The discrepancy between what people search online and what they actually end up purchasing can, often times, be entirely different. It sort of makes sense – people are aspirational. It’s the whole reason you see young and beautiful models in advertisements, not the middle aged and overweight. For real, who wouldn’t rather have a BMW over a Kia?
Take the minivan, for example. Most people don’t want the minivan. They will do anything they possibly can to get an Acadia, a Pilot or anything that can fit 8 people, tow a boat and not cost more than half of their median income. In most cases, practicality prevails and people end up with that affordable Grand Caravan and their dreams dwindle away in the internet history folder.
This is not always true, however, it really just depends on the vehicle they’re searching. For example, the numbers and Google Analytics and SQL man at Mojo Motors, Michael Milstein pulled up some data nuggets on the cars members search for most and the cars they actually bought. Make the jump for some surprises. [keep reading]
Automotive News reported recently that the Wuling minivan in China is selling like bingzis or whatever the Chinese call hotcakes. Translation: this means they’re selling really darn good. Whilst Americans continue to buy up big trucks, SUV’s and crossovers, don’t be surprised if there’s a renaissance of the minivan. But wait, then why would Dodge drop the Grand Caravan or why would Ford stop building minivans in America altogether? To focus on crossovers where there might be more money to be made.
This might be a premature shift in strategy because there’s still a market for the minivan. Sure, the number of people buying minivans has dropped from about 1.3 million in 2000 to 540,000 in 2011, but so far in 2012, AutoData reports 10.6% growth. Two months the L.A. Times reported that fuel efficiency is what car buyers care about most after a Consumer Reports found 37% of shoppers care about fuel economy. Quality of the car, which should probably be more important came in second at a measly 17%. Gas mileage alone is reason enough why minivans should make a comeback, but keep reading for more. [keep reading]
Are you seeing the resemblance? On the top, a 2012 Land Rover Evoque. On the bottom, a 2002 Isuzu Axiom. The Axiom was a failure and blasted by pretty much everyone. The Land Rover Evoque though is being lauded by auto pundits for its looks. It’s amazing how much a difference ten years can make.
Tesla Motors, the electric car manufacturer is bringing something new to the crossover market and it’s called the Tesla Model X. You may remember Tesla Motors for designing electric cars like the Model S or Roadster, but their latest whip is bigger, roomier and more practical. Tesla claims the Model X will “blend the best of an SUV with the benefits of minivan, as only an electric car can.” For the complete low down, keep reading below.
The last full weekend before Christmas is upon us so you’re probably doing one of two things. One, hanging out all weekend because you’re done shopping or two, you’re scrambling to finish your shopping. If you need some last minute ideas, check out our Gift Guide. Otherwise, peruse the auto news from the last week.
White was named the most popular car color in America beating out long-time favorite silver which has been the country’s most popular car color for the past ten years. It’s about time some fresh meat takes the crown from silver, but then again, the most exciting thing about white is when it makes an appearance on wheels. Refer to this Mustang Saleen and this Subaru WRX STi. White may be the most popular car color in America, but based on 117 responses from our Facebook fans, both red and black beat out America’s favorite by quite a majority. Even further down the list is silver, which was beaten out by the color blue in the fourth spot and green in the fifth-place spot.
For the complete results, check out the graph below:
It seems like bad timing for an unheard of Italian car company called Vygor to announce the release of a new luxury crossover. Especially when considering an established brand like Saab can’t get help from their own country and most people have yet to see a Tesla Motors car on the road even though the brand’s been around for nearly a decade. No matter, Vygor plans to shake up the automotive world with the Opera.
At Mojo Motors, we sell used cars and there are some really great models to be had right now, like this Subaru Impreza or this Chevrolet Equinox. The thing is, there are other great cars we love, but can’t include in our listings because they’re still concepts or too brand-spanking new. That’s why we share these vehicles in our segment, “Cool used car of the future.” This week we are featuring the Chevrolet Camaro Intimidator.