Why is my check engine light on?

You already know how to find a mechanic, but let’s say you want to find out why your check engine light is on before going to the shop. Cars from the late 90′s or newer have a computer that will tell you what’s wrong. In fact, your car has more computing power than the Apollo spacecrafts that took astronauts into space.

Check Engine Light Logo

To tap into your cars computer, you just need to the right diagnostic tool. All mechanics already have a diagnostic tool and now you can, too, with a new slew of apps available to drivers. So stop wasting time going to the mechanic to find out why your engine light is on and hack the process a bit. [keep reading]

Philadelphia now on the map for Mojo Motors

Mojo Motors in Philly ImageMojo Motors expands used car price alerts to Philadelphia.

New York City, NY (October 21, 2013)Mojo Motors, the automotive classified website where shoppers Follow cars to get alerts when dealers drop prices, is now available in the great Philadelphia area. Mojo Motors is already available in New England, the Mid Atlantic and states like Florida and Texas. [keep reading]

How to drive urgency online #DD15

Download Paul’s deck here.

Paul Nadjarian Presenting at DD15At Digital Dealer 15 (#DD15) Paul Nadjarian, Mojo Motors Founder & CEO, presented to dealership executives and managers on techniques to drive urgency online. Dealerships already excel at driving urgency in the dealership and by phone.

“That’s a great car, I just had someone take a test drive this morning.”

“I have been getting lots of calls about that car, we just dropped the price $500!”

Using key words and phrases like that is nothing new for the sales team at a dealership. However, how does a dealership take these techniques to the internet to drive urgency? This can get a bit more complicated because it would seem driving urgency is best done in-person. [keep reading]

Four ways to find a mechanic

Mechanic Shop Cool PictureThere’s two reasons why you might need a mechanic.

1. You’re buying a car.

2. Your car broke down.

You might be thinking, I need a mechanic when my car breaks down, but I definitely don’t need a mechanic when buying a car, I’ll use a Carfax. You don’t want to do that, here’s why. Having an actual mechanic inspect a car you plan to purchase may reveal details missed by a vehicle history report.

Now, you might also be thinking, I still don’t need a mechanic, the dealership’s mechanic inspected the car. Maybe they did, but maybe they didn’t. If the car is CPO, then you don’t need to have a mechanic inspect your used car. If the car isn’t CPO, you definitely want a mechanic to inspect. [keep reading]

Gender portrayals in auto advertising (Part 2/2)

This two part series explores the portrayals of women in automotive advertising. Read Part 1.

If you read Part 1, you know that automotive advertising has relied on female inadequacies to sell cars (see Buick). It’s still happening. TrueCar’s now infamous commercial, “A Better Way,” is one recent example of an automotive ad that highlights female inadequacies in a way that mirrors the “matter-of-fact” tone of the examples from the 1960’s. First aired in March of this year, the ad depicts several female characters talking about the difficulty of negotiation during the car-buying process.

It was panned here, here, here and their Facebook page. With the help of TrueCar, one woman says, “I don’t need to bring a dude with me.” Not only does the message of the commercial dismiss a woman’s ability to hold her own during the buying process, but it also suggests that car salesman prey on female customers as if they are as helpless as Little Red Riding Hood. [keep reading]

Gender portrayals in auto advertising (Part 1/2)

This two part series explores the portrayals of women in automotive advertising. Read Part 2.

Despite the fact that Hillary Clinton was just the United States’ Secretary of State and Marissa Meyer is the CEO of Yahoo!, gender stereotypes remain pervasive throughout the fabric of American society. The automotive industry is far from an exception. I have spent some time trolling YouTube for gender-centric automotive ads, and I was amazed at the breadth of videos that I came across.

Sexist Poster

As you might expect, I found a few ads from the 1960’s that are touted as “the most sexist ads of all time.” But, I was surprised to find that some of the most egregious offenders in the industry were produced in the last five years. [keep reading]

Mojo Motors Founder & CEO Speaking at #DD15

Updated: Click for a recap of Paul’s presentation at #DD15.

Nadjarian Speaking DIgital DealerThe Founder and CEO of Mojo Motors, Paul Nadjarian, will be presenting at the 15th Annual Digital Dealer in Las Vegas at The Mirage on Tuesday, October 15 from 3:00-3:50PM in Martinique B.

The title of Paul’s presentation is, “Leverage ‘Urgency’ to Close More Sales.” He will discuss techniques dealerships can employ that use a customer’s emotions and fear of missing out (#FOMO) to drive more sales. In addition, he will discuss how to avoid the pitfalls that lead to a bad purchase experience.

See Paul from 3:00 – 3:50PM in Martinique B Tuesday, October 15, 2013. For the full lineup of presenters, check out the 15th Digital Dealer website here.

Mojo Motors is an automotive classified website that was launched in 2010. Shoppers ‘Follow’ used cars to get alerts when dealers drop prices or add cars to their inventory. Mojo Motors is currently operating in New England, Florida and Texas.

How to create a great place to work

A piece of creating a great place to work is the physical space you create for your team.  Mojo has grown in the past couple of years and we had to upgrade our office space.

Mojo Motors NYC office

I’d like to share my thought process behind choosing and setting up our new office and why it’s all about the ENERGY. [keep reading]

How much will that car really cost you?

When faced with a choice between several new or used cars, it makes sense for potential car buyers to look into those upfront costs like price, taxes and dealer fees. It’s also important to understand long-term costs involved like insurance, fuel costs and maintenance. Shoppers should always compare both short term and long term costs to help them find the best value.

Is the car worth it?

Let’s look at three of the most popular used cars on Mojo Motors and see how they compare and contrast on sticker price, fuel costs and approximate annual insurance and maintenance. [keep reading]

Release Notes: September Product Updates

In the month of September, Mojo Motors made some major upgrades to the homepage and vehicle detail page (VDP). In fact, some folks might say aside from the new dealer dashboard, these are some of the biggest updates since the website was redesigned back in November of 2012.

New Mojo Motors homepage

The changes took place on the vehicle detail pages and the homepage. The internal codeword for the product update on the VDP was “Need for Speed.” There was no codeword for the homepage redesign, but for the purposes of a blog post, it will be named “Bye Sheila!” [keep reading]