Business

Holiday Gifts for Clients or Customers

Gifting clients and customers is hard, especially when you have a lot of them. There are hundreds of active dealerships using Mojo Motors and they’re likely receiving holiday sausages, cheese trays and gift baskets with fancy crackers and mustard dipping sauces.

We wanted to send our dealerships something memorable, capable of standing out amongst the dairy and meat products they’re already being sent. Last year, we sent Mojo Motors-branded Sigg bottles to all of dealers. They were great bottles, but at over $30 a pop, they were expensive. This year we wanted to do something more cost effective but just as cool, if not cooler. [keep reading]

An intern’s advice on how to hire interns

Let’s start with a full disclosure. This post was written by an intern with a simple argument – start-ups should make good use of intern services and not just use them for grabbing coffee or researching/processing/pushing/crunching data. Since I’ve pretty much spent all summer interning at Mojo Motors, here is my take on what interns can offer a company, why it is important to pick them well, if companies should pay interns, and how you can benefit most from an internship program.

Make the jump for answers to all of your intern related questions and an intern’s experience at a start up.

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Why your company should write thank you notes

We love getting feedback. Each time someone lets us know why they love or hate our website, it’s like a miniature usability test. We find out about tech issues, learn how members use the website or why someone doesn’t want to sign up for a free account. It also gives us the chance to connect with a Mojo Motors fanatic or detractor.  When detractors let us know they aren’t digging us, we have a unique opportunity to turn them into fanatics. Sometimes this is impossible, but in many cases, simply responding to a detractor is all that it takes. Mostly because detractors aren’t accustomed to actually hearing back from a company. It’s how we are trying to make this whole process of shopping for a car online more personal and hopefully help us become known as the best way to find a used car or truck online. Make the jump below for more.

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Joel Ewanick resigned, so now what?

Ewanick FrenemyLast weekend, GM’s marketing head honcho, Joel Ewanick, resigned. Business Insider covered it, the Detroit News covered it and a whole bunch of other websites covered the story too. People had a love-hate relationship with the man. He’s the automotive world’s frenemy. Think of Ewanick like coffee. It’s bad for your teeth and probably your health, but it’s just the kick in the pants most people need to get their day started.

Ewanick fired advertising agencies, started a war with Facebook and said Super Bowl commercials were a waste of money. Ewanick also changed company culture, developed an advertising strategy to save GM billions, helped turn around a failing brand, took risks with their media spends and demanded creative ideas. So what does Ewanick’s exit mean for Mojo Motors, car shoppers and dealerships? Let’s take a look.
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What Bob Lutz can teach brands about success

Bob Lutz Cigar Mojo MotorsBob Lutz, legendary gear head and businessman who has worked at BMW, Ford Europe, Chrysler and General Motors tackles the challenges he faced during the decline of General Motors in his book Car Guys vs. Bean Counters. He writes about the disorganized management, layers upon layers of red tape and the embarrassing debacle known as the automotive bailout when General Motors pseudonym became Government Motors.

The book has gotten a bad rap because Lutz blames a large chunk of GM’s downfall on the penny-pinching financial types who were given charge of the automotive design. These folks were focused on cost-cutting, systematizing production and making the most money on each car produced, even if that meant sacrificing quality. As a result, Lutz contends, General Motors was building vehicles notorious for wide body gaps between panels, cheap interiors and being, well, really ugly.

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