These are the five famous cars driven by TV dads. Story here.
- Denver dealership celebrates a century in business
- The app that pays you to alert the authorities of illegal parking
- This LS2 powered Porsche 944 for sale was apparently built for Jeff Gordon
Hoping you had a great Memorial Weekend. There was a lot of racing. Story here.
- There are lots of laws behind buying a car from a dealer
- In NH, dealers are standing off against automakers
- The RV for road tripping you always wanted :/
Thanks for your interest in Mojo Motors! We’re the best way for shoppers to find a great used car and the best way for dealers to market their preowned inventory. Take a look below for our most frequently asked questions.
- What makes Mojo Motors different?
- What is responsive design?
- What makes Mojo Motors alerts so great?
- Why are there no ads?
- How much does Mojo Motors cost?
- What are the terms and commitments required of a Mojo dealer?
- Why does Mojo Motors focus on VDPs?
- What are VDPs?
- What is a Mojo Motors discount voucher?
- Why haven’t I heard of you guys?
- Where does Mojo Motors get traffic?
- Why do car shoppers like Mojo Motors?
- What kind of reporting does Mojo Motors offer?
What makes Mojo Motors different?
Mojo Motors is the only car shopping website where people ‘Follow’ cars to get alerts when dealers drop prices, sell cars or add new vehicles to their inventory. Mojo Motors is also the only car shopping website designed with the same responsive technology used by Starbucks, The Boston Globe and Mashable.
You know how you ‘Follow’ people on Twitter for news and updates? Shoppers ‘Follow’ cars on Mojo Motors for alerts when you drop prices, sell cars or add new vehicles to your inventory.
Responsive design means the Mojo Motors website will automatically fit to your screen size whether you’re shopping on a desktop, tablet or mobile. With 100 million tablet sales expected this year and nearly 40% of car shoppers using mobile to shop on Mojo Motors, responsive design makes the experience seamless so shoppers don’t have to download any apps. You can read why responsive design is the future of web here.
What makes Mojo Motors alerts so great?
Car shoppers actually read and click Mojo Motors remarketing emails. Our alerts emails have click rates ranging from 9% to 30%. Here are a few of the different remarketing emails we send to members:
We also have highly targeted emails specific to your store’s inventory that are sent when shoppers indicate high value activities like viewing the Carfax report, clicking map directions or printing a Mojo Motors discount voucher. To get a better idea of how we email car shoppers and keep them engaged with your store, sign up for your own Mojo Motors account and start ‘Following’ cars.
Banner ads, spotlighted listings and featured dealerships don’t help car shoppers make a purchase decision. We designed our website to be free of distractions and made it easy for car shoppers to find the information they want most like price, vehicle information and, of course, dealership details.
How much does Mojo Motors cost?
Mojo Motors costs substantially less than traditional automotive digital advertising. We keep it simple – there are no packages, spotlights or features to buy. Contact one of our account executives to find out more. dealersupport@mojomotors.com or 877-808-6656.
What are the terms and commitments required of a Mojo dealer?
As with everything else, we try to keep it simple. There are no long term contracts and dealers can cancel at anytime. You can read our full terms and commitments here.
Why does Mojo Motors focus on VDPs?
Less shoppers submit leads now than ever before because all the information they need is online. Increasing awareness on your store’s VDPs will increase sales. Here are some articles and resources why VDPs are more important than leads.
VDPs are vehicle detail pages where shoppers can find all the information about a particular car at your store. They can see your store’s address, phone number and send an email to your CRM. Shopper’s can also see a vehicle’s price, price history, Carfax report, details about engine type, interior color, etc and print out a Mojo discount voucher.
What is a Mojo Motors discount voucher?
If your store decides to offer a discount to Mojo members (which we do recommend), they’re more likely to show you a Mojo Motors discount voucher. This allows a customer to get the price they saw online for a particular car effectively reducing the stress of haggling for both you and the buyer.
Why haven’t I heard of you guys?
