This two part series explores the portrayals of women in automotive advertising. Read Part 2.
Despite the fact that Hillary Clinton was just the United States’ Secretary of State and Marissa Meyer is the CEO of Yahoo!, gender stereotypes remain pervasive throughout the fabric of American society. The automotive industry is far from an exception. I have spent some time trolling YouTube for gender-centric automotive ads, and I was amazed at the breadth of videos that I came across.
As you might expect, I found a few ads from the 1960’s that are touted as “the most sexist ads of all time.” But, I was surprised to find that some of the most egregious offenders in the industry were produced in the last five years. [keep reading]
The world of NASCAR as we know it was changed when Toyota entered the ranks of racing in 2007 with the Toyota Camry. This got the blood boiling for many fans who took it as a personal affront that a foreign car manufacturer was allowed to race with their beloved Fords, Dodges, and Chevys. The most common argument made was that NASCAR rules state that vehicles competing on the racing circuit must be based on American vehicles. I think we can clear this little misunderstanding up right away.
The Toyota Camry, the nameplate on the 2007 race car, is manufactured in Georgetown, Kentucky. This same Camry has been the best-selling car in the United Stated for years and Toyota employs some 152,000 American workers. It is obvious that Toyota can now be considered as much an American manufacturer as GM and Ford, who still build a significant number of their vehicles in Mexico and Canada.
Plus, Toyota developed their race cars for NASCAR in North Carolina. These facts make Toyota more than qualified to race according to the NASCAR rulebook. And race they have. [keep reading]
In the world of competitive racing, there are many different kinds of races but there are few that are as exciting as the good, old dirt track racing. When I heard that NASCAR Camping World Truck Series would be back on the dirt track at the Tony Stewart-owned Eldora Speedway on Wednesday, July 24th for the first time in 43 years, I just had to get an interview to find out more about Eldora and how to get tickets. I gave the track a call and quickly lined up an interview with Roger Slack, the general manager and promoter at Eldora Speedway in Rossburg, Ohio. The transcript from our interview follows after the jump. You can also listen to the entire interview here.
Welcome everyone to the Mojo Motors Race Report! Today on the show we have the privilege of hosting @RogerSlack, the general manager and promoter at Eldora Speedway. Eldora just made the big announcement that they are bringing dirt track racing back to the NASCAR circuit by hosting the NASCAR Camping World Truck Series. [keep reading]
There’s something gamers call the Madden Curse and it guarantees if an athlete appears on the cover of the EA Sports Madden NFL video game, their season will be plagued with bad luck. The Curse has been traced back to 1999, but does the curse exist for the drivers on the cover of NASCAR video games? Dale Jr. will appear on NASCAR The Game: Inside Line next month and spoke to USA Today about the curse. Jr. shrugged it off and said as long as Activision is developing the game, not EA Sports, the curse shouldn’t be an issue.
Unlike Madden which is released before the NFL season starts, NASCAR video games have been traditionally released towards the end of the race season in September. As a result, we’ve taken a look at how the drivers featured on the cover of the video game fared in races before September and those after to really see if the Madden curse affects NASCAR too. At the end of each segment we have a verdict for each year. Please note, the year of the game does not coincide with the race season. For example NASCAR 1998 was released in 1997, NASCAR 99 in 1998 and so on.[keep reading]