Electric Car

Where can Apple sell cars?

The year 2020 is slated to be an epic one for the auto industry.  By then, Tesla plans to have a ‘gigafactory’ capable of producing enough batteries for 500,000 electric vehicles, the seven major automotive manufacturers (including Musk’s juggernaut) will be selling driverless cars and Apple is going to release a car to sell along with its phone and watch. Or so they say.

Apple is not only the richest company in the world, they’re also known as one of the most secretive. Nobody knows whether or not they will actually manufacture and ship a car, but there is enough evidence to suggest that they are seriously considering it. We won’t lie, we’re excited about it, so we decided to join in the speculation.

Last year, we made an infographic asking the question “Can Tesla sell cars in my state?” In order for a state to be able to sell Teslas, the state would need to meet two criteria: first, direct sales from manufacturer to consumer would have to be legal and second, the state would need to have at least one Tesla showroom.

In our Apple infographic we broke it down in similar fashion.  The 25 blue states represent those where direct to consumer selling is legal, while red states are those where it is illegal.  The size of the apple icon indicates how many stores Apple already has in that state. There are only five states that do not have Apple stores yet: Montana, North Dakota, South Dakota, Vermont and Wyoming.

can apple sell cars in my state mojo motors infographic

If Apple starts manufacturing cars, they will encounter many of the same obstacles that have plagued Tesla. Fortunately for them, Tesla will have already fought many of the the tough battles. For example, New Jersey just passed a law allowing direct sales to consumers. Other states like Texas are fighting to overturn bans on direct sales as well.

In terms of making sales, Tesla uses its showrooms to generate interest, but in states like Texas they can’t actually complete the transaction in-store. Interested customers are required to make the purchase online. The internet selling allows Tesla to reach customers who live in states where direct sales are banned since an online sale technically gets registered as a sale in California, Tesla’s home state.

tesla showroom mall mojo motorsGiven the amount of time and money Tesla is investing to build more showrooms and lobby for the legalization of direct sales, it’s obvious that traditional retail is crucial to Tesla’s growth strategy. Tesla currently sells tens of thousands of cars a year, but it will have to increase its presence on the ground if it wants to reach the masses and compete with the likes of Mercedes and BMW.

Thanks to the leaders such as Steve Jobs and Micky Drexler, Apple is already a leader in both ecommerce and brick and mortar sales. In many ways Tesla has borrowed from Apple’s retail strategy. Like Apple, Tesla’s showrooms are located in prime, high-traffic locations such as luxury malls and metropolitan hubs. They’re also staffed with knowledgable product experts who aren’t pushy salespeople. 

iPhone 5 models are pictured on display at an Apple Store in Pasadena, California

For those that choose to buy the iPhone or the Model S, it’s not about the cost, rather it’s the love of the product that ultimately drives the purchase decision. Apple knows how to design and market products. This is why they’ve been so successful, and much of their success is due to their stores.  Apple lets customers play with and test the products as much as they want.  If Apple produces a car, one would imagine that Apple stores would serve as a showroom where potential buyers could test it out just as they can with any Apple product.

If they choose to go with this strategy, Apple has a big head start.  They already have storefronts in 45 states while Tesla only has stores in 21 states.

If Apple shipped a car today, the company could only sell directly to consumers in 25 states (the blue states on the map). Tesla supporters are already working full-on to increase that number. New Jersey represents a major win, and if Texas overturns the direct sales ban as well, that will be another huge win for Tesla and perhaps Apple too.


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Written by Sam Jackson

Infographic by Sam Jackson

Image Credits: Tesla, Apple 

How the Used Electric Car Market is Taking Flight (Wall St. Cheat Sheet)

Screen-Shot-2014-05-08-at-3.00.05-PMArticle by Eric Schaal for Wall St. Cheat Sheet

In some respects, shopping for used electric cars is the same as shopping for any pre-owned vehicle. Models selling in high volumes straight from the factory dominate the used-car inventory; the most popular cars are scarce in used dealerships; and significant depreciation begins after three years of ownership. [keep reading]

Putting it into park: Weekend Linkage

Chevrolet’s Find New Roads Anthem shows off the companies new lineup in a commercial featuring a random robotic dog.

 

The Toyota Avalon isn’t for old people anymore according CNN Money

Tesla owner Elon Musk fires back at NY Times after getting flamed by auto critic

These are the special paint schemes you’ll see at the Sprint Unlimited

The 1988 Mitsubishi Galant is just a real sexy used car

The top six NASCAR driver and crew chief combos since 1980


Does going green makes sense for drivers?

