Each year we find search for new products and companies that haven’t been discovered before our AWA research. Industry peers and advocates for the AWAs gave us tips for companies that we should review and consider for the Rising Star awards. The Rising Star winners are picked based on the length of product release, number of dealers using the product, what is needed for the product to catch fire and more. One of three great companies to take home the award this year is Mojo Motors. [keep reading]
We’ve all been witness to auto rebranding during the course of our lives. Some of the most recognizable vehicles on the market become strangers upon the release of a new model. Logos we’ve learned to identify on sight change overnight and leave us confused. Even those mottos, the sayings that stick in our heads or the jingles that become earworms, change from year to year.
How, as marketers and sales professionals, can anyone be sure which rebrands will take off and which will sputter to a stop? Careful planning is necessary, along with plenty of feedback from customers. You can also take a page out of these auto giants’ books. Here are some auto rebrands that really worked. [keep reading]
Here’s the sneak peak at the 2014 Go Daddy Super Bowl commercial. It might actually be their funniest one, yet.
A couple weeks ago, Autoblog published the Top 10 Best Selling vehicles in 2013. The best-selling vehicles doesn’t always equate to what shoppers Follow the most on Mojo. Why? Because shoppers Follow cars they aspire to buy. Almost everyone would love a Wrangler or 3-Series or a Mustang, but for a family of five taking a road trip, those cars sound like a nightmare. [keep reading]
The Wolf of Wall Street is one of the most graphic and excessive movies I have ever seen. As a consequence, the outstanding vehicle lineup is overshadowed by a barrage of white collar crime, drugs, and naked women. But seriously, the cars are downright impressive.
Most of the fly whips belong to Jordan Belfort, a Wall Street weasel played by my favorite actor, Leonardi DiCaprio. Be warned, Leo does not always treat his sports cars (or anything else for that matter) with the respect that they deserve. Over the course of the film, Jordan’s modes of transportation chronicle his progression up the socioeconomic ladder. In the opening scene, he’s taking the bus to his first day on Wall Street. A few scenes later, his hair is slicked back and he is whipping a twosome of classic Jags. Soon enough, he’s gunning it down the highway in a Miami Vice-inspired white Ferrari while his wife, well, never mind.
It’s all helicopters, yachts, and Lambos from that point on. Oh, and his buddies have some flashy rides as well. [keep reading]
Automobile insurance rates are based on your driving record, the type of car you drive, the area where you live and the deductible you choose to pay. If you live in a city with one of the worst car theft rates, expect higher premiums (monthly payments). If you live in a state with high premiums to start, you might want to buy a used Honda Fit to save money on gas, instead.
We looked at a couple of different sources to compile our data like the National Insurance Crime Bureau (NICB). The bureau maintains a “Hot Spots” list of the cities with the highest rates of vehicle theft. The second source was a BankRate.com report about the most expensive premiums in the U.S. [keep reading]
In 2013, we saw major advancements in the mobile industry. The most recent hot topic of the mobile world is wearable technology, offering all new data and statistics to the users. [keep reading]
The Honda Civic has been one of the most Followed cars on Mojo Motors the past couple of years because it’s reliable, safe and affordable.
Shoppers considering a used Honda Civic for sale will likely find the prices to range thousands of dollars depending on the trim, whether it is an EX, EX-P, LX, etc. We took a look at the most popular Civics from the model year 2010 to find their average price and mileage. We also found out how many times they drop in price and how much before they’re sold, too. [keep reading]
Many websites are experiencing an increase in mobile traffic, but Mojo Motors is seeing some serious needle movement. According to Mary Meeker’s 2013 Internet Trends, mobile made up 15% of website traffic. Mojo Motors saw about 30% of traffic from mobile in the first half of 2013. By the end of 2013, however, we’re seeing over 50% of traffic on mobile.
In three months, from October to December 2013, there was a jump from 35% to nearly 55%. There are a couple of reasons for the substantial growth. [keep reading]
Some car dealers have fancy signage and amazing waiting rooms. Those are the types of stores updated once every few years with LED TVs, magazine racks filled with iPads and waiting rooms that smell like morning lilies.
For every dealer that’s all hoity-toity, there is a store that’s a little rough around the edges. They’re the used car lots off the mile roads. They haven’t changed with the times, the televisions are analog and the waiting rooms smell like cigarettes and stale coffee. Those are the stores, however, that rock old-school and vintage used car signs that are like time machines, gaudy time machines. [keep reading]