Vampires GraphUsing social queues like keywords isn’t totally indicative of what shoppers care about, so we went further. In a study of over 35,000 email leads to car dealerships on MojoMotors.com, only two people asked about a vehicle recall. TWO! That’s .005 percent! This is interesting because as automakers continue breaking records left and right by recalling millions of vehicles for anything from spiders to electronic issues, shoppers still don’t care. If they do care about recalls, they definitely aren’t showing it in Tweets or emails to dealers. It would seem recalls are more important to the small number of people directly affected by said recalls, the government and the media. [keep reading]

Welcome to convertible season

If your convertible is still sitting under a dusty car cover in the driveway or garage, you might be going crazy. When the sun is out and the temperature is warm, under a tarp is no place for any Ford Mustang, Lexus IS-C or Mazda Miata roadster.

Gray M4 Convertible

Now is the time to plan that extended drive up the coastline or to your favorite weekend spot. Before you fill up the tank and drop the top, make sure your convertible is properly outfitted for the journey. Based on when you last turned the key, or pressed the ignition button, you should heed a few of the best convertible tips going into summer. [keep reading]

10 Vehicle Brands That Are The Most Reliable (Wall St. Cheat Sheet)

WSCS Blog Logo Article by Sam Becker for Wall St. Cheat Sheet

Reliability has become an ubiquitous label that vehicle manufacturers love to attach to their models. Every car company out there throws the term around as a marketing ploy, a gimmick used to constantly to ingrain in consumer’s heads that their vehicles are more worthy of the customers hard-earned dollars than the next brand. [keep reading]

Mojo Motors Founder & CEO Speaking at #DD16

Paul Nadjarian Alt Head ShotThe Founder and CEO of Mojo Motors, Paul Nadjarian, will be presenting at the 16th Digital Dealer Conference & Exposition in Atlantic City at Harrah’s Resort on Tuesday, May 7th from 2:00-2:50PM in Room 314.

Paul’s presentation is titled ‘Biggest Miss in Your Digital Marketing Strategy’ and will take a look at how dealers can leverage online tools to increase sales. The internet is shifting from browsing-based platforms to alert-based platforms. The increased penetration of mobile is accelerating this shift. Learn why alerts are the future, strategies to be more intelligent with your digital marketing and how to use alerts to drive more urgency and close more sales. There will be a case study on the evolution and shift to alerts in other industries. The workshop will also show how these trends apply to automotive and your dealership.

See Paul in Room 314 from 2:00 – 2:50PM on Wednesday, May 7, 2014. Check out the 16th Digital Dealer website here.


About Digital Dealer

The Digital Dealer Conference & Exposition is the premier educational conference and exposition dedicated to internet and technology solutions for automotive professionals.

About Mojo Motors

Mojo Motors is an automotive classified website launched in 2010. Shoppers ‘Follow’ used cars to get alerts when dealers drop prices or add cars to their inventory. The website is free to car shoppers and dealers pay a monthly fee.

9 hardest-to-watch crash tests

Crash tests are a necessary evil, helping find major flaws in the safety of an automobile. Some are more evil than others, however, like when researchers at the Insurance Institute for Highway Safety (IIHS) ruin a Lamborghini or Maserati in the name of safety testing.

Malibu VS Chevrolet Bel Air

This head-to-head battle between a 2009 Chevy Malibu and a 1959 Chevy Bel Air is potentially the most epic and painful to watch on the top of our list. A glorious classic car meeting it’s end against a forgettable midsize sedan would make any gear head shed a tear. Well, at least it’s good to know that cars have gotten safer in the past fifty years, even if they have gotten decidedly uglier. [keep reading]

The 2014 #NYIAS Photo Gallery

The MojoMotors.com team attended the 2014 New York International Auto Show for the third year in a row. We’ve got pictures of all the best rides from the show. Click over to Facebook to see all the shots or scroll through a short preview below.

See our Facebook photo album here

Aston Martin V8 Vantage GT

Gray and Yellow Aston Martin Vantage New York Auto Show Picture


2015 Chevrolet Camaro Z28

Silver Camaro Z28 Chevrolet


Koenigsegg Agera R

Photo of Koenigsegg Agera R with open doors


Jaguar F Type

Red Jaguar F Type Photo New York Auto Show


Dealership warms up to media and gets sales

Imagine a national media rep said they could get your dealership millions of impressions for free. The only thing you have to do allow is a broadcast crew unlimited access to your staff and the inner-workings of your dealership. This includes price negotiations, office gossip, service writers pricing out costs, etc. You’re probably not so keen on that offer anymore, right? What about if this press could bring you some sales?

Image of Car Key Rack

In October of last year Town & Country Jeep Chrysler Dodge Ram of Levittown, New York took that risk. The owner, Marc Brodlieb, granted full access to the producers of This American Life, a weekly hour-long radio program produced by WBEZ and hosted by Ira Glass. [keep reading]

MojoMotors.com reels in two Horizon Interactive Awards

Horizon LogoMojoMotors.com Wins at the 12th Annual Horizon Interactive Awards Competition

Indianapolis, IN – April 8, 2014 – The Horizon Interactive Awards, a leading international interactive media awards competition, recognized MojoMotors.com for their excellence in interactive media production with a Gold award for Website Consumer Information and a Bronze award for Website E-commerce / Shopping. [keep reading]

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