Each year we find search for new products and companies that haven’t been discovered before our AWA research. Industry peers and advocates for the AWAs gave us tips for companies that we should review and consider for the Rising Star awards. The Rising Star winners are picked based on the length of product release, number of dealers using the product, what is needed for the product to catch fire and more. One of three great companies to take home the award this year is Mojo Motors. [keep reading]
Some car dealers have fancy signage and amazing waiting rooms. Those are the types of stores updated once every few years with LED TVs, magazine racks filled with iPads and waiting rooms that smell like morning lilies.
For every dealer that’s all hoity-toity, there is a store that’s a little rough around the edges. They’re the used car lots off the mile roads. They haven’t changed with the times, the televisions are analog and the waiting rooms smell like cigarettes and stale coffee. Those are the stores, however, that rock old-school and vintage used car signs that are like time machines, gaudy time machines. [keep reading]
When faced with a choice between several new or used cars, it makes sense for potential car buyers to look into those upfront costs like price, taxes and dealer fees. It’s also important to understand long-term costs involved like insurance, fuel costs and maintenance. Shoppers should always compare both short term and long term costs to help them find the best value.
Let’s look at three of the most popular used cars on Mojo Motors and see how they compare and contrast on sticker price, fuel costs and approximate annual insurance and maintenance. [keep reading]
Old race cars ran laps at Sonoma Raceway in California during the Historic Motorsports Festival. Story here.
You found the used car or truck you want on Mojo Motors. Now what? What most people don’t know is it can take 24 hours for online inventory listings to update. That means a car that is listed as “available” may have been sold already. The vehicle that looks like it’s available today, may have actually been sold yesterday. Spare yourself the heartbreak and wasted time by calling the dealership.
I’ve heard some horror stories of people driving hours to a dealership for the car of their dreams only to find out it isn’t available. I don’t want you to make the same mistake because it leaves shoppers angry and bitter while buying a used car or truck. All of this can be avoided by knowing these three things before calling a dealer. [keep reading]
Are cars with personality, charm and charisma dead? Jason Harper from Bloomberg seems to think so. In his recent article, Harper asks “In this age of mass production and global distribution, have we seen the last taillights of cars with personality? Where are the oddball autos that appeal to only a heartfelt few?”
Cars that Harper digs from the “good old days” are the Citroen DS-19, the Morris Minor Traveller or the Buick Riviera. Sure, those were cool cars, but isn’t it natural for people to look fondly at the past? It’s why after every Super Bowl, people say the commercials were disappointing inferring some sort of benchmark was set in the past. People were more wholesome too, our country was stronger, gas was cheaper, Adam Sandler made funnier movies and cars had more personality.
To his credit, Harper does believe electric cars from Fiskar and Tesla are a sign of change. Their interiors, their curves and wacky details have stimulated excitement in the car industry. Nonetheless, beautiful design aren’t just limited to electric cars. It could be argued a whole host of quirky and charming cars can be found at a dealership near you. Here are a few. [keep reading]
The prices of electric cars are still too high for 99.7% of car shoppers.
As awesome as our website is, no product sells itself. Like sales teams at almost every startup, Mojo Motors has to find creative ways of getting our message heard. We need to break through the noise to sign up dealers since it takes roughly five calls before we get a decision maker on the line.
People that work at dealerships are busy and they’re constantly being sold new tools and products, so they have a habit of blowing off any new product that gets pitched to them. And really, don’t we all do that?
The challenge for us is to find ways of differentiating ourselves from all of the other products currently being pitched. Of course we can try different messages and using our gut we can guess what’s working and what isn’t. Thankfully, it’s 2012 and sales can be a lot more science than art so our gut can rest up for lunch. [keep reading]
I assume anyone reading this post has been to at least one car show. There are just as many categories of car shows as there are types of cars. I’ve been to a lot of different ones but the nostalgic feeling and genuineness found at the local car shows can’t be found anywhere else. And the knowledge you gain from talking to the folks who actually owned and worked on these cars is different from the MPG and HP ratings you find on a sheet at the large international shows. But before I get all sentimental over these local events, I’d like to take some time to explain how these opinions were formed.
About 10 years ago, I went to my first car show with my uncle and his family. This wasn’t a run of the mill local car meet; this was the New York International Auto Show…one of the largest automotive enthusiast events in the world. With hundreds, maybe thousands of cars at display, there was something for everyone to see. From insanely priced and powerful exotics such as the Ferrari Enzo and Porsche Carrera GT to the grocery getters we’re more likely to drive in our lifetimes, all were parked and glistening on what would be the equivalent of a red carpet for cars. [keep reading]