toyota

What if Hyundai entered NASCAR?

The world of NASCAR as we know it was changed when Toyota entered the ranks of racing in 2007 with the Toyota Camry. This got the blood boiling for many fans who took it as a personal affront that a foreign car manufacturer was allowed to race with their beloved Fords, Dodges, and Chevys. The most common argument made was that NASCAR rules state that vehicles competing on the racing circuit must be based on American vehicles. I think we can clear this little misunderstanding up right away.

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The Toyota Camry, the nameplate on the 2007 race car, is manufactured in Georgetown, Kentucky. This same Camry has been the best-selling car in the United Stated for years and Toyota employs some 152,000 American workers. It is obvious that Toyota can now be considered as much an American manufacturer as GM and Ford, who still build a significant number of their vehicles in Mexico and Canada.

Plus, Toyota developed their race cars for NASCAR in North Carolina. These facts make Toyota more than qualified to race according to the NASCAR rulebook. And race they have. [keep reading]

Hit or miss – car commercials from the Super Bowl

You watched the Super Bowl, everyone did. Here were the car commercials with my unscientific and arbitrary ranking system. Commercials I like get a “Hit” and commercials I don’t get a “Miss.”

Volkswagen “Get in. Get Happy.” – Hit

Some people have called this ad racist, but I call it hilarious. I know a guy who has a mom from Jamaica and he likes it so I feel OK about it and you should too.

[keep reading...]

Mojo Race Report: Best Sprint Cup Race Teams

Last week, David Caraviello @dcaraviello argued in an article published on NASCAR that Joe Gibbs Racing was the “biggest off season winner” going into 2013. Caraviello points out JGR’s Sprint Cup drivers makes them heavy favorites to win the Chase next year.

Joe Gibbs Racing stable of drivers for 2013 include Kyle Busch, Denny Hamlin and the newly-signed Matt Kenseth to replace Joey Logano. While Joe Gibbs has a history of success winning championships, one with Bobby Labonte in 2000 and two more with Tony Stewart in 2002 and 2005, these drivers have long since moved on and JGR’s current drivers only boast two championship wins with other race teams. Kyle Busch hasn’t won a championship since 2004 and Matt Kenseth hasn’t won since 2003. [keep reading]

What car shoppers search for is misleading

Auto Remarketing wrote a similar article based on our data. You can read that here.

The discrepancy between what people search online and what they actually end up purchasing can, often times, be entirely different. It sort of makes sense – people are aspirational. It’s the whole reason you see young and beautiful models in advertisements, not the middle aged and overweight. For real, who wouldn’t rather have a BMW over a Kia?

Take the minivan, for example. Most people don’t want the minivan. They will do anything they possibly can to get an Acadia, a Pilot or anything that can fit 8 people, tow a boat and not cost more than half of their median income. In most cases, practicality prevails and people end up with that affordable Grand Caravan and their dreams dwindle away in the internet history folder.

This is not always true, however, it really just depends on the vehicle they’re searching. For example, the numbers and Google Analytics and SQL man at Mojo Motors, Michael Milstein pulled up some data nuggets on the cars members search for most and the cars they actually bought. Make the jump for some surprises. [keep reading]

Ode to the Hilux

What do South American farmers, Libyan rebels, the United Nations, Taliban fighters, and Top Gear have in common?  You need but look at any picture compilation of civil wars, peacekeeping missions, or African road trips from the past four decades to come across it. Never the focus of the picture, never in the center, yet ever-present.  A legend born in 1968 and now in its 7th generation named the Hilux. What the AK-47 is to the world of arms, the Toyota truck is to the world of cars and mobility. Indestructible, cost effective, reliable, quick and maneuverable. Add in a brigade of guerrilla soldiers with the aforementioned Kalashnikovs or a .50 caliber gun on the bed, and you have one of the technically simplest yet most dangerous weapons systems in the world. This is why the Toyota truck has seen action in all major and minor conflicts since its creation. It even has a war named after it: the Toyota War between 90,000 man strong-Libya and 30,000 Hilux equipped Chadians (guess who won)?

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Cool used cars of the future: Tokyo Motor Show

Suzuki Regina Concept Mojo Motors Blog ImageThe Tokyo Motor Show is now open to the public and continues until December 11. Like all other auto shows, car makers are using the Tokyo Motor Show to unveil their latest concepts. The cars included below are cool. The Suzuki Regina, pictured to the right, however, is not cool. Maybe it’s the color. Maybe it’s the wheels. Maybe it’s because the car is just plain ugly. Save your eyes and keep reading the Mojo Motors Blog cool used cars of the future from the Tokyo Motor Show. We promise they are way better than the Regina.

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Mojo Motors most popular searches in October

Most Popular and Unpopular Toyota Smart ImageBased on the most popular Mojo Motors used car searches from October, if you’re looking to buy a used car to help you blend-in, go with a Toyota. If you want a used car that will make you stand out, buy a Smart ForTwo. Plus, we have the most popular pick up truck searches, most popular minivan searches and infographics of the 10 most popular car searches, the 10 most popular automaker searches and the least searched automakers. Keep in mind Mojo Motors only currently serves the New England market including Massachusetts, Rhode Island, Connecticut and New Hampshire so this data doesn’t speak for the other 46 states. Oh, and if you feel so inclined, here’s a recap of the most popular and unpopular searches in September for comparison. Keep reading for all the factoids.

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Putting it into park: Weekend Linkage

The whole Joe Paterno thing has been a bit distracting and dominated the airwaves the past few days. No worries because we’ve got you covered on what happened in the world of cars from the week that was November 7th through the 11th. Links for some of the biggest car stories are below this hideous picture.

Peace Out Honda Element Image Mojo Motors

- Yahoo! Autos lists 14 vehicles that will meet their end in 2012 and some won’t be missed

- The Chevrolet Captiva will confuse American car buyers

- This lady will change your opinion of Toyota Prius drivers

- Is the Nissan Quest going to takeover the minivan segment?

- Traffic exhaust not only smells bad but it will make you dumber

- A picture of Cadillac’s newest flagship, the XTS, is floating around the web


Photo credits: CNN Money

What Nascar can learn from Kyle Busch

Kyle Busch Funny Image Mojo MotorsAfter intentionally wrecking Ron Hornaday during a Camping World Truck Series race at Texas Motor Speedway last Friday, Kyle Busch has solidified himself as Nascar’s most hated driver. Please refer to yesterday’s Monday Grind blog post for video of the wreck. Even before this incident, “Shrub” was already one of the most hated drivers, but why? Is it the sunglasses? Is it because he brings shame to M&M’s candy? Perhaps, but these three reasons are much more likely:

1. He drives a Toyota.

2. Fans think he is arrogant and cocky.

3. His aggression and willingness to wreck fellow drivers.

Except for the first reason, both number 2 and 3 were traits reflected by the great Dale Earnhardt Sr. who was notorious for aggressive driving and performing the “bump-and-run” on other drivers. This has sparked comparisons, but what separates the two, however, is temperament and self-control. Earnhardt never used his car as a weapon, especially during a caution lap like Bush did last week. Moreover, Busch has been caught up in a number of squabbles since joining Nascar at the age of 16 in 2001. There was the fight with Richard Childress that led to exchanging blows. Then there was the fight with Kevin Harvick that nearly led to exchanging blows at Darlington. There was also the time he called Dale Earnhardt Jr. fans “crazy.” And then there was last weekend.

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