Suzuki is dead. Deader than all the leaves you see on your front lawn this fall. Deader than Romney’s bid for presidency (too soon?). Deader than that weird animal that washed up on the shore of some Long Island beach.
On the day of the 2012 presidential election, Suzuki announced they would be filing for bankruptcy. Suzuki sold 2,023 cars in October. In October of 2011, they sold about 1,900. With this kind of wild growth, did Suzuki announce its U.S. departure too soon? Absolutely not because first of all, I was being facetious about wild growth and second of all, aside from the Sidekick AKA Escudo and the Samurai, Suzuki never quite got its footing here in the States. [keep reading]
There’s a few sayings about good salespeople. They can sell snow to an eskimo or a pair of gloves to a hand-less man or wool to a baby sheep farmer. No matter how good some the salespeople, there are cars that are a real struggle to sell. What is the reason why cars don’t sell? Reputation.
A few years ago, Buick was notorious for being the official car of old people and would have been included on this list. However, after a massive brand turnaround, Buick is catering to younger buyers and their reputation is changing. The brands included below have some serious reputation issues. So bad, in fact, that Zig Ziglar would struggle to sell these and he’s pretty much the most famous salesman in the world. If a dealership wants to find out who their best salespeople are, give them an inventory of these cars and you’ll know who can really sell a loaf of bread to a person with a wheat allergy.
For help with this article, we asked Mojo Motors’ regional sales manager, Bryan Jennings, for his take on the matter. As a wholesale car buyer and manager in a previous life, he knows what kind of cars shoppers want to buy. Keep reading for the five hardest used cars to sell.
The king of popularity is the Subaru Impreza which retains its crown as the most searched vehicle on Mojo Motors in the month of November. Winners last month also include the Toyota Tacoma which jumps from fifth place to second place and the number six Ford F-150 making its premier in the top 10. Jeep made some moves too, boasting two vehicles in the top 10. The Wrangler comes in third place and the Grand Cherokee in seventh. For the second straight month, Toyota is the most searched brand on Mojo Motors and for the first time, Volvo and GMC have made it into top 10, kicking out poor-performing losers like BMW and Audi. For a more comprehensive breakdown, keep reading below.
The Tokyo Motor Show is now open to the public and continues until December 11. Like all other auto shows, car makers are using the Tokyo Motor Show to unveil their latest concepts. The cars included below are cool. The Suzuki Regina, pictured to the right, however, is not cool. Maybe it’s the color. Maybe it’s the wheels. Maybe it’s because the car is just plain ugly. Save your eyes and keep reading the Mojo Motors Blog cool used cars of the future from the Tokyo Motor Show. We promise they are way better than the Regina.