A car dealership is usually the first place where car buyers learn about Gap insurance, especially if they’re financing their purchase through the dealer. But they don’t have to buy it from the dealer, and they don’t have to buy it immediately, says Paul Nadjarian founder and CEO of Mojo Motors, which tracks used cars at dealerships. [keep reading]
Paul Nadjarian is the Founder and Chief Executive Officer of Mojo Motors. Nadjarian has an extensive background in both the automotive industry and the Internet. He started his career at Ford Motor Co. selling inventory and programs to auto dealers and eventually ran the Internet lead management group at Ford.
After Ford, Nadjarian joined eBay Motors to run the Parts & Accessories category, growing the business to $2 billion in sales, the largest category at eBay. Most recently, he was the head of Product and Marketing at OnForce, an online marketplace for local contract professionals.
Paul has also been on the founding team of GreenLeaf Auto, an auto-recycling venture within Ford, and CombineNet, an advanced sourcing & optimization platform. Nadjarian earned a B.S. in economics from the University of Michigan and an M.B.A. from Harvard Business School.
To learn more, check out his LinkedIn profile: http://www.linkedin.com/in/nadjarian
Finding the right car is complicated. Do you want to buy new or used? What’s your budget? Do you need an extra large cup holder for your venti latte? And that’s just the beginning. Once you get to the dealership, you’ve got to inspect the vehicle, wade through financing options and finally negotiate the deal.
Our Founder and CEO, Paul Nadjarian, has some advice for you. He might live in Harlem and drive a Honda Odyssey, but he is a true car guy who grew up racing souped on station wagons on Woodward Ave. He’s worked in the automotive industry for over 20 years, serving as an executive at Ford and eBay Motors before starting Mojo.
Recently, Paul got together with the folks at State Farm and Gawker Media to develop the ultimate car-buying guide. If you’re shopping for a car, this video will prove about as useful as a swiss army knife. Still have questions? Leave a comment and Paul will get back to you with an answer.
Need more tips? Maybe these will help:
Written by Sam Jackson
Car shopping can be about as fun as chasing down electrical problems on a fifty-year-old British sports car. Between dealership runaround, price volatility, and variables from site to site, buying a vehicle can take hours of work and a ton of cross-shopping. But it doesn’t have to be that way. Enter Paul Nadjarian. [keep reading]
Luxury cars are often used by automakers to test new features in the marketplace, and since the cars already come at a high price, adding new high-tech equipment that’s sold as an option package gives them a way to test it more in real life. “In 2018, backup cameras will be mandatory in all vehicles sold in the U.S. A few years back, that technology was only available as an additional option in luxury cars,” says Paul Nadjarian, CEO of Mojo Motors, an online automotive marketplace that tracks used car prices at dealerships. [keep reading]
Article by Judith Aquino for 1to1 Media
Spending time in the car typically means abandoning the Internet and apps for older technologies like satellite radio, CD players, and navigational screens attached to the windshield. But auto makers have been rolling out new features to bring the automobile up to speed with consumers used to touchscreens and on-demand entertainment. [keep reading]
At Digital Dealer 15 (#DD15) Paul Nadjarian, Mojo Motors Founder & CEO, presented to dealership executives and managers on techniques to drive urgency online. Dealerships already excel at driving urgency in the dealership and by phone.
“That’s a great car, I just had someone take a test drive this morning.”
“I have been getting lots of calls about that car, we just dropped the price $500!”
Using key words and phrases like that is nothing new for the sales team at a dealership. However, how does a dealership take these techniques to the internet to drive urgency? This can get a bit more complicated because it would seem driving urgency is best done in-person. [keep reading]
The title of Paul’s presentation is, “Leverage ‘Urgency’ to Close More Sales.” He will discuss techniques dealerships can employ that use a customer’s emotions and fear of missing out (#FOMO) to drive more sales. In addition, he will discuss how to avoid the pitfalls that lead to a bad purchase experience.
See Paul from 3:00 – 3:50PM in Martinique B Tuesday, October 15, 2013. For the full lineup of presenters, check out the 15th Digital Dealer website here.
Mojo Motors is an automotive classified website that was launched in 2010. Shoppers ‘Follow’ used cars to get alerts when dealers drop prices or add cars to their inventory. Mojo Motors is currently operating in New England, Florida and Texas.
After helping thousands of cars shoppers buy a car they love, I’m thrilled to announce the launch of the new version of the Mojo Motors website. We’ve made it even easier to get a great deal on used cars & trucks – you just Follow Cars and Save Money.
Here are some highlights:
– You can Follow your favorite cars and get alerts as prices change
– The ‘My Cars’ page will keep track of all changes on the cars you Follow
– Optimized to look beautiful on your phone, tablet and desktop
– As always, Mojo Motors has no ads and is still totally FREE!