The prices of electric cars are still too high for 99.7% of car shoppers.
As awesome as our website is, no product sells itself. Like sales teams at almost every startup, Mojo Motors has to find creative ways of getting our message heard. We need to break through the noise to sign up dealers since it takes roughly five calls before we get a decision maker on the line.
People that work at dealerships are busy and they’re constantly being sold new tools and products, so they have a habit of blowing off any new product that gets pitched to them. And really, don’t we all do that?
The challenge for us is to find ways of differentiating ourselves from all of the other products currently being pitched. Of course we can try different messages and using our gut we can guess what’s working and what isn’t. Thankfully, it’s 2012 and sales can be a lot more science than art so our gut can rest up for lunch. [keep reading]
I assume anyone reading this post has been to at least one car show. There are just as many categories of car shows as there are types of cars. I’ve been to a lot of different ones but the nostalgic feeling and genuineness found at the local car shows can’t be found anywhere else. And the knowledge you gain from talking to the folks who actually owned and worked on these cars is different from the MPG and HP ratings you find on a sheet at the large international shows. But before I get all sentimental over these local events, I’d like to take some time to explain how these opinions were formed.
About 10 years ago, I went to my first car show with my uncle and his family. This wasn’t a run of the mill local car meet; this was the New York International Auto Show…one of the largest automotive enthusiast events in the world. With hundreds, maybe thousands of cars at display, there was something for everyone to see. From insanely priced and powerful exotics such as the Ferrari Enzo and Porsche Carrera GT to the grocery getters we’re more likely to drive in our lifetimes, all were parked and glistening on what would be the equivalent of a red carpet for cars. [keep reading]
1. Don’t buy a car in the first ten days it’s been listed. Unless you have a great deal staring at you in the face, be patient. Dealerships don’t typically lower the price of a vehicle in the first ten days of listing it online. Any cars still available after that ten day window are fair game to negotiate and bargain your way to a great deal. If the price is still high after a price drop and you’re not in a rush to buy, just keep waiting. The typical used car on Mojo Motors drops in price about three times before being sold.
Have a great weekend and start it right by watching how our friends down in Texas deal with road rage or lack thereof.
Start your week off leisurely with this slow-motion compilation of NASCAR, F1, Moto GP, Indycar, and more:
The Rossion Q1 is sexy and American which is saying a lot since there aren’t many American super cars. Unlike the Mach 7 Falcon super car (another Cool Used Car of the Future), the Rossion Q1 is heavily influenced by an existing super car, the Noble M400. Rossion has the exclusive rights to use the M400 platform and rebrand the super car as the Q1 right here in the USA. Take a look at this super car in all of its glory and keep reading for its performance specs.
Mojo Motors works with used car dealers across New England in places like Connecticut, New Hampshire, Rhode Island and Massachusetts. As car sales increased last month, so have the searches on our website. Here are the cars trending right now on Mojo Motors or translated into #cardealerspeak, “hottest cars on the lot.”
Top 20 Most Popular Used Car and Truck Searches in January 2012
1. Honda Accord
2. Honda Civic
3. Jeep Wrangler
4. Toyota Tacoma
5. Honda CR-V
6. Nissan Altima
8. Audi A4
9. Ford F150
10. Toyota Corolla
11. BMW 3-Series
12. Toyota RAV4
14. Toyota Camry
15. Honda Odyssey
16. Honda Pilot
17. Subaru Impreza
18. Toyota Highlander
19. Subaru Forester
20. Nissan Murano
Interested in the other January search data or the least popular searched rides on Mojo Motors? Give us a shout.
Mojo Motors is a website that sells used cars and trucks which gives the Mojo Motors Blog access to some interesting findings. Per November search data, the most searched vehicles in New England were the Subaru Impreza and Toyota Tacoma. If you’re curious for the complete details, check out the November Popularity Rankings.
Then there are the most unpopular vehicles in New England and they’re lonely, forgotten and neglected sort of like Keanu Reeves seen to the right. Based upon the least searched vehicles on Mojo Motors combined with a scientific analysis of Facebook likes and their rank in the Edmunds Inside Line’s 100 Worst Cars of All Time, these are the loneliest vehicles on the road today. Photographs are in black and white to make them look extra lonely.