How does a start-up like Mojo Motors go about selling a product to dealers who are unfamiliar with a new digital product and technology?
As an Account Executive, it’s my job to convince car dealers that our platform will help them sell cars. I know these guys get dozens of phone calls each day from people trying to sell them something. Most of the time it’s crap, but occasionally a call will come in from someone offering a novel product that really will help them make money. [keep reading]