First, let’s begin with a question – is there a right way and a wrong way for brands to use social media? Here’s an answer – it’s a trick question because, in my opinion, there is no right and wrong way. Wait, so actually I guess the answer is no. Some prolific users of social media might argue differently, but every brand or person can do whatever they want with their online persona.
It really depends on the goals a brand sets out to achieve that will determine if there really is a right or wrong way. Is the goal to increase followers and engagement or simply to advertise coupons or deals? You’ve heard it before, social media is still pretty much like the wild west and there are no rules. As long as you’re not Tweeting to the corporate account by accident like that guy from Chrysler, you can Tweet, message or post whatever you want. [keep reading]
LinkedIn has created a more robust Company Pages feature with space for a prominent “cover” photo and top bar navigation that brings it in line with Twitter and Facebook. Ultimately, the changes aren’t drastic from a user’s standpoint, but I can only imagine the amount of design work that went into the refresh.
Aside from the new cover photo, LinkedIn allows companies to feature career openings, the products or services they sell and insights which breaks down new hires/titles, departures and the other viewed companies. We’ve already added a cover photo which we use on Facebook, but it will be a temporary placeholder until we create a LinkedIn Pages-exclusive photo.
For the reader with social media savvy, you probably understood that first line of our post without looking inside the parentheses. If you didn’t understand without looking at the translation, don’t feel bad, now you know. And now you’re instantly cooler. Thing is, to be super extra cool, you’ll need to expand and share your sphere of social presence with MojoMotors.com. We’ve recently changed our menu of social media offerings, so keep reading to get the word.
The press preview at the Detroit Auto Show starts today, but lots and lots of pictures are already surfacing so follow us on Twitter as we’ll keep you posted with the goings-on. The picture below, however, is something you’d see in Japan, not Detroit or even the USA for that matter.
Ending each week on the Mojo Motors Blog is “Putting it into park,”a compilation of interesting links and news from the past five days.
-Auto Buds posts pictures of two identical cars parked next to each other. Is it authentic? Don’t know, don’t care. [link]
-Bob Lutz is going back to General Motors as a part-time senior adviser after retiring in 2010. [link]
-TheRitchOnCars Daily aggregates all the auto news every day from an extensive list of blogs, websites and Tweeters. [link]
-Every Wednesday from 9-11PM, check out the #Motorama chat on Twitter where hard hitting questions are asked like, “Would you rather have a domestic or import with 200,000 miles?” or “Is a Volvo wagon really that reliable?” [link]
-Car Guy Dad’s review of the Nissan Quest minivan. The dashboard looks pretty. [link]
-Relay Rides hopes to take a chunk out of Zip Car’s market dominance by letting people rent out their own cars. [link]
-Frank Lloyd Wright designed a futuristic gas station in Minnesota that inspired Starbucks. [link]