This two part series explores the portrayals of women in automotive advertising. Read Part 2.
Despite the fact that Hillary Clinton was just the United States’ Secretary of State and Marissa Meyer is the CEO of Yahoo!, gender stereotypes remain pervasive throughout the fabric of American society. The automotive industry is far from an exception. I have spent some time trolling YouTube for gender-centric automotive ads, and I was amazed at the breadth of videos that I came across.
As you might expect, I found a few ads from the 1960’s that are touted as “the most sexist ads of all time.” But, I was surprised to find that some of the most egregious offenders in the industry were produced in the last five years. [keep reading]
1. You can love or hate a driver simply because they drive a Ford, Dodge, Chevrolet or Toyota. No explanation necessary.
2. She has yet to win a race in the Sprint Cup or Nationwide Series, but Danica Patrick is one of the most, if not the most, controversial driver in recent Nascar history because she is a women in a “man’s sport.”
3. Dale Earnhardt, Sr. and the #3 car. No other driver in the history of Nascar has made a bigger impact to the sport than Dale. In memory of Dale, who died after wreck at Daytona in 2001, every fan in the stands holds up three fingers on the third lap of every race. You may not know a thing about racing, but seeing over 100,000 fans quietly stand in unison to honor the great “Intimidator” will send a shiver down your spine.
4. Fans are allowed to bring coolers full of soda (beer) into the stands.