joel ewanick

Putting it into park: Weekend Linkage

December starts tomorrow so you should probably shave off that Movember ‘stache unless your Geraldo Rivera. Before pulling out the clippers, get the recap of car news from the last full week of November.

Thank China if GM brings back the Buck red white and blue

GM is contemplating a Buick Grand National revival

Fisker hires former marketing honcho at GM Joel Ewanick

Best and Worst of NASCAR in 2012

Truck driver sneezes then crashes into 10 cars


Joel Ewanick resigned, so now what?

Ewanick FrenemyLast weekend, GM’s marketing head honcho, Joel Ewanick, resigned. Business Insider covered it, the Detroit News covered it and a whole bunch of other websites covered the story too. People had a love-hate relationship with the man. He’s the automotive world’s frenemy. Think of Ewanick like coffee. It’s bad for your teeth and probably your health, but it’s just the kick in the pants most people need to get their day started.

Ewanick fired advertising agencies, started a war with Facebook and said Super Bowl commercials were a waste of money. Ewanick also changed company culture, developed an advertising strategy to save GM billions, helped turn around a failing brand, took risks with their media spends and demanded creative ideas. So what does Ewanick’s exit mean for Mojo Motors, car shoppers and dealerships? Let’s take a look.
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