In mid-March Mojo Motors released a new version of what we call our dealer dashboard. The dashboard is where our dealer partners can login to see activity on their cars, everything from the number of ‘Follows’ on their inventory, to what cars and links people are clicking.
The car industry is changing and so are the ways dealers find new customers. It’s about engagement and awareness, not leads. This is something that was echoed at NADA this year by Pat Ryan Jr. and David Kain. You can read about that here.
Mojo is apart of this change because we do not charge dealers for each car shopper that we send them (that is called a lead in the industry). Instead, we measure how much engagement each of their cars get on the website. [keep reading]