Last weekend, GM’s marketing head honcho, Joel Ewanick, resigned. Business Insider covered it, the Detroit News covered it and a whole bunch of other websites covered the story too. People had a love-hate relationship with the man. He’s the automotive world’s frenemy. Think of Ewanick like coffee. It’s bad for your teeth and probably your health, but it’s just the kick in the pants most people need to get their day started.
Ewanick fired advertising agencies, started a war with Facebook and said Super Bowl commercials were a waste of money. Ewanick also changed company culture, developed an advertising strategy to save GM billions, helped turn around a failing brand, took risks with their media spends and demanded creative ideas. So what does Ewanick’s exit mean for Mojo Motors, car shoppers and dealerships? Let’s take a look. keep reading…
Used cars and trucks are sort of our thing, actually check that, used cars and trucks are our thing. We have vehicles listings in Connecticut, Massachusetts and Rhode Island, so basically Mojo Motors is pushing lots and lots of used rides in New England. As Mojo Motors continues to expand into new reaches of the United States, we continue to uncover interesting information on used car buyers. More specifically, what used car shoppers are searching for on the Mojo Motors website.
September’s numbers have been crunched, the paper’s been pushed and with some mathematical skills we’ve determined the most popular used cars and trucks in New England. We’ve also found the most popular automakers as well as the most unpopular automaker and model searches too. The results may be surprising. Make the jump to see the results and poorly made infographics.