I was asked to write an article about our sales process at Mojo Motors. I’ll do that at some point, but I had an interesting email from a close friend that I’d like to share with his permission instead.
James, a freelance photographer, is in the middle of shopping for a used car. I gave him some pointers and sent him an article, “Confessions of a Used Car Salesman,” that I consider THE seminal work on the car business—it is required reading at Mojo Motors and should be required reading before you buy a car. The following is an email he sent back to me. [keep reading]