Coupe

Cool used car of the future: 2012 BMW M3 Competition Edition

A couple of weeks ago, the Mojo Motors Blog expressed great pleasure in knowing silver was no longer the most popular car color in America. We’re going to eat our words for this post because we’ve got to hand it to the color silver. The “Frozen Silver” paint job on the 2012 BMW M3 Competition Edition is pretty. Rare too. Only forty of these M3 Coupes will be released to commemorate forty years of BMW’s M motorsport division.

BMW M3 Competition Edition Image Mojo Motors

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What Bob Lutz can teach brands about success

Bob Lutz Cigar Mojo MotorsBob Lutz, legendary gear head and businessman who has worked at BMW, Ford Europe, Chrysler and General Motors tackles the challenges he faced during the decline of General Motors in his book Car Guys vs. Bean Counters. He writes about the disorganized management, layers upon layers of red tape and the embarrassing debacle known as the automotive bailout when General Motors pseudonym became Government Motors.

The book has gotten a bad rap because Lutz blames a large chunk of GM’s downfall on the penny-pinching financial types who were given charge of the automotive design. These folks were focused on cost-cutting, systematizing production and making the most money on each car produced, even if that meant sacrificing quality. As a result, Lutz contends, General Motors was building vehicles notorious for wide body gaps between panels, cheap interiors and being, well, really ugly.

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