Buying a car can be rough, but it doesn’t have to be. I recently received a call from my sister-in-law because her car died and was in need of a vehicle. She wanted a Honda Pilot and had a price in mind, however she was having a hard time finding a dealership she felt comfortable in.
She was stressed out had walked out of 2 dealerships. In one day. Before 11AM. I shared a few tips with her and by the end of the week, she was super happy with the purchase. Here are my car buying tips. [keep reading]
In the first month of the new year we made some big updates to the Mojo Motors website. Each day the Mojo Motors office gets a “Release Notes” email from CTO Tae Oh with the updates and bug fixes made by the tech team. Here are some of the stories from the “Release Notes” this month.
- Improved speed and quality of sold emails by updating search logic and using Lucene*
- Dealers using Mojo Motors can generate a PDF of their store’s Activity Report
- Signup pages on Mojo Motors have been updated to reflect the winning designs from an A/B test**
- Vehicle detail pages (VDP) display high value features first like a sunroof, leather seats, etc…
- Homepage no longer displays vehicles without photos for better user experience
- Added dealership phone numbers to emails so users don’t have to click through to the website
- Created “New,” “Reduced” and “Sold” tags that are placed over vehicle photos
- Added rollover interactions on VDP to spice it up
If you’re reading this, you’ve likely joined Mojo Motors and used the website to shop around for a used car or truck. If you haven’t, why not? We have some really special tools to help you save money and time while shopping for a car. It sounds so cliche, but hear us out.
If you have bought a car recently or you’re in the market now to buy, you’ve spent a TON of time researching online – over 11 hours. You’ve looked at photos, compared different models, read dealership reviews, figured out what your trade-in is worth, etc. If you’re like the majority of car shoppers you will also probably buy a car after shopping for about a month.
Used cars and trucks stay on a dealership’s lot for about 37 days which is roughly the same amount of time someone goes from a car shopper to car buyer. Throughout the course of those 37 days, dealerships will drop prices nearly three times, knocking off a couple hundred here and another couple hundred there. In total, the average dealership will drop the price of their cars almost $1,000. [keep reading]
Working at a start up company is sort of like riding a roller coaster. It’s awesome and scary and thrilling, etc. To celebrate the Holidays at Mojo Motors, the Party Planning Committee came up with Festivus Month, “A December to Remember.”
It started with cookies each day for pretty much the entire month. We voted on our favorites and the winner received a $25 Amazon gift card. Then there was a dreidel tournament which included plenty of Hanukkah gelt, you know, those chocolate gold coins.
Finally, there was a Yankee Swap AKA White Elephant Gift Exchange at the Holiday party complete with a singing Justin Bieber toothbrush and scratch off lotto tickets. See the pictures of Mojo Motors’ Festivus below or see them all on our Google+ photo album. [keep reading]
Disruption is hard. When I joined Mojo Motors a year and half ago, I thought we were going to tear the used car industry a new one. Boy was I sort-of right.
Shopping for a used car is a pain. It’s hard to find the right car, track prices, and get a good deal without spending a ton of time and fielding a lot of calls. We built a solution at Mojo Motors that really helps people buy a used car. We had to take care of our dealer partners too, and we thought we had. You see we charged them whenever a Mojo member purchased a car. Sounds fair right? [keep reading]
Gifting clients and customers is hard, especially when you have a lot of them. There are hundreds of active dealerships using Mojo Motors and they’re likely receiving holiday sausages, cheese trays and gift baskets with fancy crackers and mustard dipping sauces.
We wanted to send our dealerships something memorable, capable of standing out amongst the dairy and meat products they’re already being sent. Last year, we sent Mojo Motors-branded Sigg bottles to all of dealers. They were great bottles, but at over $30 a pop, they were expensive. This year we wanted to do something more cost effective but just as cool, if not cooler. [keep reading]
Whether it’s the first day of school, your first day of work, or your first day driving your recently purchased vehicle, first days can rock you like a hurricane.
I’ve had a lot of firsts in my life. My first day as a man, according to my Rabbi, was 15 years ago this month. First days of high school and college were memorable. My first day in “the real world” working a BS job is certainly one I won’t forget. Last month included my first day living with a female, which I found to be quite, what’s an appropriate phrase… a different experience (but in a good way). Then there were my first days at Mojo Motors and my first day recovering from the most damaging hurricane in the last 100 years, which just so happened to land on the same day. [keep reading]
In How a business trip is done Part 1, I talked about my excursion down to Florida with Paul, the Mojo Motors CEO and meeting with car dealerships. The first two tips discuss the importance of planning travel dates early and not relying on travel sites for the best airfare.
Today I’ll write about finding the best-priced hotels and how critical communication is with the client. Make the jump for the final two most important tips to remember when planning a business trip.
When life hands startups a storm that shuts down cities and transit systems, they work from home. These are the workstations our team has set up while working from home to keep Mojo Motors running smoothly.