Hybrids and electric cars aren’t cheap. The Toyota Prius starts at $32,000 new and the Chevrolet Volt can cost more than $40,000 new. Prices at the gas station aren’t cheap either. The recurring question you continue to ask yourself might be, should I buy a hybrid? Or, should I buy an electric car?

Volt Plug-in

It depends all about your driving habits. How much do you drive in a day? Where do you typically drive? How much time can you spare for a charge? Our friends over at Sixt created a infographic to help you decide if going green makes sense. [keep reading]

Putting it into park: Weekend Linkage

The Daytona 500 is about the biggest thing happening in the sports world this weekend. Catch it Sunday at 1PM on FOX. After it ends don’t forget to watch The 84th Academy Awards on ABC at 7PM. We say this only because the movie Drive has been nominated for Best Sound Editing.

Naming a car isn’t as easy as you might think

Dude puts gun rack in his Chevy Volt to spite Newt Gingrich

Swedish man found alive after being trapped in car for two months

American bus manufacturers have golden opportunity in China

The Dodge Dart will drive a lot like the Alfa Romeo Giulietta

Cool Used Car of the Future: 2013 SLS AMG E-Cell

This Mercedes-Benz SLS AMG E-Cell has been in the making for almost 3 years. At one time, this SLS AMG E-Cell was nothing more than a mere concept, but now it’s slated for release in 2013. Like the electric Jaguar C-X75, the SLS AMG has four electric motors powering each of its tires and lots of power. 528 horses of power to be more precise and another 649 lb/ft of torque. Unlike the Jag, this Mercedes is a bit louder….notice the paint job? The petrol-version of this gull-winged bad boy costs around $200,000 meaning the electric version will be terrifyingly expensive. For more pictures keep reading below.

keep reading…

Cool Used Car of the Future: Tesla Model X

Tesla Motors, the electric car manufacturer is bringing something new to the crossover market and it’s called the Tesla Model X. You may remember Tesla Motors for designing electric cars like the Model S or Roadster, but their latest whip is bigger, roomier and more practical. Tesla claims the Model X will “blend the best of an SUV with the benefits of minivan, as only an electric car can.” For the complete low down, keep reading below.

Mojo Motors Blog Tesla Image

keep reading…

Putting it into Park: Weekend Linkage

Happy Friday! If you’re going shopping this weekend, good luck because it will probably be a gauntlet. If you decide to ride out the weekend at home, perhaps these auto links will be of interest to you.

Changfeng Rhombus Ugly Chinese Car Image

China’s car contributions to the world are slightly cool, weird but mostly ugly

The 2011 Mojo Motors Blog Gift Guide highlighting all the best gifts for car peeps is here

Nissan is going buck wild with electric cars and premiered 5 electric concepts in Tokyo

A new study finds fat kids are safe in normal-sized car seats

Read the worst towing stories from Boston, MA

Car and Driver’s 10 best future used cars


Photo credit: MSN Cars UK

Putting it into park: Weekend Linkage

Here is a roundup of auto links from the past five days to welcome in the first weekend of December.

Nascar champions week logo

The 2011 Sprint Cup Series Award Ceremony is on Speed tonight at 9PM

Young drivers are waiting longer to get their driver licenses

The 25 Greatest Audis ever compiled by Complex Mag

GM will loan Volt owners with recalled batteries Corvettes (if they want)

Autoweek is giving away a whole bunch of video game schwag

The personal car collection of late-rally legent Colin McRae


Photo credits: Nascar

The Monday Grind

Luckily there are dashes to separate the links in this edition of The Monday Grind. Why, you ask? Because there is no way to segue a story about Dan Wheldon, alternative fuels, Grand Theft Auto, a parade of electric cars and VW’s ugly breakup with hipsters.

Dan Wheldon Mojo Motors Image

– IndyCar driver Dan Wheldon was killed over the weekend in a fiery crash at the Las Vegas Indy 300. [link]

– Give Grand Theft Auto the credit for changing the world of video games with open world gameplay. [link]

– Alternative fuel that you probably didn’t even consider fuel. [link]

– Volkswagen doesn’t need or want hipsters anymore. [link]

– 26 cities celebrate “National Plug In Day” to support the electric car movement. [link]


Photo credit: NY Daily News

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