car shopping trends

Car shoppers don’t care about recalls

Before you get all angry about the link bait title, try this stat on for size. Since April 13th, 2014 there have been nearly 350,000 Tweets with the word “recall” according to Topsy. This doesn’t even come close to the nearly 800,000 Tweets containing the word “vampire” or 1.4M Tweets containing the word “taco.” Tweets about recalls does, however, beat the 49 Tweets containing “vampire taco.”

Tweets of Recalls Tacos Vampires GraphUsing social queues like keywords isn’t totally indicative of what shoppers care about, so we went further. In a study of over 35,000 email leads to car dealerships on MojoMotors.com, only two people asked about a vehicle recall. TWO! That’s .005 percent! This is interesting because as automakers continue breaking records left and right by recalling millions of vehicles for anything from spiders to electronic issues, shoppers still don’t care. If they do care about recalls, they definitely aren’t showing it in Tweets or emails to dealers. It would seem recalls are more important to the small number of people directly affected by said recalls, the government and the media. [keep reading]

Most ‘Followed’ cars in your state

When you first click over to Mojo Motors, you see the most ‘Followed’ cars on the website.  Think of ‘Follow’ as a popularity meter because the more ‘Followers,’ the more local shoppers want to know when the price drops and/or something like it is added to the website.

If you’re not familiar with ‘Following,’ here’s a quick lesson – when a shopper ‘Follows’ a car, they’re automatically set up for alerts when the price drops or it is sold. For a longer lesson, click here or to see what’s trending near you, or keep reading and click on your state below. [keep reading]

Why Suzuki is leaving the U.S. market

Suzuki is dead. Deader than all the leaves you see on your front lawn this fall. Deader than Romney’s bid for presidency (too soon?). Deader than that weird animal that washed up on the shore of some Long Island beach.

Suzuki Going out of business

On the day of the 2012 presidential election, Suzuki announced they would be filing for bankruptcy. Suzuki sold 2,023 cars in October. In October of 2011, they sold about 1,900. With this kind of wild growth, did Suzuki announce its U.S. departure too soon? Absolutely not because first of all, I was being facetious about wild growth and second of all, aside from the Sidekick AKA Escudo and the Samurai, Suzuki never quite got its footing here in the States. [keep reading]