Last weekend, GM’s marketing head honcho, Joel Ewanick, resigned. Business Insider covered it, the Detroit News covered it and a whole bunch of other websites covered the story too. People had a love-hate relationship with the man. He’s the automotive world’s frenemy. Think of Ewanick like coffee. It’s bad for your teeth and probably your health, but it’s just the kick in the pants most people need to get their day started.
Ewanick fired advertising agencies, started a war with Facebook and said Super Bowl commercials were a waste of money. Ewanick also changed company culture, developed an advertising strategy to save GM billions, helped turn around a failing brand, took risks with their media spends and demanded creative ideas. So what does Ewanick’s exit mean for Mojo Motors, car shoppers and dealerships? Let’s take a look. keep reading…
Two weeks ago, Mojo Motors conducted usability tests on a new prototype website. Usability testing is when people (participants) use a product to help its creators determine what works and what doesn’t. It allows the creators (testers) to watch people that are unfamiliar with a website or product basically mess around and complete a series of tasks or scenarios. These tests shed light on how someone in the real-world will likely use the product. It also allows the testers to notice big mistakes that could “make or break” the website.
We wanted to find out if people understood that the Mojo Motors prototype can help car shoppers ‘Follow’ cars to track changes in price. We took participants through the the entire process of shopping for a car from signing up on our website to following cars to receiving price alert emails and finally contacting a dealership.
Keep reading to see how we conducted our usability tests and the awful stock pictures with little-to-no relevance on the subject matter. You can also click on one of the links after the jump to quickly find relevant information because this post is long. keep reading…
Using Internet Explorer is sort of like using Tripod to build a webpage or checking your email on AOL or using AOL at all for that matter. It’s like spraying down your kids with DDT to fight off mosquitoes or owning a television without a zapper.*
It’s like using an AM/FM equipped headset or thinking the 80′s was the greatest decade in recent memory. It’s like using leaves as toilet paper or making green bean casseroles for dinner. It’s like using products that come in aerosol cans or writing with gel pens. It’s like calling your mobile a “car phone” or driving a car with a proper manual transmission.**
The curious, the college student, the lazy, the fun seekers and the purveyors of anything find Wikipedia valuable. Ignore the naysayers who think Wikipedia isn’t credible. Why? Because they have vigilant editors. Editors that take their powers to remove, correct and hack apart pages very, very seriously.
Have a lot of typos? FLAGGED.
Don’t cite sources? FLAGGED.
Article written like an advertisement? FLAGGED.
False edits? FLAGGED.
We can go on…we won’t.
The value of a Wikipedia article is immense from both an informational aspect and search engine optimization aspect. Look up something online and you’ll notice a Wikipedia article almost always appears on the first page. That’s powerful. It adds legitimacy to a company, person or organization. Plus, a Wikipedia article like Mojo Motors contains links back to our website which improves SEO. In other words, improving our SEO means we will appear higher in searches. This is drastically over simplified, but the most important thing to remember is Wikipedia articles are extremely beneficial and useful. So how do you get a Wikipedia article published? It’s not easy.
In the world of the interwebs there exists a brand. The name of this brand is MojoMotors.com and the goal is help shoppers buy used cars. They take this very seriously. So seriously, in fact, they have not only signed up over 25,000 shoppers for their website, but closed $3 million in funding. The funding will allow the web-based startup to expand and help even more used car shoppers find discounts at local dealers and receive alerts when prices drop on the cars they like.
Google Analytics is a treasure trove of great information for brands. It is also chock full of borderline useless information. Not as useless as knowing a hubcap was stolen from three separate cars in Methuen, Massachusetts, but close. Actually, depending on your love of interesting factoids, Google Analytics is an excellent source of data. It’s a way to feel the pulse of your user base, where visitors are coming from and what kind of software they’re using. It’s like Facebook creepery for nerds. Keep reading to see what we found.
To view prices of used cars on MojoMotors.com, see dealership contact info and additional vehicle details, users have to sign up for a free account. Why? Because we have discount prices on cars, that’s why. Problem is, some people don’t care and they’re mean and nasty and heartless. These clown jockeys fill out the sign up form using words that get television and radio networks fined thousands of bucks by the FCC. These are also known as vulgarities or cuss/curse/swear words
Signing up for a website doesn’t require FCC oversight, but something can be done. Enter the Mojo Motors profanity filter. Handcrafted by the wonderful tech team at MojoMotors.com, each time a user tries to join the website with a bogus email address or name, they’ll see an error message. Take a look below for an example of how the error message will appear on our website and keep reading to see other profanity filter messages. Our favorites are bolded.