Ideas

Holiday Gifts for Clients or Customers

Gifting clients and customers is hard, especially when you have a lot of them. There are hundreds of active dealerships using Mojo Motors and they’re likely receiving holiday sausages, cheese trays and gift baskets with fancy crackers and mustard dipping sauces.

We wanted to send our dealerships something memorable, capable of standing out amongst the dairy and meat products they’re already being sent. Last year, we sent Mojo Motors-branded Sigg bottles to all of dealers. They were great bottles, but at over $30 a pop, they were expensive. This year we wanted to do something more cost effective but just as cool, if not cooler. [keep reading]

What Bob Lutz can teach brands about success

Bob Lutz Cigar Mojo MotorsBob Lutz, legendary gear head and businessman who has worked at BMW, Ford Europe, Chrysler and General Motors tackles the challenges he faced during the decline of General Motors in his book Car Guys vs. Bean Counters. He writes about the disorganized management, layers upon layers of red tape and the embarrassing debacle known as the automotive bailout when General Motors pseudonym became Government Motors.

The book has gotten a bad rap because Lutz blames a large chunk of GM’s downfall on the penny-pinching financial types who were given charge of the automotive design. These folks were focused on cost-cutting, systematizing production and making the most money on each car produced, even if that meant sacrificing quality. As a result, Lutz contends, General Motors was building vehicles notorious for wide body gaps between panels, cheap interiors and being, well, really ugly.

[keep reading]