kia

Hit or miss – car commercials from the Super Bowl

You watched the Super Bowl, everyone did. Here were the car commercials with my unscientific and arbitrary ranking system. Commercials I like get a “Hit” and commercials I don’t get a “Miss.”

Volkswagen “Get in. Get Happy.” – Hit

Some people have called this ad racist, but I call it hilarious. I know a guy who has a mom from Jamaica and he likes it so I feel OK about it and you should too.

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Top 10 Used Car Wheel Designs

Motor Trend recently published Top 10 New Car Wheel Designs on Wide Open Throttle. These are the cars that can be driven right off the lot with wheels that don’t fail to impress. This means that a new car buyer won’t need to contribute coin to the auto aftermarket for a new set wheels which MSN Autos estimates to be a $295 billion business.

Corvette ZR1 wheels

So what if you’re not in the market for a new car? No worries, here’s our Top 10 list of wheels found on used cars between 2000 and 2012 that have designs standing the test of time so hopefully the previous owner took care of their wheels. Make the jump to see if you agree with our picks. [keep reading]

What car shoppers search for is misleading

Auto Remarketing wrote a similar article based on our data. You can read that here.

The discrepancy between what people search online and what they actually end up purchasing can, often times, be entirely different. It sort of makes sense – people are aspirational. It’s the whole reason you see young and beautiful models in advertisements, not the middle aged and overweight. For real, who wouldn’t rather have a BMW over a Kia?

Take the minivan, for example. Most people don’t want the minivan. They will do anything they possibly can to get an Acadia, a Pilot or anything that can fit 8 people, tow a boat and not cost more than half of their median income. In most cases, practicality prevails and people end up with that affordable Grand Caravan and their dreams dwindle away in the internet history folder.

This is not always true, however, it really just depends on the vehicle they’re searching. For example, the numbers and Google Analytics and SQL man at Mojo Motors, Michael Milstein pulled up some data nuggets on the cars members search for most and the cars they actually bought. Make the jump for some surprises. [keep reading]

The Five Hardest Used Cars to Sell

There’s a few sayings about good salespeople. They can sell snow to an eskimo or a pair of gloves to a hand-less man or wool to a baby sheep farmer. No matter how good some the salespeople, there are cars that are a real struggle to sell. What is the reason why cars don’t sell? Reputation.

A few years ago, Buick was notorious for being the official car of old people and would have been included on this list. However, after a massive brand turnaround, Buick is catering to younger buyers and their reputation is changing. The brands included below have some serious reputation issues. So bad, in fact, that Zig Ziglar would struggle to sell these and he’s pretty much the most famous salesman in the world. If a dealership wants to find out who their best salespeople are, give them an inventory of these cars and you’ll know who can really sell a loaf of bread to a person with a wheat allergy.

For help with this article, we asked Mojo Motors’ regional sales manager, Bryan Jennings, for his take on the matter. As a wholesale car buyer and manager in a previous life, he knows what kind of cars shoppers want to buy. Keep reading for the five hardest used cars to sell.

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Mojo Deals: What could you get for the price of a new Kia Forte?

This week our new car is the 2011 Kia Forte SX. A hot car in on the compact scene, our range topping Forte comes with a 2.4l 4 cylinder engine, automatic transmission, and 17″ wheels. With these nice options the car totals out to $18,895. Not a bad price for a well equipped vehicle.

New Car
2011 Kia Forte SX
Engine: 174hp 4cyl
Drive Train: FWD
MSRP: $18,895

But what could you get for the same money on Mojo? Certainly something with a little more… umm…. Mojo!

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