Last weekend, GM’s marketing head honcho, Joel Ewanick, resigned. Business Insider covered it, the Detroit News covered it and a whole bunch of other websites covered the story too. People had a love-hate relationship with the man. He’s the automotive world’s frenemy. Think of Ewanick like coffee. It’s bad for your teeth and probably your health, but it’s just the kick in the pants most people need to get their day started.
Ewanick fired advertising agencies, started a war with Facebook and said Super Bowl commercials were a waste of money. Ewanick also changed company culture, developed an advertising strategy to save GM billions, helped turn around a failing brand, took risks with their media spends and demanded creative ideas. So what does Ewanick’s exit mean for Mojo Motors, car shoppers and dealerships? Let’s take a look. keep reading…
If you’re reading this and you live in or around Detroit, turn off your browser and go to the North American International Auto Show. If you’re not in Detroit and you’re reading this, here’s what happened last week in case you missed it.
The last full weekend before Christmas is upon us so you’re probably doing one of two things. One, hanging out all weekend because you’re done shopping or two, you’re scrambling to finish your shopping. If you need some last minute ideas, check out our Gift Guide. Otherwise, peruse the auto news from the last week.
Dodge wants to replace the beleaguered Caliber. Wait, you don’t know what the Dodge Caliber is? That is precisely why Dodge wants to launch a brand new compact model. From the sounds of it, Dodge won’t call their new compact a Hornet (named after the Hudson Hornet), but with no other alternative, the Mojo Motors Blog will refer to Dodge’s new concept as the Hornet.
The days following a Halloween weekend are usually best for nursing stomachaches after eating too much candy and salted pumpkin seeds. This year, it is also a time to get nostalgic about the past 100 years of Chevrolet. The brand celebrates their centennial-anniversary this Thursday and the media hoopla around Chevy has begun. Here are those stories and more.
Bob Lutz, legendary gear head and businessman who has worked at BMW, Ford Europe, Chrysler and General Motors tackles the challenges he faced during the decline of General Motors in his book Car Guys vs. Bean Counters. He writes about the disorganized management, layers upon layers of red tape and the embarrassing debacle known as the automotive bailout when General Motors pseudonym became Government Motors.
The book has gotten a bad rap because Lutz blames a large chunk of GM’s downfall on the penny-pinching financial types who were given charge of the automotive design. These folks were focused on cost-cutting, systematizing production and making the most money on each car produced, even if that meant sacrificing quality. As a result, Lutz contends, General Motors was building vehicles notorious for wide body gaps between panels, cheap interiors and being, well, really ugly.
For those of our readers who appreciate the finer things in life, like stuff from Italy, feast your eyes on the latest from luxury automaker Maserati. It’s called the Kubang and while it’s still a concept, production is slated for both the States and abroad. Maserati has put a lot of thought into the production of this concept and you’ll see what we mean below.