The Cobalt was the compact car to put General Motors on the map. Before the Cobalt, GM had the underwhelming Cavalier so GM wanted the Cobalt to steer them towards the glory land and take on the Corollas and Civics in the segment.
In typical GM fashion, the Chevrolet compact had siblings including the Saturn Ion and Pontiac G5. The Cobalt was going to be GM’s media darling, though, not the Ion or G5. Bob Lutz pumped $1 billion into its production. Millions more were spent on advertising, press releases and events. [keep reading]