start up

A message from Mojo Motors CEO Paul Nadjarian

After helping thousands of cars shoppers buy a car they love, I’m thrilled to announce the launch of the new version of the Mojo Motors website.  We’ve made it even easier to get a great deal on used cars & trucks – you just Follow Cars and Save Money.

Here are some highlights:
- You can Follow your favorite cars and get alerts as prices change
- The ‘My Cars’ page will keep track of all changes on the cars you Follow
- Optimized to look beautiful on your phone, tablet and desktop
- As always, Mojo Motors has no ads and is still totally FREE!

Check out the new Mojo Motors website. If you have any thoughts, feel free to send me an email.

Thanks,

Paul


An intern’s advice on how to hire interns

Let’s start with a full disclosure. This post was written by an intern with a simple argument – start-ups should make good use of intern services and not just use them for grabbing coffee or researching/processing/pushing/crunching data. Since I’ve pretty much spent all summer interning at Mojo Motors, here is my take on what interns can offer a company, why it is important to pick them well, if companies should pay interns, and how you can benefit most from an internship program.

Make the jump for answers to all of your intern related questions and an intern’s experience at a start up.

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Why your company should write thank you notes

We love getting feedback. Each time someone lets us know why they love or hate our website, it’s like a miniature usability test. We find out about tech issues, learn how members use the website or why someone doesn’t want to sign up for a free account. It also gives us the chance to connect with a Mojo Motors fanatic or detractor.  When detractors let us know they aren’t digging us, we have a unique opportunity to turn them into fanatics. Sometimes this is impossible, but in many cases, simply responding to a detractor is all that it takes. Mostly because detractors aren’t accustomed to actually hearing back from a company. It’s how we are trying to make this whole process of shopping for a car online more personal and hopefully help us become known as the best way to find a used car or truck online. Make the jump below for more.

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Joel Ewanick resigned, so now what?

Ewanick FrenemyLast weekend, GM’s marketing head honcho, Joel Ewanick, resigned. Business Insider covered it, the Detroit News covered it and a whole bunch of other websites covered the story too. People had a love-hate relationship with the man. He’s the automotive world’s frenemy. Think of Ewanick like coffee. It’s bad for your teeth and probably your health, but it’s just the kick in the pants most people need to get their day started.

Ewanick fired advertising agencies, started a war with Facebook and said Super Bowl commercials were a waste of money. Ewanick also changed company culture, developed an advertising strategy to save GM billions, helped turn around a failing brand, took risks with their media spends and demanded creative ideas. So what does Ewanick’s exit mean for Mojo Motors, car shoppers and dealerships? Let’s take a look.
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How to get an article published on Wikipedia

The curious, the college student, the lazy, the fun seekers and the purveyors of anything find Wikipedia valuable. Ignore the naysayers who think Wikipedia isn’t credible. Why? Because they have vigilant editors. Editors that take their powers to remove, correct and hack apart pages very, very seriously.

Have a lot of typos? FLAGGED.

Don’t cite sources? FLAGGED.

Article written like an advertisement? FLAGGED.

False edits? FLAGGED.

We can go on…we won’t.

get an article published on wikipedia

The value of a Wikipedia article is immense from both an informational aspect and search engine optimization aspect. Look up something online and you’ll notice a Wikipedia article almost always appears on the first page. That’s powerful. It adds legitimacy to a company, person or organization. Plus, a Wikipedia article like Mojo Motors contains links back to our website which improves SEO. In other words, improving our SEO means we will appear higher in searches. This is drastically over simplified, but the most important thing to remember is Wikipedia articles are extremely beneficial and useful. So how do you get a Wikipedia article published? It’s not easy.

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The Profanity Filter

To view prices of used cars on MojoMotors.com, see dealership contact info and additional vehicle details, users have to sign up for a free account. Why? Because we have discount prices on cars, that’s why. Problem is, some people don’t care and they’re mean and nasty and heartless. These clown jockeys fill out the sign up form using words that get television and radio networks fined thousands of bucks by the FCC. These are also known as vulgarities or cuss/curse/swear words

Signing up for a website doesn’t require FCC oversight, but something can be done. Enter the Mojo Motors profanity filter. Handcrafted by the wonderful tech team at MojoMotors.com, each time a user tries to join the website with a bogus email address or name, they’ll see an error message. Take a look below for an example of how the error message will appear on our website and keep reading to see other profanity filter messages. Our favorites are bolded.

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