Imagine a national media rep said they could get your dealership millions of impressions for free. The only thing you have to do allow is a broadcast crew unlimited access to your staff and the inner-workings of your dealership. This includes price negotiations, office gossip, service writers pricing out costs, etc. You’re probably not so keen on that offer anymore, right? What about if this press could bring you some sales?
In October of last year Town & Country Jeep Chrysler Dodge Ram of Levittown, New York took that risk. The owner, Marc Brodlieb, granted full access to the producers of This American Life, a weekly hour-long radio program produced by WBEZ and hosted by Ira Glass. [keep reading]