car dealership

Where can Apple sell cars?

The year 2020 is slated to be an epic one for the auto industry.  By then, Tesla plans to have a ‘gigafactory’ capable of producing enough batteries for 500,000 electric vehicles, the seven major automotive manufacturers (including Musk’s juggernaut) will be selling driverless cars and Apple is going to release a car to sell along with its phone and watch. Or so they say.

Apple is not only the richest company in the world, they’re also known as one of the most secretive. Nobody knows whether or not they will actually manufacture and ship a car, but there is enough evidence to suggest that they are seriously considering it. We won’t lie, we’re excited about it, so we decided to join in the speculation.

Last year, we made an infographic asking the question “Can Tesla sell cars in my state?” In order for a state to be able to sell Teslas, the state would need to meet two criteria: first, direct sales from manufacturer to consumer would have to be legal and second, the state would need to have at least one Tesla showroom.

In our Apple infographic we broke it down in similar fashion.  The 25 blue states represent those where direct to consumer selling is legal, while red states are those where it is illegal.  The size of the apple icon indicates how many stores Apple already has in that state. There are only five states that do not have Apple stores yet: Montana, North Dakota, South Dakota, Vermont and Wyoming.

can apple sell cars in my state mojo motors infographic

If Apple starts manufacturing cars, they will encounter many of the same obstacles that have plagued Tesla. Fortunately for them, Tesla will have already fought many of the the tough battles. For example, New Jersey just passed a law allowing direct sales to consumers. Other states like Texas are fighting to overturn bans on direct sales as well.

In terms of making sales, Tesla uses its showrooms to generate interest, but in states like Texas they can’t actually complete the transaction in-store. Interested customers are required to make the purchase online. The internet selling allows Tesla to reach customers who live in states where direct sales are banned since an online sale technically gets registered as a sale in California, Tesla’s home state.

tesla showroom mall mojo motorsGiven the amount of time and money Tesla is investing to build more showrooms and lobby for the legalization of direct sales, it’s obvious that traditional retail is crucial to Tesla’s growth strategy. Tesla currently sells tens of thousands of cars a year, but it will have to increase its presence on the ground if it wants to reach the masses and compete with the likes of Mercedes and BMW.

Thanks to the leaders such as Steve Jobs and Micky Drexler, Apple is already a leader in both ecommerce and brick and mortar sales. In many ways Tesla has borrowed from Apple’s retail strategy. Like Apple, Tesla’s showrooms are located in prime, high-traffic locations such as luxury malls and metropolitan hubs. They’re also staffed with knowledgable product experts who aren’t pushy salespeople. 

iPhone 5 models are pictured on display at an Apple Store in Pasadena, California

For those that choose to buy the iPhone or the Model S, it’s not about the cost, rather it’s the love of the product that ultimately drives the purchase decision. Apple knows how to design and market products. This is why they’ve been so successful, and much of their success is due to their stores.  Apple lets customers play with and test the products as much as they want.  If Apple produces a car, one would imagine that Apple stores would serve as a showroom where potential buyers could test it out just as they can with any Apple product.

If they choose to go with this strategy, Apple has a big head start.  They already have storefronts in 45 states while Tesla only has stores in 21 states.

If Apple shipped a car today, the company could only sell directly to consumers in 25 states (the blue states on the map). Tesla supporters are already working full-on to increase that number. New Jersey represents a major win, and if Texas overturns the direct sales ban as well, that will be another huge win for Tesla and perhaps Apple too.


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Written by Sam Jackson

Infographic by Sam Jackson

Image Credits: Tesla, Apple 

Auto Dealerships Take a Cue from Apple (1to1 Media)

1to1 logoArticle by Judith Aquino for 1to1 Media

Spending time in the car typically means abandoning the Internet and apps for older technologies like satellite radio, CD players, and navigational screens attached to the windshield. But auto makers have been rolling out new features to bring the automobile up to speed with consumers used to touchscreens and on-demand entertainment. [keep reading]

What to know before you call the dealer

You’re shopping for a used car and in the midst of that long, exhaustive process. You’ve already figured out the types of cars you want and what you need out of the perfect used car. You’re searching on Mojo Motors when a car you’re Following gets a price drop, bringing it into your budget. That's what I want You have two options, visit the dealer or call them. You decide to call the dealer first. You don’t want to waste time driving to the dealer only to find out the vehicle was sold. Before you call, you need to know a few things. [keep reading]

Dealerships owned by athletes

An athlete’s career is short. The typical NFL player’s career is over in three years and most NHL players never play more than 100 games. Even more startling is 78% of NFL players are nearly bankrupt within two years of retiring and 60% of NBA players are usually bankrupt within five.

Michael Jordan Nissan Dealership

Since athletes have a shortened money-making career in sports, many have turned to the car business. Owning a dealership involves a massive investment up-front, but can be significantly beneficial long term. Think about it, everyone needs a car. These are the current and former athletes that own car dealerships. [keep reading]

Make your waiting room work for you

The worst is over. Car sales are on the rise again and maybe you have a little space in your budget for some renovation. But what kind of remodeling will give you the greatest potential ROI? The answer might be easier than you think. Revamp the waiting room. You might see an 80% increase in business or amazing Yelp reviews about your dealership’s restaurant.

Twin Oaks cafe

We already showed you 7 amazing car dealership waiting rooms which look nothing like traditional waiting rooms. Luxury brands take it to another level, though, with gyms, putting greens or flat screen televisions in their bathrooms. If you think spending mucho dinero on a renovation won’t net your store a big enough ROI, take a look at these studies and dealer experiences.

[keep reading…]

7 amazing car dealership waiting rooms

Imagine it’s a beautiful Saturday, but you have to take your car into the dealership because you’ve been putting off an oil change and tire rotation for over a month.

Now imagine the dealership’s waiting room. Wasting away in an uncomfortable chair, drinking watery coffee, eating a stale packaged cheese danish from 2004, trying to read a People magazine from the same year as the danish but unable to focus on the story about drama on the set of Friends because someone who bogarted the remote is watching a daytime soap with the volume way too loud all the while you feel yourself getting sick, not because of the spoiled cheese danish, but because the guy next to you is sneezing without a tissue because there are no tissues in the dealership’s waiting room.

Most Beautiful Car Dealership

Yeah, that’s sounds pretty horrific. This about to change because more and more car dealerships are remodeling their waiting areas imitating your local coffee shop than a traditional dealership waiting room, all the while providing current reading material, tissues and Wi-Fi. [keep reading]