Local used car dealership commercials tend to evoke two strong feelings in people. One is embarrassment because maybe you know those involved (or you’re just a sensitive soul). Two is amusement because the quality of the ad is terrible. There might also be a certain degree of confusion or ‘WTF’ questions. Click here or here to see some recent examples that evoke those feelings.
There is hope for our industry. For one thing, some fantastic and viral spoofs have come out of this catastrophe. For another, there are dealerships out there who have made some great local commercials and and they deserve to be honored. Here are five car dealerships that are doing it right. Hopefully they’ll help you learn not to cringe on instinct the next time one comes on TV. [keep reading]