auto industry

How to optimize online car ads

Last week I watched an excellent webinar put on by Automotive News hosted by Jacob Solotaroff from MAX Systems, a company helps dealership’s manage inventory. Solotaroff’s webinar discussed how dealerships can optimize their online advertising, what car shoppers are doing online and the most popular websites they visit. After looking at these findings, it’s important for a startup auto company like Mojo Motors to look at the big players in the auto space, note what they’re doing and what needs to be improved. We’re not just trying to make it easier for shoppers to buy a used car and dealers to sell their inventory without trying to learn a thing or two from the heavyweights.

Facts about used car shoppers

- They spend 11 hours online looking/researching for a car
- Salesman don’t know as much about their own inventory as used car shoppers
- Website recommendations keep people on a website and clicking on relevant vehicles
- Accurate data in advertisements is imperative to keep shoppers engaged
- Seven out of ten shoppers don’t contact dealership before going to lot [keep reading]

November Popularity Rankings on Mojo Motors

The king of popularity is the Subaru Impreza which retains its crown as the most searched vehicle on Mojo Motors in the month of November. Winners last month also include the Toyota Tacoma which jumps from fifth place to second place and the number six Ford F-150 making its premier in the top 10. Jeep made some moves too, boasting two vehicles in the top 10. The Wrangler comes in third place and the Grand Cherokee in seventh. For the second straight month, Toyota is the most searched brand on Mojo Motors and for the first time, Volvo and GMC have made it into top 10, kicking out poor-performing losers like BMW and Audi. For a more comprehensive breakdown, keep reading below.

Most Popular Searches on Mojo Motors in November

see more data…