Ever seen that link on the top right of every page on Mojo Motors? You know the one, it says ‘My Cars’ and has a little heart next to it. If you haven’t yet, give it a click. You’ll be taken to the ‘My Cars’ page, one of the best features of the Mojo Motors website because if you’re one of the average shoppers spending something like 15 hours researching for a car online, we’re about to blow your mind.
The first time you go to this page (make sure you already signed up for a free account), you’ll see a blue welcome message box. It reads, “Quickly see updates since your last visit so you’ll find a car you love at a price you’ll love even more. Questions?”
Alright, so you’re probably asking yourself what’s so great about this page, right? It’s all about the three tabs up top: Following, Price Dropped and Recently Viewed. This is how you’re going to keep track of only the cars the you want because it’s really annoying to keep seeing the same cars you don’t want over and over again. Keep reading for a full download. [keep reading]
Imagine it’s a beautiful Saturday, but you have to take your car into the dealership because you’ve been putting off an oil change and tire rotation for over a month.
Now imagine the dealership’s waiting room. Wasting away in an uncomfortable chair, drinking watery coffee, eating a stale packaged cheese danish from 2004, trying to read a People magazine from the same year as the danish but unable to focus on the story about drama on the set of Friends because someone who bogarted the remote is watching a daytime soap with the volume way too loud all the while you feel yourself getting sick, not because of the spoiled cheese danish, but because the guy next to you is sneezing without a tissue because there are no tissues in the dealership’s waiting room.
Yeah, that’s sounds pretty horrific. This about to change because more and more car dealerships are remodeling their waiting areas imitating your local coffee shop than a traditional dealership waiting room, all the while providing current reading material, tissues and Wi-Fi. [keep reading]
Luckily, you’re shopping on Mojo Motors and not only are we keeping you up-to-date with price drop and sold alerts, but we give you nuggets of information essential when making that final purchase decision. Some of these nuggets include how long the average used car sits on a dealer’s lot before being sold (40) or how much the average used car drops in price ($1000).
Plus, we’re going to give you something else. The DO’S and DON’TS when buying a car. [keep reading]
Owning a hybrid means you’re saving money on gas and being green at the same time, right? You’re practically a model citizen! Not to the state department – they’re losing gas tax revenue. As of this month, Virginia and Michigan have implemented $100 annual fees for hybrid vehicles. North Carolina, Arizona and Oregon are reviewing similar proposals. Read more about it here.
So what do you do? Pay more for a hybrid than a gas-fueled car and then pay an annual fee? If you live in one of the affected states, you’ll probably want to sidestep this new hybrid tax. That’s why you should you consider some of these non-hybrid cars with great fuel economies. [keep reading]
We’ve already told you that summer is the best time to buy a used car because dealers are dropping prices and doing it often. Read more about that here. You might also be curious about what the best day of the week to buy a used car is or what time of the day to go into the dealership.
First of all, go to the dealership in the morning. Everyone is excited and pumped to sell cars. If you can’t make it in the morning, then select your visit wisely. Go at the end of the month, middle of the month or on a Tuesday or Thursday. Keep reading to find out why it matters. [keep reading]
Local used car dealership commercials tend to evoke two strong feelings in people. One is embarrassment because maybe you know those involved (or you’re just a sensitive soul). Two is amusement because the quality of the ad is terrible. There might also be a certain degree of confusion or ‘WTF’ questions. Click here or here to see some recent examples that evoke those feelings.
There is hope for our industry. For one thing, some fantastic and viral spoofs have come out of this catastrophe. For another, there are dealerships out there who have made some great local commercials and and they deserve to be honored. Here are five car dealerships that are doing it right. Hopefully they’ll help you learn not to cringe on instinct the next time one comes on TV. [keep reading]
I’ve already given you four sales tips to use this summer and now I want to go one step further. Training employees is something your store invests a lot of time and money into, and rightfully so. From service and parts to sales, you want to set your employees up for success in every area. Their success equals your success, right? Sometimes one of the hardest areas to master can seem like the most straightforward. The telephone.
Is your sales and service team following up with customers?
Are they getting their important messages across?
How you handle your inbound calls can make or break your store and it starts with the initial phone call. It is when a customer forms their first impression of your dealership. Here are a four quick tips to perfect the inbound call. [keep reading]
The Heat starring Melissa McCarthy and Sandra Bullock is like Training Day meets The Other Guys meets Starsky and Hutch meets Paul Blart: Mall Cop meets Observe and Report. A movie this funny could have been directed by Judd Apatow, but it was actually Paul Feig. He’s the same guy that directed Bridesmaids and a host of television shows like Mad Men, The Office, 30 Rock, Weeds and Nurse Jackie, just to name a few.
Melissa McCarthy plays Detective Shannon Mullins and Sandra Bullock plays FBI Special Agent Sarah Ashburn. The unlikely duo teams up to take out a Boston drug king pin named Larkin. The chemistry between McCarthy and Bullock is delightful, in a Vince Vaughn, Owen Wilson or Chris Farley, David Spade kind of way. [keep reading]
NASCAR could be considered American’s greatest pastime after baseball, football and basketball (we’ll give hockey to Canada as their greatest pastime). For a sport only four spots away from being America’s pastime and boasting the second highest viewership outside of football, it doesn’t get the respect it deserves in America’s greatest city, New York. That’s why Mojo Motors is throwing a NASCAR Watching Party for the Pocono Raceway GoBowling.com 400.
This event is perfect for NASCAR fans, the NYC start up community, Mojo Facebook fans, members, and dealer partners. Feel free to invite friends and anyone that is looking for a place to loathe Kyle Busch, Jimmie Johnson or [insert the name of your favorite driver to loathe here].
Plus, there will be snack platters provided by Mojo Motors, discount drink specials, prizes to give away and the $4 #MojoMosa. Can’t wait to see you there!
The hot days of summer are here and for many of us that means a change in the amount of traffic we see on our lot. For me, summer was always a perfect time to try and test new ideas and techniques. Let’s help your summer out, shall we?
Here are a four tips that will help keep your sales team active and maybe even develop new habits that will propel you into the fall. [keep reading]