This two part series explores the portrayals of women in automotive advertising. Read Part 2.
Despite the fact that Hillary Clinton was just the United States’ Secretary of State and Marissa Meyer is the CEO of Yahoo!, gender stereotypes remain pervasive throughout the fabric of American society. The automotive industry is far from an exception. I have spent some time trolling YouTube for gender-centric automotive ads, and I was amazed at the breadth of videos that I came across.
As you might expect, I found a few ads from the 1960’s that are touted as “the most sexist ads of all time.” But, I was surprised to find that some of the most egregious offenders in the industry were produced in the last five years. [keep reading]