Car shoppers have heard of us because we target them where they shop and browse the web. Unless you’re actively shopping for a used car online, you won’t come across Mojo Motors. But the next time a customer walks into your store, ask them if they’ve used Mojo Motors while they’ve been shopping online.
Where does Mojo Motors get traffic?
Mojo Motors draws local in-market auto shoppers from a variety of sources and strategies including classified sites, traditional internet marketing, radio advertisements and display retargeting. We’ve also got a knack for social media – check out our profiles:
Why do car shoppers like Mojo Motors?
It’s simple, shoppers like us because we make finding the right car at the right price hassle free. Our real time alerts keep them informed without a learning curve. We don’t have ads and we don’t spam. Read our testimonials here.
Plus, ‘Following’ cars on Mojo Motors makes it easier to keep track of price changes, the same way Facebook makes it easy to keep track of friends or Twitter makes it easy to keep track of news.
What kind of reporting does Mojo Motors offer?
There is a mobile-optimized dealer dashboard where all high value activities and ‘Follows’ are tracked. Read more about the Mojo Motors dealer dashboard here. We also have great resources for managers on our blog with advice and data on how run more efficient stores. Read the latest articles here.
Can’t find the answer you’re looking for? Drop us a line at 877-808-6656 or by email.
A large part of what we do at dealerships involves establishing contact with the customer. However, all too often we respond to online customer inquiries with an auto response email. If you’ve ever spent any time mystery shopping your competition you’ll find that they’re doing the same thing.
Does a general auto response really engage our customers with answers to their questions? If we’re being honest with ourselves, the answer is no. We are just relying on the auto response email to ensure that the customers gets something/anything from our dealership. Here are a six quick tips to help you effectively engage your customers and add some sizzle: [keep reading]
Earlier this week, Jalopnik shared the ten best controlled bridge explosions.
- Can the 2014 Mitsubishi Outlander help the struggling brand?
- VW isn’t a niche market automaker anymore
- NASCAR driver Clint Bowyer is opening a car dealership in his hometown
- Rapper Flo Rida admits to like fast cars, Nitrous and NASCAR
Jeff Gordon pranks a used car salesman with the help of Pepsi MAX, but it turned out to be fake.
- Chinese airline to train flight attendants as car salesman
- Aston Martin now makes strollers and they cost $3,000
- Danica Patrick is as popular as George Clooney or Justin Timberlake
- The record for fastest car on ice was set at 208.602 MPH
The designer of the infamous Edsel AKA “E-Bomb” has died.
- The closest you’ll ever come to changing tires during a NASCAR race
- Google is getting ready for a face off with car shopping websites
- Buy one car, get another one for free five years later
Photo credits: TTAC
One theme I kept hearing at the NADA workshops was that the buying funnel is dead. Since the 1950’s, marketers have operated under the assumption that consumers buy stuff in a process that resembles a funnel. At first consumers are aware of many options and in time narrow this down until they settle on a final purchase decision. Pat Ryan Jr., Founder of FirstLook and MAX Systems has a perfect graphic of funnel.
The buying funnel is a nice way to think about the process because it’s simple and it makes marketing decisions easy. In order to increase purchases, all one has to do is focus on filling the top of the funnel – raising awareness. I think this is probably the reason that car dealers budget such a large percentage of their marketing spend on television, print, billboards and SEM. [keep reading]
Buying a car can be rough, but it doesn’t have to be. I recently received a call from my sister-in-law because her car died and was in need of a vehicle. She wanted a Honda Pilot and had a price in mind, however she was having a hard time finding a dealership she felt comfortable in.
She was stressed out had walked out of 2 dealerships. In one day. Before 11AM. I shared a few tips with her and by the end of the week, she was super happy with the purchase. Here are my car buying tips. [keep reading]
Your weekend definitely wasn’t as crazy as Felix Baumgartner’s.
- The Quadski is an ATV that floats and will cost $40,000
- New Jersey car dealership sponsors high school football games
- The Mercedes-Benz GL is Motor Trend’s SUV of the year