After speaking to dozens of contacts at dealerships throughout New England, I started to paint a picture for how a dealership was run and the type of people who work there. After spending a day visiting some dealerships like Madison Chrysler, Gale Toyota or Longmeadow Motor Cars, I compiled a list of realizations I made through my travels.
10. Donuts. They love donuts.
9. Smoking inside showrooms might actually be permitted.
8. Every person is a potential sale. Even though the salesmen knew our intention was to discuss our marketing partnership, we were still constantly asked if we were interested in buying a car.
7. The customer ALWAYS comes first. Meetings will be blown off if there is any possibility someone in the store might be interested in a car. [keep reading]