There’s a few sayings about good salespeople. They can sell snow to an eskimo or a pair of gloves to a hand-less man or wool to a baby sheep farmer. No matter how good some the salespeople, there are cars that are a real struggle to sell. What is the reason why cars don’t sell? Reputation.
A few years ago, Buick was notorious for being the official car of old people and would have been included on this list. However, after a massive brand turnaround, Buick is catering to younger buyers and their reputation is changing. The brands included below have some serious reputation issues. So bad, in fact, that Zig Ziglar would struggle to sell these and he’s pretty much the most famous salesman in the world. If a dealership wants to find out who their best salespeople are, give them an inventory of these cars and you’ll know who can really sell a loaf of bread to a person with a wheat allergy.
For help with this article, we asked Mojo Motors’ regional sales manager, Bryan Jennings, for his take on the matter. As a wholesale car buyer and manager in a previous life, he knows what kind of cars shoppers want to buy. Keep reading for the five hardest used cars to sell.
If you typically lump gamers into one large category of dudes with too much time on their hands who like things with lots of buttons you should first watch yourself and second, consider this recent survey. Game publisher RockYou found there are four distinct types of gamers and they like more than lots of buttons to push. There’s the affluent gamer: someone who games hard, spending hours in front of a screen while eating massive amounts of Cheetos. There’s the competitive gamer: someone who spends hours in front of a screen, much like an affluent gamer, but typically games to beat up on their friends and boast about their skillz. It should be noted that the competitive gamer also consumes large amounts of cheesy snack foods – or anything involving cheese for that matter. The third type of gamer is the impassioned supporter of a select few online games that are free to play. Unfortunately, their snacking habits are a bit harder to identify. Lastly, there’s the newbie or n00b who can typically found getting pwned.
Let’s break this down. The affluent gamer, whilst gaming a considerable amount, is career-focused and largely comprised of men. They may or may not drink gamer-fuel in the form of Mountain Dew, coffee or Powerthirst. The competitive gamer are mostly women, believe it or not, so are the n00bs and the passionate supporters. At first this may seem a bit off, but if you take the time to look at Facebook updates of your friends, these stats don’t seem totally wrong. How many dudes do you know who play FarmVille or The Sims? With the information and data supplied from from RockYou, we’ve compiled a list of the best used cars for each gamer type. Make the jump to see the breakdown.
Bob Lutz, legendary gear head and businessman who has worked at BMW, Ford Europe, Chrysler and General Motors tackles the challenges he faced during the decline of General Motors in his book Car Guys vs. Bean Counters. He writes about the disorganized management, layers upon layers of red tape and the embarrassing debacle known as the automotive bailout when General Motors pseudonym became Government Motors.
The book has gotten a bad rap because Lutz blames a large chunk of GM’s downfall on the penny-pinching financial types who were given charge of the automotive design. These folks were focused on cost-cutting, systematizing production and making the most money on each car produced, even if that meant sacrificing quality. As a result, Lutz contends, General Motors was building vehicles notorious for wide body gaps between panels, cheap interiors and being, well, really ugly.