We Are Quitters

Vince Lombardi said, “once you learn to quit, it becomes a habit.” By that token, Mojo Motors isn’t just a bunch of habitual quitters, we are addicts! You might find this nauseating, but fight your urge to spit at your computer in disgust and let me explain.

Riding the subway this morning I listened to Freakonomics Radio, a podcast by Stephen Dubner and Steven Levitt, the duo, who co-authored the best sellers Freakonomics and SuperFreakonomics. They did an episode called “The Upside of Quitting,” in which they challenge our common cultural perception of quitting. They argue that if something is not right for you, ignore the sunk cost and quit it sooner rather than later.

We’ve all heard quotations from the likes of Napoleon Hill, who said, “a quitter never wins and a winner never quits,” General MacArthur, who was sure that “age wrinkles the body, but quitting wrinkles the soul,” and even Mike Tyson, who said “champions don’t quit.” They are all wrong. [keep reading]