Auto Remarketing wrote a similar article based on our data. You can read that here.
The discrepancy between what people search online and what they actually end up purchasing can, often times, be entirely different. It sort of makes sense – people are aspirational. It’s the whole reason you see young and beautiful models in advertisements, not the middle aged and overweight. For real, who wouldn’t rather have a BMW over a Kia?
Take the minivan, for example. Most people don’t want the minivan. They will do anything they possibly can to get an Acadia, a Pilot or anything that can fit 8 people, tow a boat and not cost more than half of their median income. In most cases, practicality prevails and people end up with that affordable Grand Caravan and their dreams dwindle away in the internet history folder.
This is not always true, however, it really just depends on the vehicle they’re searching. For example, the numbers and Google Analytics and SQL man at Mojo Motors, Michael Milstein pulled up some data nuggets on the cars members search for most and the cars they actually bought. Make the jump for some surprises. [keep reading]